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AdvisorCensus / Financial advisors / Illinois / Chicago / Crystal Rock Capital Management, LLC.

Crystal Rock Capital Management, LLC.

Bannockburn, ILSEC-registered investment adviserCRD 157296

Filed as CRYSTAL ROCK CAPITAL MANAGEMENT, LLC.

Crystal Rock Capital Management, LLC. is an SEC-registered investment advisory firm in Bannockburn, IL, registered since 2012, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated February 4, 2026.

14 years
registered since 2012
$203,891,787
assets under management
2 arrangements
Percentage of assets, Other
None
disclosure items (Item 11)

Quick answers

From the filing

How is Crystal Rock Capital Management, LLC. compensated?

On its Form ADV (Item 5.E, October 2026), Crystal Rock Capital Management, LLC. reports these compensation arrangements: a percentage of assets under its management; other.

Where is Crystal Rock Capital Management, LLC. located?

Crystal Rock Capital Management, LLC.'s principal office is in Bannockburn, IL, according to its Form ADV.

Is Crystal Rock Capital Management, LLC. registered with the SEC or a state?

Crystal Rock Capital Management, LLC. is an SEC-registered investment advisory firm, registered since 2012. Status as filed: Approved. CRD 157296.

How much does Crystal Rock Capital Management, LLC. manage?

Crystal Rock Capital Management, LLC. reports $203,891,787 in regulatory assets under management in its Form ADV filing dated February 4, 2026 (100% discretionary).

How have Crystal Rock Capital Management, LLC.'s assets and staff changed since 2021?

In the Form ADV data for Crystal Rock Capital Management, LLC.: Regulatory assets under management: $187,317,364 in the October 2021 data and $203,891,787 in the October 2026 data, up 9%. Total employees: 7 in October 2021 and 4 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Crystal Rock Capital Management, LLC. serve?

By number of clients on Form ADV Item 5.D: pooled investment vehicles (other than investment companies and business development companies) (1).

Which custodians does Crystal Rock Capital Management, LLC. use?

Crystal Rock Capital Management, LLC.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Bank of America, N.A. and J.P. Morgan Securities LLC as custodians holding 10% or more of its separately managed account assets.

Does Crystal Rock Capital Management, LLC. report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/157296

Does Crystal Rock Capital Management, LLC. state an account minimum?

Its Form ADV Part 2A brochure dated February 4, 2026 says: "There is no set minimum investment amount to invest in the Fund or to open a Managed Account, although all investment amounts are subject to approval by Crystal Rock in its sole discretion."

What changed in Crystal Rock Capital Management, LLC.'s recent Form ADV filings?

In the March 2026 filing data: Regulatory assets under management went from $178,029,292 to $203,891,787 (+15%).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Other

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies; see the brochure for them.

Account minimum: None (the brochure says it may be waived or negotiated)

The brochure's wording
There is no set minimum investment amount to invest in the Fund or to open a Managed Account, although all investment amounts are subject to approval by Crystal Rock in its sole discretion.

As stated in the firm's Form ADV Part 2A brochure dated February 4, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$203,891,787

$203,891,787 as of October 2026, filing dated February 4, 2026.

Discretionary: $203,891,787.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
High net worth individuals
Clients Fewer than 5 Assets $51,575,150 (25%)
Pooled investment vehicles (other than investment companies and business development companies)
Clients 1 Assets $152,316,637 (75%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for pooled investment vehicles (other than investment companies)
  • Portfolio management for businesses (other than small businesses) or institutional clients

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2012 (14 years)
Employees
Total: 4. Performing investment advisory functions: 4.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
1 state or jurisdiction
AZ

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$187M 2021 $211M 2022 $135M 2023 $162M 2024 $178M 2025 $204M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$203,891,7874February 4, 2026
October 2025$178,029,2924January 31, 2025
October 2024$161,581,3024July 11, 2024
October 2023$135,032,7015March 15, 2023
October 2022$211,385,0786March 4, 2022
October 2021$187,317,3647February 19, 2021

Regulatory assets under management: $187,317,364 in the October 2021 data and $203,891,787 in the October 2026 data, up 9%.

Total employees: 7 in October 2021 and 4 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. March 2026
    • Regulatory assets under management went from $178,029,292 to $203,891,787 (+15%).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
crystalrockcap.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Crystal Rock Capital Management, LLC. (CRD 157296): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/crystal-rock-capital-management-llc-bannockburn-il-157296