# Wise Planning, Inc.

> Wise Planning, Inc. is an SEC-registered investment advisory firm, registered since 2019, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated February 23, 2026.

- CRD: 123821
- Filed as: WISE PLANNING, INC.
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Filing period: October 2026
- Form ADV filing dated: February 23, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/123821
- AdvisorCensus page: https://advisorcensus.com/firm/wise-planning-inc-123821

## Quick answers

**How is Wise Planning, Inc. compensated?**
On its Form ADV (Item 5.E, October 2026), Wise Planning, Inc. reports these compensation arrangements: hourly charges; fixed fees (other than subscription fees).

**How much does Wise Planning, Inc. charge?**
Its Form ADV Part 2A brochure dated February 23, 2026 states: Hourly rate: $250 an hour (Hourly Financial Planning). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Is Wise Planning, Inc. registered with the SEC or a state?**
Wise Planning, Inc. is an SEC-registered investment advisory firm, registered since 2019. Status as filed: Approved. CRD 123821.

**How much does Wise Planning, Inc. manage?**
Wise Planning, Inc. reports $610,253,304 in regulatory assets under management in its Form ADV filing dated February 23, 2026 (0% discretionary).

**How have Wise Planning, Inc.'s assets and staff changed since 2021?**
In the Form ADV data for Wise Planning, Inc.: Regulatory assets under management: $307,162,680 in the October 2021 data and $610,253,304 in the October 2026 data, up 99%. Total employees: 5 in October 2021 and 6 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Wise Planning, Inc. serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (145); individuals (other than high net worth individuals) (58).

**Which custodians does Wise Planning, Inc. use?**
Wise Planning, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Wise Planning, Inc. report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/123821

**Does Wise Planning, Inc. state an account minimum?**
Its Form ADV Part 2A brochure dated February 23, 2026 says: "Wise Planning Inc. provides advice to individuals and families, high net worth individuals, corporate pension and profit-sharing plans, Trusts and estates. Wise Planning Inc. has no minimum account size requirement."

**What changed in Wise Planning, Inc.'s recent Form ADV filings?**
In the March 2026 filing data: Regulatory assets under management went from $529,377,526 to $610,253,304 (+15%).

## From the Form ADV filing

### Compensation (Item 5.E)
- Hourly charges
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated February 23, 2026)

- Account minimum: None

> Wise Planning Inc. provides advice to individuals and families, high net worth individuals, corporate pension and profit-sharing plans, Trusts and estates. Wise Planning Inc. has no minimum account size requirement.

- Hourly rate: $250 an hour (Hourly Financial Planning)

> 2. Hourly Financial Planning – Hourly rate is $250/hour

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $610,253,304
- Discretionary: $0
- Non-discretionary: $610,253,304

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 58 | $36,751,687 |
| High net worth individuals | 145 | $573,501,617 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
- Educational seminars/workshops

### Firm details
- Registered since: 2019 (7 years)
- Employees: 6 total, 6 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CA, CO, IL, WA, WI
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- wiseplanning.com
- LinkedIn @WISE-PLANNING

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $307,162,680 | 5 | August 3, 2021 |
| October 2022 | $362,879,219 | 5 | May 16, 2022 |
| October 2023 | $368,476,855 | 5 | August 14, 2023 |
| October 2024 | $465,249,073 | 6 | February 22, 2024 |
| October 2025 | $529,377,526 | 6 | March 19, 2025 |
| October 2026 | $610,253,304 | 6 | February 23, 2026 |

Regulatory assets under management: $307,162,680 in the October 2021 data and $610,253,304 in the October 2026 data, up 99%.
Total employees: 5 in October 2021 and 6 in October 2026.

## Changes in the filing (last 12 months)

### March 2026
- Regulatory assets under management went from $529,377,526 to $610,253,304 (+15%).

### January 2026
- No longer registered or notice-filed in WY.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Wise Planning, Inc. (CRD 123821): Form ADV filing data as of October 2026.