# Winthrop Wealth

> Winthrop Wealth is an SEC-registered investment advisory firm in Boston, MA, registered since 2017, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated September 30, 2026.

- CRD: 288178
- Filed as: WINTHROP WEALTH
- Legal name: Winthrop Advisory Group, LLC
- Also doing business as: FINANCIAL PLANNING STRATEGIES, LLC, KEEL FINANCIAL PARTNERS, UNIFIED WEALTH MANAGEMENT, WINTHROP WEALTH MANAGEMENT
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Boston, MA
- Filing period: October 2026
- Form ADV filing dated: September 30, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/288178
- AdvisorCensus page: https://advisorcensus.com/firm/winthrop-wealth-boston-ma-288178

## Quick answers

**How is Winthrop Wealth compensated?**
On its Form ADV (Item 5.E, October 2026), Winthrop Wealth reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); other.

**Where is Winthrop Wealth located?**
Winthrop Wealth's principal office is in Boston, MA, according to its Form ADV; the October 2026 filing also lists 5 other offices (Schedule D, Section 1.F).

**Is Winthrop Wealth registered with the SEC or a state?**
Winthrop Wealth is an SEC-registered investment advisory firm, registered since 2017. Status as filed: Approved. CRD 288178.

**How much does Winthrop Wealth manage?**
Winthrop Wealth reports $3,101,361,784 in regulatory assets under management in its Form ADV filing dated September 30, 2026 (99% discretionary).

**How have Winthrop Wealth's assets and staff changed since 2021?**
In the Form ADV data for Winthrop Wealth: Regulatory assets under management: $1,556,527,293 in the October 2021 data and $3,101,361,784 in the October 2026 data, up 99%. Total employees: 21 in October 2021 and 40 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Winthrop Wealth serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (1,662); high net worth individuals (743); corporations or other businesses not listed above (37).

**Which custodians does Winthrop Wealth use?**
Winthrop Wealth's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists LPL Financial LLC as a custodian holding 10% or more of its separately managed account assets.

**Does Winthrop Wealth report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/288178

**Does Winthrop Wealth state an account minimum?**
Its Form ADV Part 2A brochure dated August 17, 2026 says: "WW does not currently have a minimum account requirement."

**What changed in Winthrop Wealth's recent Form ADV filings?**
In the September 2026 filing data: No longer lists an office in Natick, MA. Registered or notice-filed in DC, LA, MD.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)
- Other

### Fees and minimums (Form ADV Part 2A brochure dated August 17, 2026)

- Account minimum: None

> WW does not currently have a minimum account requirement.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- LPL Financial LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $3,101,361,784
- Discretionary: $3,074,493,065
- Non-discretionary: $26,868,719

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 1,662 | $439,950,510 |
| High net worth individuals | 743 | $2,494,122,088 |
| Banking or thrift institutions | Fewer than 5 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 20 | $51,488,726 |
| Charitable organizations | 19 | $23,881,813 |
| State or municipal government entities (including government pension plans) | Fewer than 5 | $0 |
| Other investment advisers | Fewer than 5 | $0 |
| Insurance companies | Fewer than 5 | $0 |
| Sovereign wealth funds and foreign official institutions | Fewer than 5 | $0 |
| Corporations or other businesses not listed above | 37 | $91,918,647 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2017 (9 years)
- Employees: 40 total, 27 performing advisory functions
- Wrap fee program participation: Yes
- States registered or notice-filed: AZ, CA, CO, CT, DC, FL, GA, ID, IL, LA, MA, MD, ME, MI, MN, MT, NC, NH, NJ, NY, OH, OR, PA, RI, SC, TN, TX, UT, VA, VT, WA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the October 2026 filing
- Bellevue, WA
- Scottsdale, AZ
- Wakefield, MA
- Westborough, MA
- Westport, CT

### Websites listed on Form ADV (Item 1.I)
- keelfinancial.com
- unifiedwealth.net
- winthropwealth.com
- Facebook @KeelFinancial
- Facebook @Winthropwealth
- Facebook @unifiedwealthmanagement
- Instagram @winthropwealth
- LinkedIn @keel-financial
- LinkedIn @unified-wealth-management
- LinkedIn @winthropwealth
- X @KeelFinancial
- X @unified_wealth
- X @winthropwealth
- YouTube @unifiedwealthmanagement3714
- YouTube @winthropwealth

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $1,556,527,293 | 21 | September 20, 2021 |
| October 2022 | $1,853,446,171 | 22 | March 4, 2022 |
| October 2023 | $1,830,701,867 | 31 | September 7, 2023 |
| October 2024 | $2,208,782,902 | 36 | July 1, 2024 |
| October 2025 | $2,600,886,145 | 36 | July 9, 2025 |
| October 2026 | $3,101,361,784 | 40 | September 30, 2026 |

Regulatory assets under management: $1,556,527,293 in the October 2021 data and $3,101,361,784 in the October 2026 data, up 99%.
Total employees: 21 in October 2021 and 40 in October 2026.

## Changes in the filing (last 12 months)

### September 2026
- No longer lists an office in Natick, MA.
- Registered or notice-filed in DC, LA, MD.

### July 2026
- Employees performing advisory functions went from 25 to 27.

### April 2026
- Employees performing advisory functions went from 24 to 25.
- Regulatory assets under management went from $2,600,886,145 to $3,101,361,784 (+19%).
- Added an office in Natick, MA.
- Registered or notice-filed in ID, MT.

### January 2026
- Changed its office addresses in Bellevue, WA.
- No longer lists an office in Bellingham, WA.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Winthrop Wealth (CRD 288178): Form ADV filing data as of October 2026.