AdvisorCensus / Financial advisors / Texas / Houston / Banorte Asset Management, Inc.
Banorte Asset Management, Inc. is an SEC-registered investment advisory firm in Houston, TX, registered since 2019, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated May 19, 2026.
Quick answers
From the filingHow is Banorte Asset Management, Inc. compensated?
On its Form ADV (Item 5.E, October 2026), Banorte Asset Management, Inc. reports these compensation arrangements: a percentage of assets under its management.
Where is Banorte Asset Management, Inc. located?
Banorte Asset Management, Inc.'s principal office is in Houston, TX, according to its Form ADV; the June 2026 filing also lists 1 other office (Schedule D, Section 1.F).
Is Banorte Asset Management, Inc. registered with the SEC or a state?
Banorte Asset Management, Inc. is an SEC-registered investment advisory firm, registered since 2019. Status as filed: Approved. CRD 290555.
How much does Banorte Asset Management, Inc. manage?
Banorte Asset Management, Inc. reports $661,189,262 in regulatory assets under management in its Form ADV filing dated May 19, 2026 (78% discretionary).
How have Banorte Asset Management, Inc.'s assets and staff changed since 2021?
In the Form ADV data for Banorte Asset Management, Inc.: Regulatory assets under management: $106,891,633 in the October 2021 data and $661,189,262 in the October 2026 data, up 519%. Total employees: 14 in October 2021 and 40 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Banorte Asset Management, Inc. serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (747); high net worth individuals (93); corporations or other businesses not listed above (28).
Which custodians does Banorte Asset Management, Inc. use?
Banorte Asset Management, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Interactive Brokers LLC and Pershing LLC as custodians holding 10% or more of its separately managed account assets.
Does Banorte Asset Management, Inc. report any disciplinary disclosures?
Reports 3 disclosure items on Form ADV Item 11: yes answers to 11.C(2) (SEC or CFTC finding of a violation), 11.C(4) (SEC or CFTC order), and 11.C(5) (SEC or CFTC civil money penalty or cease-and-desist order). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/290555
What changed in Banorte Asset Management, Inc.'s recent Form ADV filings?
In the June 2026 filing data: Updated its list of owners and control persons (Schedule A).
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AThe brochure lists different fees for different services or strategies. See the firm's brochure (dated May 19, 2026) for its fees and any account minimum, on the SEC's IAPD site.
Regulatory assets under management
Item 5.F$661,189,262 as of October 2026, filing dated May 19, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Portfolio management for individuals and/or small businesses
- Selection of other advisers (including private fund managers)
Registration and firm details
Items 1, 2, 5- Also doing business as
- B.A.M. DIGITAL, BANORTE WEALTH ADVISORS, BANORTE WEALTH MANAGEMENT
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2019 (7 years)
- Employees
- Total: 40. Performing investment advisory functions: 17.
- Wrap fee program participation
- Yes.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- Other offices (Schedule D, Section 1.F)
-
1 other office, as of the June 2026 filing
- States registered or notice-filed
-
1 state or jurisdiction
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 113 Reports 3 disclosure items on Form ADV Item 11. View on IAPD.
Questions answered yes on this filing
Regulatory matters Items 11.C to 11.G
- 11.C(2) Has the SEC or the CFTC ever found that the firm or an advisory affiliate was involved in a violation of SEC or CFTC regulations or statutes?
- 11.C(4) Has the SEC or the CFTC ever entered an order against the firm or an advisory affiliate in connection with investment-related activity?
- 11.C(5) Has the SEC or the CFTC ever imposed a civil money penalty on the firm or an advisory affiliate, or ordered the firm or an advisory affiliate to cease and desist from an activity?
Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. What happened, and who was involved, is on the Disclosure Reporting Pages of the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $661,189,262 | 40 | May 19, 2026 |
| October 2025 | $336,853,862 | 32 | June 25, 2025 |
| October 2024 | $217,562,323 | 29 | March 21, 2024 |
| October 2023 | $139,381,819 | 14 | October 3, 2023 |
| October 2022 | $155,036,773 | 17 | August 5, 2022 |
| October 2021 | $106,891,633 | 14 | September 3, 2021 |
Regulatory assets under management: $106,891,633 in the October 2021 data and $661,189,262 in the October 2026 data, up 519%.
Total employees: 14 in October 2021 and 40 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- June 2026
- Updated its list of owners and control persons (Schedule A).
- April 2026
- No longer lists the business name BAM Digital.
- Added the business name B.A.M. Digital.
- Employees performing advisory functions went from 16 to 17.
- Regulatory assets under management went from $336,853,862 to $661,189,262 (+96%).
- Updated its list of owners and control persons (Schedule A).
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Banorte Asset Management, Inc. (CRD 290555): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/banorte-asset-management-inc-houston-tx-290555