{
  "crd_number": 110394,
  "slug": "wisconsin-capital-management-llc-madison-wi-110394",
  "primary_business_name": "WISCONSIN CAPITAL MANAGEMENT, LLC",
  "legal_name": "WISCONSIN CAPITAL MANAGEMENT, LLC",
  "dbas": [],
  "city": "Madison",
  "state": "WI",
  "country": "United States",
  "cbsa_code": "31540",
  "metro": {
    "cbsa_code": "31540",
    "common_name": "Madison",
    "msa_name": "Madison, WI",
    "path": "/advisors/wi/madison"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "1997-01-29",
  "years_registered": 29,
  "period": "2026-10-01",
  "filing_date": "2026-08-28",
  "carried_forward": false,
  "raum_total": 293636953.0,
  "raum_discretionary": 293636953.0,
  "raum_non_discretionary": 0.0,
  "raum_band": "100m_500m",
  "raum_band_label": "$100 million to $500 million",
  "total_employees": 5,
  "advisory_employees": 2,
  "client_count_bucket": null,
  "clients_by_type": {
    "charitable": {
      "raum": 14906221.0,
      "count": 1
    },
    "individuals": {
      "raum": 8574432.0,
      "count": 39
    },
    "investment_companies": {
      "raum": 100911811.0,
      "count": 2
    },
    "high_net_worth_individuals": {
      "raum": 145480047.0,
      "count": 29
    },
    "corporations_other_businesses": {
      "raum": 23764442.0,
      "count": 3
    }
  },
  "compensation_types": [
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "portfolio_management_individuals",
    "portfolio_management_investment_companies"
  ],
  "wrap_fee_participant": true,
  "disclosure_yes_count": 2,
  "states_registered": [
    "FL",
    "IL",
    "NH",
    "WI"
  ],
  "websites": [
    "https://facebook.com/share/14puA9FMWU9?mibextid=wwXIfr",
    "https://instagram.com/wisconsincapitalmgmt",
    "https://linkedin.com/company/wisconsin-capital-management",
    "https://plumbfunds.com",
    "https://wiscap.com",
    "https://youtube.com/@wisconsincapitalmanagement"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/110394",
  "disclosure_items": [
    {
      "item": "11.E(2)",
      "question": "Has a self-regulatory organization or a commodities exchange ever found that the firm or an advisory affiliate was involved in a violation of its rules, other than a minor rule violation under a plan the SEC approved?"
    },
    {
      "item": "11.E(4)",
      "question": "Has a self-regulatory organization or a commodities exchange ever disciplined the firm or an advisory affiliate by expelling or suspending it from membership, barring or suspending it from association with other members, or otherwise restricting its activities?"
    }
  ],
  "city_as_filed": "MADISON",
  "url": "https://advisorcensus.com/firm/wisconsin-capital-management-llc-madison-wi-110394",
  "display_name": "Wisconsin Capital Management, LLC",
  "summary": "Wisconsin Capital Management, LLC is an SEC-registered investment advisory firm in Madison, WI, registered since 1997, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated August 28, 2026.",
  "citation": "AdvisorCensus. Wisconsin Capital Management, LLC (CRD 110394): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Portfolio management for investment companies (and business development companies)"
  ],
  "quick_answers": [
    {
      "q": "How is Wisconsin Capital Management, LLC compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Wisconsin Capital Management, LLC reports these compensation arrangements: a percentage of assets under its management."
    },
    {
      "q": "Where is Wisconsin Capital Management, LLC located?",
      "a": "Wisconsin Capital Management, LLC's principal office is in Madison, WI, according to its Form ADV."
    },
    {
      "q": "Is Wisconsin Capital Management, LLC registered with the SEC or a state?",
      "a": "Wisconsin Capital Management, LLC is an SEC-registered investment advisory firm, registered since 1997. Status as filed: Approved. CRD 110394."
    },
    {
      "q": "How much does Wisconsin Capital Management, LLC manage?",
      "a": "Wisconsin Capital Management, LLC reports $293,636,953 in regulatory assets under management in its Form ADV filing dated August 28, 2026 (100% discretionary)."
    },
    {
      "q": "How have Wisconsin Capital Management, LLC's assets and staff changed since 2021?",
      "a": "In the Form ADV data for Wisconsin Capital Management, LLC: Regulatory assets under management: $340,822,929 in the October 2021 data and $293,636,953 in the October 2026 data, down 14%. Total employees: 4 in October 2021 and 5 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Wisconsin Capital Management, LLC serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (39); high net worth individuals (29); corporations or other businesses not listed above (3)."
    },
    {
      "q": "Which custodians does Wisconsin Capital Management, LLC use?",
      "a": "Wisconsin Capital Management, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Wisconsin Capital Management, LLC report any disciplinary disclosures?",
      "a": "Reports 2 disclosure items on Form ADV Item 11: yes answers to 11.E(2) (self-regulatory organization's finding of a rule violation) and 11.E(4) (self-regulatory organization's expulsion, suspension, bar, or restriction). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/110394"
    },
    {
      "q": "Does Wisconsin Capital Management, LLC state an account minimum?",
      "a": "Its Form ADV Part 2A brochure dated August 28, 2026 says: \"Our minimum account size for new clients is $200,000.\""
    },
    {
      "q": "What changed in Wisconsin Capital Management, LLC's recent Form ADV filings?",
      "a": "In the September 2026 filing data: Regulatory assets under management went from $256,585,053 to $293,636,953 (+14%). Registered or notice-filed in FL."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 340822929.0,
      "total_employees": 4,
      "filing_date": "2021-08-27"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 213785045.0,
      "total_employees": 4,
      "filing_date": "2022-08-30"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 222062464.0,
      "total_employees": 4,
      "filing_date": "2023-08-29"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 265877858.0,
      "total_employees": 4,
      "filing_date": "2024-08-29"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 265877858.0,
      "total_employees": 4,
      "filing_date": "2024-08-29"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 293636953.0,
      "total_employees": 5,
      "filing_date": "2026-08-28"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-09-01",
      "period_label": "September 2026",
      "notes": [
        "Regulatory assets under management went from $256,585,053 to $293,636,953 (+14%).",
        "Registered or notice-filed in FL."
      ]
    },
    {
      "period": "2025-12-01",
      "period_label": "December 2025",
      "notes": [
        "Registered or notice-filed in IL."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated August 28, 2026",
    "provided_by_the_firm": false,
    "tiers": [],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": "$200,000",
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": null,
    "planning_fees": [],
    "figures": [
      {
        "label": "Account minimum",
        "statements": [
          "Account minimum: $200,000"
        ],
        "quotes": [
          "Our minimum account size for new clients is $200,000."
        ]
      }
    ],
    "values": {
      "tiers": [],
      "range_pct": null,
      "max_pct": null,
      "account_minimum": 200000.0,
      "minimum_annual_fee": null,
      "planning": []
    },
    "quotes": [
      "Our minimum account size for new clients is $200,000."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/wisconsin-capital-management-llc-madison-wi-110394.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 39,
      "fewer_than_5": false,
      "raum": 8574432.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 29,
      "fewer_than_5": false,
      "raum": 145480047.0
    },
    {
      "type": "investment_companies",
      "label": "Investment companies",
      "count": 2,
      "fewer_than_5": false,
      "raum": 100911811.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": 1,
      "fewer_than_5": false,
      "raum": 14906221.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 3,
      "fewer_than_5": false,
      "raum": 23764442.0
    }
  ],
  "disclosure_line": "Reports 2 disclosure items on Form ADV Item 11.",
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/110394",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}