# X Advisors, LLC

> X Advisors, LLC is an SEC-registered investment advisory firm in Santa Maria, CA, registered since 2024, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated May 18, 2026.

- CRD: 315838
- Filed as: X ADVISORS, LLC
- Also doing business as: ADVISOR ASSOCIATE INC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Santa Maria, CA
- Filing period: October 2026
- Form ADV filing dated: May 18, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/315838
- AdvisorCensus page: https://advisorcensus.com/firm/x-advisors-llc-santa-maria-ca-315838

## Quick answers

**How is X Advisors, LLC compensated?**
On its Form ADV (Item 5.E, October 2026), X Advisors, LLC reports these compensation arrangements: a percentage of assets under its management.

**Where is X Advisors, LLC located?**
X Advisors, LLC's principal office is in Santa Maria, CA, according to its Form ADV; the June 2026 filing also lists 4 other offices (Schedule D, Section 1.F).

**Is X Advisors, LLC registered with the SEC or a state?**
X Advisors, LLC is an SEC-registered investment advisory firm, registered since 2024. Status as filed: Approved. CRD 315838.

**How much does X Advisors, LLC manage?**
X Advisors, LLC reports $228,610,000 in regulatory assets under management in its Form ADV filing dated May 18, 2026 (100% discretionary).

**How have X Advisors, LLC's assets and staff changed since 2024?**
In the Form ADV data for X Advisors, LLC: Regulatory assets under management: $117,777,422 in the October 2024 data and $228,610,000 in the October 2026 data, up 94%. Total employees: 10 in October 2024 and 5 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does X Advisors, LLC serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (608); high net worth individuals (51).

**Which custodians does X Advisors, LLC use?**
X Advisors, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does X Advisors, LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/315838

**What changed in X Advisors, LLC's recent Form ADV filings?**
In the April 2026 filing data: Employees performing advisory functions went from 7 to 5. Regulatory assets under management went from $189,928,226 to $228,610,000 (+20%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $228,610,000
- Discretionary: $228,610,000
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 608 | $94,310,000 |
| High net worth individuals | 51 | $134,300,000 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 0 | $0 |
| Charitable organizations | 0 | $0 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 0 | $0 |
| Other | 0 | $0 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Other

### Firm details
- Registered since: 2024 (2 years)
- Employees: 5 total, 5 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CA, CO, MD, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the June 2026 filing
- Chevy Chase, MD
- Denver, CO
- Encinitas, CA
- Encino, CA

### Websites listed on Form ADV (Item 1.I)
- xadvisors.co

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2024 | $117,777,422 | 10 | August 28, 2024 |
| October 2025 | $189,928,226 | 8 | July 13, 2025 |
| October 2026 | $228,610,000 | 5 | May 18, 2026 |

Regulatory assets under management: $117,777,422 in the October 2024 data and $228,610,000 in the October 2026 data, up 94%.
Total employees: 10 in October 2024 and 5 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Employees performing advisory functions went from 7 to 5.
- Regulatory assets under management went from $189,928,226 to $228,610,000 (+20%).

### February 2026
- No longer lists the business name Advisor Associated Inc.
- Added the business name Advisor Associate Inc.

### December 2025
- Employees performing advisory functions went from 8 to 7.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. X Advisors, LLC (CRD 315838): Form ADV filing data as of October 2026.