{
  "crd_number": 157620,
  "slug": "wwm-financial-carslbad-ca-157620",
  "primary_business_name": "WWM FINANCIAL",
  "legal_name": "WOLFF WIESE MAGANA LLC",
  "dbas": [
    "SAVVY WOMEN WEALTH MANAGEMENT",
    "WOLFF WIESE MAGANA",
    "WWM FINANCIAL INSURANCE SOLUTIONS LLC"
  ],
  "city": "Carslbad",
  "state": "CA",
  "country": "United States",
  "cbsa_code": "41740",
  "metro": {
    "cbsa_code": "41740",
    "common_name": "San Diego",
    "msa_name": "San Diego-Chula Vista-Carlsbad, CA",
    "path": "/advisors/ca/san-diego"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2011-07-29",
  "years_registered": 15,
  "period": "2026-10-01",
  "filing_date": "2026-04-12",
  "carried_forward": false,
  "raum_total": 381817788.0,
  "raum_discretionary": 359248598.0,
  "raum_non_discretionary": 22569190.0,
  "raum_band": "100m_500m",
  "raum_band_label": "$100 million to $500 million",
  "total_employees": 8,
  "advisory_employees": 6,
  "client_count_bucket": null,
  "clients_by_type": {
    "individuals": {
      "raum": 98039573.0,
      "count": 442
    },
    "pension_profit_sharing": {
      "raum": 17824269.0,
      "count": 15
    },
    "high_net_worth_individuals": {
      "raum": 262040583.0,
      "count": 103
    },
    "corporations_other_businesses": {
      "raum": 3913363.0,
      "count": 10
    }
  },
  "compensation_types": [
    "fixed",
    "hourly",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "educational_seminars",
    "financial_planning",
    "portfolio_management_individuals",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "AZ",
    "CA",
    "FL",
    "IL",
    "IN",
    "LA",
    "NV",
    "NY",
    "OR",
    "TX",
    "UT",
    "WA"
  ],
  "websites": [
    "https://facebook.com/SAVVYWOMENWEALTH",
    "https://facebook.com/WWMFINANCIAL",
    "https://instagram.com/savvyupdotcom",
    "https://linkedin.com/company/savvy-women-wealth-management",
    "https://linkedin.com/company/wwm-financial",
    "https://savvyup.com",
    "https://wwmfinancial.com",
    "https://youtube.com/@SavvyUp",
    "https://youtube.com/@wwmfinancial"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/157620",
  "city_as_filed": "CARSLBAD",
  "url": "https://advisorcensus.com/firm/wwm-financial-carslbad-ca-157620",
  "display_name": "WWM Financial",
  "summary": "WWM Financial is an SEC-registered investment advisory firm in Carslbad, CA, registered since 2011, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated April 12, 2026.",
  "citation": "AdvisorCensus. WWM Financial (CRD 157620): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Fixed fees (other than subscription fees)"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Selection of other advisers (including private fund managers)",
    "Educational seminars/workshops"
  ],
  "quick_answers": [
    {
      "q": "How is WWM Financial compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), WWM Financial reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees)."
    },
    {
      "q": "How much does WWM Financial charge?",
      "a": "Its Form ADV Part 2A brochure dated April 12, 2026 states: Asset-based fee: up to 1.5% of assets a year (the maximum the brochure states). Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is WWM Financial located?",
      "a": "WWM Financial's principal office is in Carslbad, CA, according to its Form ADV."
    },
    {
      "q": "Is WWM Financial registered with the SEC or a state?",
      "a": "WWM Financial is an SEC-registered investment advisory firm, registered since 2011. Status as filed: Approved. CRD 157620."
    },
    {
      "q": "How much does WWM Financial manage?",
      "a": "WWM Financial reports $381,817,788 in regulatory assets under management in its Form ADV filing dated April 12, 2026 (94% discretionary)."
    },
    {
      "q": "How have WWM Financial's assets and staff changed since 2021?",
      "a": "In the Form ADV data for WWM Financial: Regulatory assets under management: $289,265,638 in the October 2021 data and $381,817,788 in the October 2026 data, up 32%. Total employees: 7 in October 2021 and 8 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does WWM Financial serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (442); high net worth individuals (103); pension and profit sharing plans (but not the plan participants or government pension plans) (15)."
    },
    {
      "q": "Which custodians does WWM Financial use?",
      "a": "WWM Financial's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does WWM Financial report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/157620"
    },
    {
      "q": "What changed in WWM Financial's recent Form ADV filings?",
      "a": "In the May 2026 filing data: Employees performing advisory functions went from 7 to 6. Updated its list of owners and control persons (Schedule A)."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 289265638.0,
      "total_employees": 7,
      "filing_date": "2021-01-22"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 341276337.0,
      "total_employees": 7,
      "filing_date": "2022-07-14"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 298227648.0,
      "total_employees": 8,
      "filing_date": "2023-03-10"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 279424937.0,
      "total_employees": 7,
      "filing_date": "2024-03-25"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 342090884.0,
      "total_employees": 8,
      "filing_date": "2025-03-21"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 381817788.0,
      "total_employees": 8,
      "filing_date": "2026-04-12"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-05-01",
      "period_label": "May 2026",
      "notes": [
        "Employees performing advisory functions went from 7 to 6.",
        "Updated its list of owners and control persons (Schedule A)."
      ]
    },
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Employees performing advisory functions went from 5 to 7.",
        "Regulatory assets under management went from $342,090,884 to $381,817,788 (+12%)."
      ]
    },
    {
      "period": "2026-01-01",
      "period_label": "January 2026",
      "notes": [
        "No longer registered or notice-filed in VA."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated April 12, 2026",
    "provided_by_the_firm": false,
    "tiers": [],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": "1.5% of assets a year",
    "account_minimum": null,
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": null,
    "planning_fees": [],
    "figures": [
      {
        "label": "Asset-based fee",
        "statements": [
          "Asset-based fee: up to 1.5% of assets a year (the maximum the brochure states)"
        ],
        "quotes": [
          "Assets under Management Annual Percentage of Assets Charge Any Assets Up to 1.50%",
          "Our firm’s fees are billed on a pro-rata annualized basis quarterly in advance based on the value of your account on the last day of the previous quarter.",
          "Upon mutual agreement, clients with accounts in the aggregate of more than $10,000,000, a flat annual fee can be arranged on a case-by-case basis. Flat fees are negotiable and billed quarterly in advance."
        ]
      }
    ],
    "values": {
      "tiers": [],
      "range_pct": null,
      "max_pct": 1.5,
      "account_minimum": null,
      "minimum_annual_fee": null,
      "planning": []
    },
    "quotes": [
      "Assets under Management Annual Percentage of Assets Charge Any Assets Up to 1.50%",
      "Our firm’s fees are billed on a pro-rata annualized basis quarterly in advance based on the value of your account on the last day of the previous quarter.",
      "Upon mutual agreement, clients with accounts in the aggregate of more than $10,000,000, a flat annual fee can be arranged on a case-by-case basis. Flat fees are negotiable and billed quarterly in advance."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/wwm-financial-carslbad-ca-157620.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 442,
      "fewer_than_5": false,
      "raum": 98039573.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 103,
      "fewer_than_5": false,
      "raum": 262040583.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": 15,
      "fewer_than_5": false,
      "raum": 17824269.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 10,
      "fewer_than_5": false,
      "raum": 3913363.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/157620",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}