AdvisorCensus by AdvisorSEO Max

AdvisorCensus / Financial advisors / Iowa / Des Moines / Custom Wealth Planners

Custom Wealth Planners

Ankeny, IAState-registered investment adviserCRD 326415

Filed as CUSTOM WEALTH PLANNERS · Legal name TSMF LLC

Custom Wealth Planners is a state-registered investment advisory firm in Ankeny, IA, registered since 2023, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated January 26, 2026.

3 years
registered since 2023
$102,385,581
assets under management
2 arrangements
Percentage of assets, Fixed fees
None
disclosure items (Item 11)

Quick answers

From the filing

How is Custom Wealth Planners compensated?

On its Form ADV (Item 5.E, October 2026), Custom Wealth Planners reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees). The amounts are in Item 5 of its Form ADV Part 2A brochure.

Where is Custom Wealth Planners located?

Custom Wealth Planners' principal office is in Ankeny, IA, according to its Form ADV.

Is Custom Wealth Planners registered with the SEC or a state?

Custom Wealth Planners is a state-registered investment advisory firm, registered since 2023. Status as filed: APPROVED. CRD 326415.

How much does Custom Wealth Planners manage?

Custom Wealth Planners reports $102,385,581 in regulatory assets under management in its Form ADV filing dated January 26, 2026 (97% discretionary).

What types of clients does Custom Wealth Planners serve?

By number of clients on Form ADV Item 5.D: high net worth individuals (85); individuals (other than high net worth individuals) (64).

Does Custom Wealth Planners report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's public record on IAPD: https://adviserinfo.sec.gov/firm/summary/326415

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Regulatory assets under management

Item 5.F
$102,385,581

$102,385,581 as of October 2026, filing dated January 26, 2026.

Discretionary: $99,262,665.Non-discretionary: $3,122,916.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 64 Assets $20,123,788 (20%)
High net worth individuals
Clients 85 Assets $82,261,793 (80%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Pension consulting services

Registration and firm details

Items 1, 2, 5
Legal name
TSMF LLC
Registration
State-registered investment adviser. Status as filed: APPROVED.
Registered since
2023 (3 years)
Employees
Total: 3. Performing investment advisory functions: 3.
Wrap fee program participation
No.
States registered or notice-filed
1 state or jurisdiction
IA

State-registered investment advisers are examined by their state securities regulator. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Changes in the filing

Last 12 months

No changes to these filed facts in the last 12 months of filing data.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
customwealthplanners.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Custom Wealth Planners (CRD 326415): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/custom-wealth-planners-ankeny-ia-326415