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B.A. Roberts Financial Services, Inc.

Marquette, MISEC-registered investment adviserCRD 289856

Filed as B.A. ROBERTS FINANCIAL SERVICES, INC.

B.A. Roberts Financial Services, Inc. is an SEC-registered investment advisory firm in Marquette, MI, registered since 2018, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 25, 2026.

8 years
registered since 2018
$373,879,035
assets under management
3 arrangements
Percentage of assets, Hourly and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is B.A. Roberts Financial Services, Inc. compensated?

On its Form ADV (Item 5.E, October 2026), B.A. Roberts Financial Services, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

Where is B.A. Roberts Financial Services, Inc. located?

B.A. Roberts Financial Services, Inc.'s principal office is in Marquette, MI, according to its Form ADV.

Is B.A. Roberts Financial Services, Inc. registered with the SEC or a state?

B.A. Roberts Financial Services, Inc. is an SEC-registered investment advisory firm, registered since 2018. Status as filed: Approved. CRD 289856.

How much does B.A. Roberts Financial Services, Inc. manage?

B.A. Roberts Financial Services, Inc. reports $373,879,035 in regulatory assets under management in its Form ADV filing dated March 25, 2026 (93% discretionary).

How have B.A. Roberts Financial Services, Inc.'s assets and staff changed since 2021?

In the Form ADV data for B.A. Roberts Financial Services, Inc.: Regulatory assets under management: $427,000,000 in the October 2021 data and $373,879,035 in the October 2026 data, down 12%. Total employees: 11 in October 2021 and 8 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does B.A. Roberts Financial Services, Inc. serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (1,210); high net worth individuals (134).

Which custodians does B.A. Roberts Financial Services, Inc. use?

B.A. Roberts Financial Services, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Fidelity Brokerage Services LLC as a custodian holding 10% or more of its separately managed account assets.

Does B.A. Roberts Financial Services, Inc. report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/289856

What changed in B.A. Roberts Financial Services, Inc.'s recent Form ADV filings?

In the March 2026 filing data: No longer lists the business name Roberts Financial Services. Added the business name Roberts Financial Services, Inc.. Reported a succession: took over the business of Roberts Financial Services, LLC (CRD 289856) on February 2, 2026. Changed its legal name from Roberts Financial Services, LLC to B.A. Roberts Financial Services, Inc.. Updated its list of owners and control persons (Schedule A).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies. See the firm's brochure (dated February 9, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$373,879,035

$373,879,035 as of October 2026, filing dated March 25, 2026.

Discretionary: $346,141,631.Non-discretionary: $27,737,404.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 1,210 Assets $85,307,910 (23%)
High net worth individuals
Clients 134 Assets $276,123,001 (74%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients Fewer than 5 Assets $11,694,231 (3%)
Charitable organizations
Clients Fewer than 5 Assets $753,893 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Pension consulting services
  • Selection of other advisers (including private fund managers)
  • Other

Registration and firm details

Items 1, 2, 5
Also doing business as
ROBERTS FINANCIAL SERVICES, INC.
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2018 (8 years)
Employees
Total: 8. Performing investment advisory functions: 3.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
8 states or jurisdictions
FLILLAMIMNTXVAWI

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$427M 2021 $510M 2022 $475M 2023 $567M 2024 $630M 2025 $374M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$373,879,0358March 25, 2026
October 2025$630,429,5778July 24, 2025
October 2024$566,750,00012April 5, 2024
October 2023$475,000,00012March 10, 2023
October 2022$510,000,00011February 16, 2022
October 2021$427,000,00011February 17, 2021

Regulatory assets under management: $427,000,000 in the October 2021 data and $373,879,035 in the October 2026 data, down 12%.

Total employees: 11 in October 2021 and 8 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. March 2026
    • No longer lists the business name Roberts Financial Services.
    • Added the business name Roberts Financial Services, Inc..
    • Reported a succession: took over the business of Roberts Financial Services, LLC (CRD 289856) on February 2, 2026.
    • Changed its legal name from Roberts Financial Services, LLC to B.A. Roberts Financial Services, Inc..
    • Updated its list of owners and control persons (Schedule A).
  2. January 2026
    • No longer registered or notice-filed in AZ, CA, CO.
  3. December 2025
    • Changed its legal name from Erts Wealth Advisors, LLC to Roberts Financial Services, LLC.
    • Regulatory assets under management went from $630,429,577 to $342,479,628 (-46%).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
baroberts.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. B.A. Roberts Financial Services, Inc. (CRD 289856): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/b-a-roberts-financial-services-inc-marquette-mi-289856