AdvisorCensus / Financial advisors / New York / New York / Altar Rock
Altar Rock is an SEC-registered investment advisory firm in New York, NY, registered since 2025, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated September 11, 2026.
Quick answers
From the filingHow is Altar Rock compensated?
On its Form ADV (Item 5.E, October 2026), Altar Rock reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).
How much does Altar Rock charge?
Its Form ADV Part 2A brochure dated August 14, 2026 states: Up to $5,000,000: 1% a year; $5,000,001 to $30,000,000: 0.75% a year; $30,000,001 to $150,000,000: 0.5% a year; $150,000,001 to $500,000,000: 0.35% a year; $500,000,001 to $1,000,000,000: 0.25% a year; Above $1,000,000,001: 0.2% a year. Fees can differ by service and may be negotiable; the brochure is the complete statement.
Where is Altar Rock located?
Altar Rock's principal office is in New York, NY, according to its Form ADV.
Is Altar Rock registered with the SEC or a state?
Altar Rock is an SEC-registered investment advisory firm, registered since 2025. Status as filed: Approved. CRD 326868.
How much does Altar Rock manage?
Altar Rock reports $158,692,083 in regulatory assets under management in its Form ADV filing dated September 11, 2026 (100% discretionary).
How have Altar Rock's assets and staff changed since 2023?
In the Form ADV data for Altar Rock: Regulatory assets under management: $0 in the October 2023 data and $158,692,083 in the October 2026 data. Total employees: 3 in October 2023 and 7 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Altar Rock serve?
By number of clients on Form ADV Item 5.D: high net worth individuals (23); individuals (other than high net worth individuals) (3); insurance companies (1).
Which custodians does Altar Rock use?
Altar Rock's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Fidelity Brokerage Services LLC as a custodian holding 10% or more of its separately managed account assets.
Does Altar Rock report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/326868
What changed in Altar Rock's recent Form ADV filings?
In the September 2026 filing data: Employees performing advisory functions went from 5 to 4. Updated its list of owners and control persons (Schedule A).
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Fixed fees (other than subscription fees)
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2A| Assets | Annual rate |
|---|---|
| Up to $5,000,000 | 1% |
| $5,000,001 to $30,000,000 | 0.75% |
| $30,000,001 to $150,000,000 | 0.5% |
| $150,000,001 to $500,000,000 | 0.35% |
| $500,000,001 to $1,000,000,000 | 0.25% |
| Above $1,000,000,001 | 0.2% |
The brochure's wording
The following is Altar Rock’s standard fee schedule: Total Assets Under Management Annual Fees $0 - $5,000,000 1.00% $5,000,001 - $30,000,000 0.75% $30,000,001 - $150,000,000 0.50% $150,000,001 - $500,000,000 0.35% $500,000,001 - $1,000,000,000 0.25% $1,000,000,001 – AND UP 0.20%
As stated in the firm's Form ADV Part 2A brochure dated August 14, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$158,692,083 as of October 2026, filing dated September 11, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Selection of other advisers (including private fund managers)
- Other
Registration and firm details
Items 1, 2, 5- Legal name
- Altar Rock LLC
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2025 (0 years)
- Employees
- Total: 7. Performing investment advisory functions: 4.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- States registered or notice-filed
-
5 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $158,692,083 | 7 | September 11, 2026 |
| October 2023 | $0 | 3 | September 19, 2023 |
Regulatory assets under management: $0 in the October 2023 data and $158,692,083 in the October 2026 data.
Total employees: 3 in October 2023 and 7 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- September 2026
- Employees performing advisory functions went from 5 to 4.
- Updated its list of owners and control persons (Schedule A).
- July 2026
- Updated its list of owners and control persons (Schedule A).
- April 2026
- Regulatory assets under management went from $140,546,878 to $158,692,083 (+13%).
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Altar Rock (CRD 326868): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/altar-rock-new-york-ny-326868