AdvisorCensus / Financial advisors / California / San Francisco / Embarcadero Financial Group
Embarcadero Financial Group
Filed as EMBARCADERO FINANCIAL GROUP · Legal name Embarcadero Financial Investment Advisory, LLC
Embarcadero Financial Group is an SEC-registered investment advisory firm in San Francisco, CA, registered since 2020, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 11, 2026.
Quick answers
From the filingHow is Embarcadero Financial Group compensated?
On its Form ADV (Item 5.E, October 2026), Embarcadero Financial Group reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); commissions.
How much does Embarcadero Financial Group charge?
Its Form ADV Part 2A brochure dated March 11, 2026 states: Hourly rate: $450 an hour (financial planning services); Flat fee: $1,500 to $50,000 (project or fixed fee). Fees can differ by service and may be negotiable; the brochure is the complete statement.
Where is Embarcadero Financial Group located?
Embarcadero Financial Group's principal office is in San Francisco, CA, according to its Form ADV; the April 2026 filing also lists 1 other office (Schedule D, Section 1.F).
Is Embarcadero Financial Group registered with the SEC or a state?
Embarcadero Financial Group is an SEC-registered investment advisory firm, registered since 2020. Status as filed: Approved. CRD 140929.
How much does Embarcadero Financial Group manage?
Embarcadero Financial Group reports $169,751,288 in regulatory assets under management in its Form ADV filing dated March 11, 2026 (99% discretionary).
How have Embarcadero Financial Group's assets and staff changed since 2021?
In the Form ADV data for Embarcadero Financial Group: Regulatory assets under management: $164,166,877 in the October 2021 data and $169,751,288 in the October 2026 data, up 3%. Total employees: 6 in October 2021 and 4 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Embarcadero Financial Group serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (120); high net worth individuals (39); pension and profit sharing plans (but not the plan participants or government pension plans) (7).
Which custodians does Embarcadero Financial Group use?
Embarcadero Financial Group's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Pershing LLC as a custodian holding 10% or more of its separately managed account assets.
Does Embarcadero Financial Group report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/140929
Does Embarcadero Financial Group state an account minimum?
Its Form ADV Part 2A brochure dated March 11, 2026 says: "EFIA requires a minimum account size of $100,000, although in certain circumstances, separate client accounts may be aggregated to meet this minimum."
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)
- Commissions
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AThe brochure lists different fees for different services or strategies; see the brochure for them.
Account minimum: $100,000
The brochure's wording
EFIA requires a minimum account size of $100,000, although in certain circumstances, separate client accounts may be aggregated to meet this minimum.
Minimum annual fee: $3,000
The brochure's wording
Minimum Annual Investment Management Fee* $3,000 *Under certain circumstances, based upon the nature of the Account and the services requested, EFIA in its sole discretion may modify or waive the minimum annual fee.
Hourly rate: $450 an hour (financial planning services)
The brochure's wording
For its financial planning services, EFIA may charge an hourly fee of $450 or provide services on the basis of project or fixed fee ranging from $1,500 to $50,000, depending upon the complexity of a Client’s requirements or objectives.
Flat fee: $1,500 to $50,000 (project or fixed fee)
The brochure's wording
For its financial planning services, EFIA may charge an hourly fee of $450 or provide services on the basis of project or fixed fee ranging from $1,500 to $50,000, depending upon the complexity of a Client’s requirements or objectives.
As stated in the firm's Form ADV Part 2A brochure dated March 11, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$169,751,288 as of October 2026, filing dated March 11, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
- Selection of other advisers (including private fund managers)
Registration and firm details
Items 1, 2, 5- Legal name
- Embarcadero Financial Investment Advisory, LLC
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2020 (6 years)
- Employees
- Total: 4. Performing investment advisory functions: 2.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- Other offices (Schedule D, Section 1.F)
-
1 other office, as of the April 2026 filing
- States registered or notice-filed
-
1 state or jurisdiction
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $169,751,288 | 4 | March 11, 2026 |
| October 2025 | $159,889,835 | 4 | March 20, 2025 |
| October 2024 | $150,510,017 | 4 | March 15, 2024 |
| October 2023 | $179,562,134 | 6 | August 7, 2023 |
| October 2022 | $207,197,864 | 6 | March 22, 2022 |
| October 2021 | $164,166,877 | 6 | September 1, 2021 |
Regulatory assets under management: $164,166,877 in the October 2021 data and $169,751,288 in the October 2026 data, up 3%.
Total employees: 6 in October 2021 and 4 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 monthsNo changes to these filed facts in the last 12 months of filing data.
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Embarcadero Financial Group (CRD 140929): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/embarcadero-financial-group-san-francisco-ca-140929