AdvisorCensus / Financial advisors / Atwood Financial Planning LLC
Atwood Financial Planning LLC is an SEC-registered investment advisory firm, registered since 2021, reporting under $25 million in regulatory assets under management in its Form ADV filing dated February 19, 2026.
Quick answers
From the filingHow is Atwood Financial Planning LLC compensated?
On its Form ADV (Item 5.E, October 2026), Atwood Financial Planning LLC reports these compensation arrangements: hourly charges; fixed fees (other than subscription fees).
How much does Atwood Financial Planning LLC charge?
Its Form ADV Part 2A brochure dated February 19, 2026 states: Hourly rate: $330 an hour (Hourly Fee Services – Lori Atwood New Client); Hourly rate: $310 an hour (Hourly Fee Services – Lori Atwood Existing Client); Hourly rate: $280 an hour (Hourly Fee Services – All Other IARs New Client); Hourly rate: $240 an hour (Hourly Fee Services – All Other IARs Existing Client); Hourly rate: $380 an hour (small business planning); Subscription: $1.99 a month (additional accounts). Fees can differ by service and may be negotiable; the brochure is the complete statement.
Is Atwood Financial Planning LLC registered with the SEC or a state?
Atwood Financial Planning LLC is an SEC-registered investment advisory firm, registered since 2021. Status as filed: Approved. CRD 288941.
How much does Atwood Financial Planning LLC manage?
Atwood Financial Planning LLC reports $15,750,000 in regulatory assets under management in its Form ADV filing dated February 19, 2026 (0% discretionary).
How have Atwood Financial Planning LLC's assets and staff changed since 2021?
In the Form ADV data for Atwood Financial Planning LLC: Total employees: 6 in October 2021 and 6 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Atwood Financial Planning LLC serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (600); high net worth individuals (339).
Which custodians does Atwood Financial Planning LLC use?
Atwood Financial Planning LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Vanguard Marketing Corporation as a custodian holding 10% or more of its separately managed account assets.
Does Atwood Financial Planning LLC report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/288941
Does Atwood Financial Planning LLC state an account minimum?
Its Form ADV Part 2A brochure dated February 19, 2026 says: "There is no minimum account size and Clients are not required to have a certain amount of investment experience or sophistication."
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- Hourly charges
- Fixed fees (other than subscription fees)
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AAccount minimum: None
The brochure's wording
There is no minimum account size and Clients are not required to have a certain amount of investment experience or sophistication.
Hourly rate: $330 an hour (Hourly Fee Services – Lori Atwood New Client)
The brochure's wording
Lori Atwood New Client: $330/hour
Hourly rate: $310 an hour (Hourly Fee Services – Lori Atwood Existing Client)
The brochure's wording
Lori Atwood Existing Client: $310/hour
Hourly rate: $280 an hour (Hourly Fee Services – All Other IARs New Client)
The brochure's wording
All Other IARs New Client: $280/hour
Hourly rate: $240 an hour (Hourly Fee Services – All Other IARs Existing Client)
The brochure's wording
All Other IARs Existing Client: $240/hour
Hourly rate: $380 an hour (small business planning)
The brochure's wording
Atwood charges $380/hour for its small business planning and requires 2 business days' notice
Subscription: $1.99 a month (additional accounts)
The brochure's wording
Clients who want to connect more than three accounts will be charged $1.99/month per additional account.
As stated in the firm's Form ADV Part 2A brochure dated February 19, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$15,750,000 as of October 2026, filing dated February 19, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Educational seminars/workshops
- Other
Registration and firm details
Items 1, 2, 5- Also doing business as
- FEARLESS FINANCE
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2021 (5 years)
- Employees
- Total: 6. Performing investment advisory functions: 6.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- States registered or notice-filed
-
23 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $15,750,000 | 6 | February 19, 2026 |
| October 2025 | Not reported | 7 | January 16, 2025 |
| October 2024 | Not reported | 7 | March 28, 2024 |
| October 2023 | Not reported | 6 | January 30, 2023 |
| October 2022 | Not reported | 6 | March 3, 2022 |
| October 2021 | Not reported | 6 | July 7, 2021 |
Total employees: 6 in October 2021 and 6 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 monthsNo changes to these filed facts in the last 12 months of filing data.
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Atwood Financial Planning LLC (CRD 288941): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/atwood-financial-planning-llc-288941