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360 Financial

Wayzata, MNSEC-registered investment adviserCRD 168600

Filed as 360 FINANCIAL · Legal name 360 Financial, Inc.

360 Financial is an SEC-registered investment advisory firm in Wayzata, MN, registered since 2013, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated May 12, 2026.

13 years
registered since 2013
$700,535,009
assets under management
3 arrangements
Percentage of assets, Hourly and more
4
disclosure items (Item 11)

Quick answers

From the filing

How is 360 Financial compensated?

On its Form ADV (Item 5.E, October 2026), 360 Financial reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

Where is 360 Financial located?

360 Financial's principal office is in Wayzata, MN, according to its Form ADV; the June 2026 filing also lists 2 other offices (Schedule D, Section 1.F).

Is 360 Financial registered with the SEC or a state?

360 Financial is an SEC-registered investment advisory firm, registered since 2013. Status as filed: Approved. CRD 168600.

How much does 360 Financial manage?

360 Financial reports $700,535,009 in regulatory assets under management in its Form ADV filing dated May 12, 2026 (91% discretionary).

How have 360 Financial's assets and staff changed since 2021?

In the Form ADV data for 360 Financial: Regulatory assets under management: $345,750,351 in the October 2021 data and $700,535,009 in the October 2026 data, up 103%. Total employees: 12 in October 2021 and 16 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does 360 Financial serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (756); high net worth individuals (421); corporations or other businesses not listed above (25).

Which custodians does 360 Financial use?

360 Financial's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists LPL Financial LLC as a custodian holding 10% or more of its separately managed account assets.

Does 360 Financial report any disciplinary disclosures?

Reports 4 disclosure items on Form ADV Item 11: yes answers to 11.C(1) (SEC or CFTC finding of a false statement or omission), 11.C(2) (SEC or CFTC finding of a violation), 11.C(4) (SEC or CFTC order), and 11.C(5) (SEC or CFTC civil money penalty or cease-and-desist order). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/168600

What changed in 360 Financial's recent Form ADV filings?

In the June 2026 filing data: Employees performing advisory functions went from 9 to 10.

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies. See the firm's brochure (dated March 11, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$700,535,009

$700,535,009 as of October 2026, filing dated May 12, 2026.

Discretionary: $636,464,548.Non-discretionary: $64,070,461.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 756 Assets $150,986,153 (22%)
High net worth individuals
Clients 421 Assets $463,991,141 (66%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 1 Assets $1,708,789 (0%)
Charitable organizations
Clients 3 Assets $4,795,737 (1%)
Corporations or other businesses not listed above
Clients 25 Assets $79,053,189 (11%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Pension consulting services
  • Educational seminars/workshops

Registration and firm details

Items 1, 2, 5
Legal name
360 Financial, Inc.
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2013 (13 years)
Employees
Total: 16. Performing investment advisory functions: 10.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
2 other offices, as of the June 2026 filing
Edina, MNElk River, MN
States registered or notice-filed
13 states or jurisdictions
AZCAFLIAILLAMAMNNENYORTXWI

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

4 Reports 4 disclosure items on Form ADV Item 11. View on IAPD.

Questions answered yes on this filing

Regulatory matters Items 11.C to 11.G

  • 11.C(1) Has the SEC or the CFTC ever found that the firm or an advisory affiliate made a false statement or omission?
  • 11.C(2) Has the SEC or the CFTC ever found that the firm or an advisory affiliate was involved in a violation of SEC or CFTC regulations or statutes?
  • 11.C(4) Has the SEC or the CFTC ever entered an order against the firm or an advisory affiliate in connection with investment-related activity?
  • 11.C(5) Has the SEC or the CFTC ever imposed a civil money penalty on the firm or an advisory affiliate, or ordered the firm or an advisory affiliate to cease and desist from an activity?

Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. What happened, and who was involved, is on the Disclosure Reporting Pages of the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$346M 2021 $421M 2022 $421M 2023 $475M 2024 $568M 2025 $701M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$700,535,00916May 12, 2026
October 2025$567,566,55014March 20, 2025
October 2024$475,415,23717July 30, 2024
October 2023$420,597,49317August 16, 2023
October 2022$420,716,92016August 31, 2022
October 2021$345,750,35112March 8, 2021

Regulatory assets under management: $345,750,351 in the October 2021 data and $700,535,009 in the October 2026 data, up 103%.

Total employees: 12 in October 2021 and 16 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. June 2026
    • Employees performing advisory functions went from 9 to 10.
  2. April 2026
    • Employees performing advisory functions went from 5 to 9.
    • Regulatory assets under management went from $567,566,550 to $700,535,009 (+23%).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
360financial.net

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. 360 Financial (CRD 168600): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/360-financial-wayzata-mn-168600