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AdvisorCensus / Financial advisors / California / San Francisco / Embarcadero Financial Group

Embarcadero Financial Group

San Francisco, CASEC-registered investment adviserCRD 140929

Filed as EMBARCADERO FINANCIAL GROUP · Legal name Embarcadero Financial Investment Advisory, LLC

Embarcadero Financial Group is an SEC-registered investment advisory firm in San Francisco, CA, registered since 2020, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 11, 2026.

6 years
registered since 2020
$169,751,288
assets under management
4 arrangements
Percentage of assets, Hourly and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is Embarcadero Financial Group compensated?

On its Form ADV (Item 5.E, October 2026), Embarcadero Financial Group reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); commissions.

How much does Embarcadero Financial Group charge?

Its Form ADV Part 2A brochure dated March 11, 2026 states: Hourly rate: $450 an hour (financial planning services); Flat fee: $1,500 to $50,000 (project or fixed fee). Fees can differ by service and may be negotiable; the brochure is the complete statement.

Where is Embarcadero Financial Group located?

Embarcadero Financial Group's principal office is in San Francisco, CA, according to its Form ADV; the April 2026 filing also lists 1 other office (Schedule D, Section 1.F).

Is Embarcadero Financial Group registered with the SEC or a state?

Embarcadero Financial Group is an SEC-registered investment advisory firm, registered since 2020. Status as filed: Approved. CRD 140929.

How much does Embarcadero Financial Group manage?

Embarcadero Financial Group reports $169,751,288 in regulatory assets under management in its Form ADV filing dated March 11, 2026 (99% discretionary).

How have Embarcadero Financial Group's assets and staff changed since 2021?

In the Form ADV data for Embarcadero Financial Group: Regulatory assets under management: $164,166,877 in the October 2021 data and $169,751,288 in the October 2026 data, up 3%. Total employees: 6 in October 2021 and 4 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Embarcadero Financial Group serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (120); high net worth individuals (39); pension and profit sharing plans (but not the plan participants or government pension plans) (7).

Which custodians does Embarcadero Financial Group use?

Embarcadero Financial Group's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Pershing LLC as a custodian holding 10% or more of its separately managed account assets.

Does Embarcadero Financial Group report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/140929

Does Embarcadero Financial Group state an account minimum?

Its Form ADV Part 2A brochure dated March 11, 2026 says: "EFIA requires a minimum account size of $100,000, although in certain circumstances, separate client accounts may be aggregated to meet this minimum."

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)
  • Commissions

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies; see the brochure for them.

Account minimum: $100,000

The brochure's wording
EFIA requires a minimum account size of $100,000, although in certain circumstances, separate client accounts may be aggregated to meet this minimum.

Minimum annual fee: $3,000

The brochure's wording
Minimum Annual Investment Management Fee* $3,000 *Under certain circumstances, based upon the nature of the Account and the services requested, EFIA in its sole discretion may modify or waive the minimum annual fee.

Hourly rate: $450 an hour (financial planning services)

The brochure's wording
For its financial planning services, EFIA may charge an hourly fee of $450 or provide services on the basis of project or fixed fee ranging from $1,500 to $50,000, depending upon the complexity of a Client’s requirements or objectives.

Flat fee: $1,500 to $50,000 (project or fixed fee)

The brochure's wording
For its financial planning services, EFIA may charge an hourly fee of $450 or provide services on the basis of project or fixed fee ranging from $1,500 to $50,000, depending upon the complexity of a Client’s requirements or objectives.

As stated in the firm's Form ADV Part 2A brochure dated March 11, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$169,751,288

$169,751,288 as of October 2026, filing dated March 11, 2026.

Discretionary: $167,924,436.Non-discretionary: $1,826,852.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 120 Assets $43,235,723 (25%)
High net worth individuals
Clients 39 Assets $92,503,287 (54%)
Banking or thrift institutions
Clients 0 Assets $0 (0%)
Investment companies
Clients 0 Assets $0 (0%)
Business development companies
Clients 0 Assets $0 (0%)
Pooled investment vehicles (other than investment companies and business development companies)
Clients 0 Assets $0 (0%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 7 Assets $34,012,278 (20%)
Charitable organizations
Clients 0 Assets $0 (0%)
State or municipal government entities (including government pension plans)
Clients 0 Assets $0 (0%)
Other investment advisers
Clients 0 Assets $0 (0%)
Insurance companies
Clients 0 Assets $0 (0%)
Sovereign wealth funds and foreign official institutions
Clients 0 Assets $0 (0%)
Corporations or other businesses not listed above
Clients 0 Assets $0 (0%)
Other
Clients 0 Assets $0 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Pension consulting services
  • Selection of other advisers (including private fund managers)

Registration and firm details

Items 1, 2, 5
Legal name
Embarcadero Financial Investment Advisory, LLC
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2020 (6 years)
Employees
Total: 4. Performing investment advisory functions: 2.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
1 other office, as of the April 2026 filing
Salinas, CA
States registered or notice-filed
1 state or jurisdiction
CA

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$164M 2021 $207M 2022 $180M 2023 $151M 2024 $160M 2025 $170M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$169,751,2884March 11, 2026
October 2025$159,889,8354March 20, 2025
October 2024$150,510,0174March 15, 2024
October 2023$179,562,1346August 7, 2023
October 2022$207,197,8646March 22, 2022
October 2021$164,166,8776September 1, 2021

Regulatory assets under management: $164,166,877 in the October 2021 data and $169,751,288 in the October 2026 data, up 3%.

Total employees: 6 in October 2021 and 4 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months

No changes to these filed facts in the last 12 months of filing data.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
embarcaderofinancial.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Embarcadero Financial Group (CRD 140929): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/embarcadero-financial-group-san-francisco-ca-140929