# Wisdom Financial Services, L.L.C.

> Wisdom Financial Services, L.L.C. is an SEC-registered investment advisory firm in Geneseo, IL, registered since 2018, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated July 29, 2026.

- CRD: 127385
- Filed as: WISDOM FINANCIAL SERVICES, L.L.C.
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Geneseo, IL
- Filing period: October 2026
- Form ADV filing dated: July 29, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/127385
- AdvisorCensus page: https://advisorcensus.com/firm/wisdom-financial-services-l-l-c-geneseo-il-127385

## Quick answers

**How is Wisdom Financial Services, L.L.C. compensated?**
On its Form ADV (Item 5.E, October 2026), Wisdom Financial Services, L.L.C. reports these compensation arrangements: a percentage of assets under its management; other.

**How much does Wisdom Financial Services, L.L.C. charge?**
Its Form ADV Part 2A brochure dated July 29, 2026 states: Up to $500,000: 0.8% a year; $500,001 to $1,000,000: 0.46% a year; $1,000,001 to $4,000,000: 0.36% a year; Above $4,000,001: 0.21% a year. Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Wisdom Financial Services, L.L.C. located?**
Wisdom Financial Services, L.L.C.'s principal office is in Geneseo, IL, according to its Form ADV; the August 2026 filing also lists 3 other offices (Schedule D, Section 1.F).

**Is Wisdom Financial Services, L.L.C. registered with the SEC or a state?**
Wisdom Financial Services, L.L.C. is an SEC-registered investment advisory firm, registered since 2018. Status as filed: Approved. CRD 127385.

**How much does Wisdom Financial Services, L.L.C. manage?**
Wisdom Financial Services, L.L.C. reports $779,162,589 in regulatory assets under management in its Form ADV filing dated July 29, 2026 (100% discretionary).

**How have Wisdom Financial Services, L.L.C.'s assets and staff changed since 2021?**
In the Form ADV data for Wisdom Financial Services, L.L.C.: Regulatory assets under management: $440,045,501 in the October 2021 data and $779,162,589 in the October 2026 data, up 77%. Total employees: 15 in October 2021 and 14 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Wisdom Financial Services, L.L.C. serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (1,518).

**Which custodians does Wisdom Financial Services, L.L.C. use?**
Wisdom Financial Services, L.L.C.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Axos Clearing LLC and Charles Schwab & Co., Inc. as custodians holding 10% or more of its separately managed account assets.

**Does Wisdom Financial Services, L.L.C. report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/127385

**Does Wisdom Financial Services, L.L.C. state an account minimum?**
Its Form ADV Part 2A brochure dated July 29, 2026 says: "Individuals, pension plans, and profit-sharing plans. Wisdom currently does not have a minimum account size requirement."

**What changed in Wisdom Financial Services, L.L.C.'s recent Form ADV filings?**
In the August 2026 filing data: Updated its list of owners and control persons (Schedule A).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Other

### Fees and minimums (Form ADV Part 2A brochure dated July 29, 2026)

- Up to $500,000: 0.8% a year
- $500,001 to $1,000,000: 0.46% a year
- $1,000,001 to $4,000,000: 0.36% a year
- Above $4,000,001: 0.21% a year

> The standard advisory fee is based on the market value of the account and is calculated as follows: Account Value Annual Advisory Fee $0 - $500,000 0.80% $500,001 - $1,000,000 0.46% $1,000,001 - $4,000,000 0.36% $4,000,001 and Above 0.21%

- Account minimum: None

> Individuals, pension plans, and profit-sharing plans. Wisdom currently does not have a minimum account size requirement.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Axos Clearing LLC
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $779,162,589
- Discretionary: $779,162,589
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 1,518 | $779,162,589 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses

### Firm details
- Registered since: 2018 (8 years)
- Employees: 14 total, 10 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AR, AZ, CA, CO, FL, GA, IA, IL, IN, MI, MN, MO, NH, TN, TX, WI
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the August 2026 filing
- Davenport, IA
- Galesburg, IL
- Moline, IL

### Websites listed on Form ADV (Item 1.I)
- wisdomfinancial.net
- Facebook @WisdomFinancial
- Instagram @wisdomfinanicalservicesllc

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $440,045,501 | 15 | February 25, 2021 |
| October 2022 | $508,692,514 | 15 | March 2, 2022 |
| October 2023 | $501,132,210 | 15 | January 24, 2023 |
| October 2024 | $578,239,236 | 16 | January 22, 2024 |
| October 2025 | $635,352,146 | 16 | June 11, 2025 |
| October 2026 | $779,162,589 | 14 | July 29, 2026 |

Regulatory assets under management: $440,045,501 in the October 2021 data and $779,162,589 in the October 2026 data, up 77%.
Total employees: 15 in October 2021 and 14 in October 2026.

## Changes in the filing (last 12 months)

### August 2026
- Updated its list of owners and control persons (Schedule A).

### March 2026
- Employees performing advisory functions went from 12 to 10.
- Regulatory assets under management went from $635,352,146 to $779,162,589 (+23%).
- Updated its list of owners and control persons (Schedule A).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Wisdom Financial Services, L.L.C. (CRD 127385): Form ADV filing data as of October 2026.