AdvisorCensus / Financial advisors / California / San Francisco / ETZ Advisory LLC
ETZ Advisory LLC
Filed as ETZ ADVISORY LLC
ETZ Advisory LLC is an SEC-registered investment advisory firm in San Francisco, CA, registered since 2025, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated July 8, 2026.
Quick answers
From the filingHow is ETZ Advisory LLC compensated?
On its Form ADV (Item 5.E, October 2026), ETZ Advisory LLC reports these compensation arrangements: a percentage of assets under its management. The amounts are in Item 5 of its Form ADV Part 2A brochure.
Where is ETZ Advisory LLC located?
ETZ Advisory LLC's principal office is in San Francisco, CA, according to its Form ADV.
Is ETZ Advisory LLC registered with the SEC or a state?
ETZ Advisory LLC is an SEC-registered investment advisory firm, registered since 2025. Status as filed: Approved. CRD 334861.
How much does ETZ Advisory LLC manage?
ETZ Advisory LLC reports $1,144,116,507 in regulatory assets under management in its Form ADV filing dated July 8, 2026 (0% discretionary).
How have ETZ Advisory LLC's assets and staff changed since 2025?
In the Form ADV data for ETZ Advisory LLC: Regulatory assets under management: $1,200,000,000 in the October 2025 data and $1,144,116,507 in the October 2026 data, down 5%. Total employees: 3 in October 2025 and 3 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does ETZ Advisory LLC serve?
By number of clients on Form ADV Item 5.D: high net worth individuals (3).
Does ETZ Advisory LLC report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/334861
What changed in ETZ Advisory LLC's recent Form ADV filings?
In the July 2026 filing data: Employees performing advisory functions went from 1 to 2. Registered or notice-filed in NY. Updated its list of owners and control persons (Schedule A).
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2ASee the firm's brochure (dated June 20, 2026) for its fees and any account minimum, on the SEC's IAPD site.
Regulatory assets under management
Item 5.F$1,144,116,507 as of October 2026, filing dated July 8, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Portfolio management for individuals and/or small businesses
Registration and firm details
Items 1, 2, 5- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2025 (1 year)
- Employees
- Total: 3. Performing investment advisory functions: 2.
- Wrap fee program participation
- No.
- States registered or notice-filed
-
3 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $1,144,116,507 | 3 | July 8, 2026 |
| October 2025 | $1,200,000,000 | 3 | July 18, 2025 |
Regulatory assets under management: $1,200,000,000 in the October 2025 data and $1,144,116,507 in the October 2026 data, down 5%.
Total employees: 3 in October 2025 and 3 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- July 2026
- Employees performing advisory functions went from 1 to 2.
- Registered or notice-filed in NY.
- Updated its list of owners and control persons (Schedule A).
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.INot reported.
Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. ETZ Advisory LLC (CRD 334861): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/etz-advisory-llc-san-francisco-ca-334861