{
  "crd_number": 288178,
  "slug": "winthrop-wealth-boston-ma-288178",
  "primary_business_name": "WINTHROP WEALTH",
  "legal_name": "WINTHROP ADVISORY GROUP, LLC",
  "dbas": [
    "FINANCIAL PLANNING STRATEGIES, LLC",
    "KEEL FINANCIAL PARTNERS",
    "UNIFIED WEALTH MANAGEMENT",
    "WINTHROP WEALTH MANAGEMENT"
  ],
  "city": "Boston",
  "state": "MA",
  "country": "United States",
  "cbsa_code": "14460",
  "metro": {
    "cbsa_code": "14460",
    "common_name": "Boston",
    "msa_name": "Boston-Cambridge-Newton, MA-NH",
    "path": "/advisors/ma/boston"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2017-04-28",
  "years_registered": 9,
  "period": "2026-10-01",
  "filing_date": "2026-09-30",
  "carried_forward": false,
  "raum_total": 3101361784.0,
  "raum_discretionary": 3074493065.0,
  "raum_non_discretionary": 26868719.0,
  "raum_band": "1b_5b",
  "raum_band_label": "$1 billion to $5 billion",
  "total_employees": 40,
  "advisory_employees": 27,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "charitable": {
      "raum": 23881813.0,
      "count": 19
    },
    "individuals": {
      "raum": 439950510.0,
      "count": 1662
    },
    "banking_thrift": {
      "raum": 0.0,
      "count": 0,
      "fewer_than_5": true
    },
    "state_municipal": {
      "raum": 0.0,
      "count": 0,
      "fewer_than_5": true
    },
    "insurance_companies": {
      "raum": 0.0,
      "count": 0,
      "fewer_than_5": true
    },
    "investment_companies": {
      "raum": 0.0,
      "count": 0
    },
    "pension_profit_sharing": {
      "raum": 51488726.0,
      "count": 20
    },
    "other_investment_advisers": {
      "raum": 0.0,
      "count": 0,
      "fewer_than_5": true
    },
    "high_net_worth_individuals": {
      "raum": 2494122088.0,
      "count": 743
    },
    "pooled_investment_vehicles": {
      "raum": 0.0,
      "count": 0
    },
    "corporations_other_businesses": {
      "raum": 91918647.0,
      "count": 37
    },
    "business_development_companies": {
      "raum": 0.0,
      "count": 0
    },
    "sovereign_wealth_foreign_official": {
      "raum": 0.0,
      "count": 0,
      "fewer_than_5": true
    }
  },
  "compensation_types": [
    "fixed",
    "hourly",
    "other",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "pension_consulting",
    "portfolio_management_businesses_institutional",
    "portfolio_management_individuals",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": true,
  "disclosure_yes_count": 0,
  "states_registered": [
    "AZ",
    "CA",
    "CO",
    "CT",
    "DC",
    "FL",
    "GA",
    "ID",
    "IL",
    "LA",
    "MA",
    "MD",
    "ME",
    "MI",
    "MN",
    "MT",
    "NC",
    "NH",
    "NJ",
    "NY",
    "OH",
    "OR",
    "PA",
    "RI",
    "SC",
    "TN",
    "TX",
    "UT",
    "VA",
    "VT",
    "WA"
  ],
  "websites": [
    "https://facebook.com/KeelFinancial",
    "https://facebook.com/Winthropwealth",
    "https://facebook.com/unifiedwealthmanagement",
    "https://instagram.com/winthropwealth",
    "https://keelfinancial.com",
    "https://linkedin.com/company/keel-financial",
    "https://linkedin.com/company/unified-wealth-management",
    "https://linkedin.com/company/winthropwealth",
    "https://unifiedwealth.net",
    "https://winthropwealth.com",
    "https://x.com/KeelFinancial",
    "https://x.com/unified_wealth",
    "https://x.com/winthropwealth",
    "https://youtube.com/@unifiedwealthmanagement3714",
    "https://youtube.com/@winthropwealth"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/288178",
  "city_as_filed": "BOSTON",
  "url": "https://advisorcensus.com/firm/winthrop-wealth-boston-ma-288178",
  "display_name": "Winthrop Wealth",
  "summary": "Winthrop Wealth is an SEC-registered investment advisory firm in Boston, MA, registered since 2017, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated September 30, 2026.",
  "citation": "AdvisorCensus. Winthrop Wealth (CRD 288178): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Fixed fees (other than subscription fees)",
    "Other"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Portfolio management for businesses (other than small businesses) or institutional clients",
    "Pension consulting services",
    "Selection of other advisers (including private fund managers)"
  ],
  "quick_answers": [
    {
      "q": "How is Winthrop Wealth compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Winthrop Wealth reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); other."
    },
    {
      "q": "Where is Winthrop Wealth located?",
      "a": "Winthrop Wealth's principal office is in Boston, MA, according to its Form ADV; the October 2026 filing also lists 5 other offices (Schedule D, Section 1.F)."
    },
    {
      "q": "Is Winthrop Wealth registered with the SEC or a state?",
      "a": "Winthrop Wealth is an SEC-registered investment advisory firm, registered since 2017. Status as filed: Approved. CRD 288178."
    },
    {
      "q": "How much does Winthrop Wealth manage?",
      "a": "Winthrop Wealth reports $3,101,361,784 in regulatory assets under management in its Form ADV filing dated September 30, 2026 (99% discretionary)."
    },
    {
      "q": "How have Winthrop Wealth's assets and staff changed since 2021?",
      "a": "In the Form ADV data for Winthrop Wealth: Regulatory assets under management: $1,556,527,293 in the October 2021 data and $3,101,361,784 in the October 2026 data, up 99%. Total employees: 21 in October 2021 and 40 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Winthrop Wealth serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (1,662); high net worth individuals (743); corporations or other businesses not listed above (37)."
    },
    {
      "q": "Which custodians does Winthrop Wealth use?",
      "a": "Winthrop Wealth's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists LPL Financial LLC as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Winthrop Wealth report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/288178"
    },
    {
      "q": "Does Winthrop Wealth state an account minimum?",
      "a": "Its Form ADV Part 2A brochure dated August 17, 2026 says: \"WW does not currently have a minimum account requirement.\""
    },
    {
      "q": "What changed in Winthrop Wealth's recent Form ADV filings?",
      "a": "In the September 2026 filing data: No longer lists an office in Natick, MA. Registered or notice-filed in DC, LA, MD."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 1556527293.0,
      "total_employees": 21,
      "filing_date": "2021-09-20"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 1853446171.0,
      "total_employees": 22,
      "filing_date": "2022-03-04"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 1830701867.0,
      "total_employees": 31,
      "filing_date": "2023-09-07"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 2208782902.0,
      "total_employees": 36,
      "filing_date": "2024-07-01"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 2600886145.0,
      "total_employees": 36,
      "filing_date": "2025-07-09"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 3101361784.0,
      "total_employees": 40,
      "filing_date": "2026-09-30"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-09-01",
      "period_label": "September 2026",
      "notes": [
        "No longer lists an office in Natick, MA.",
        "Registered or notice-filed in DC, LA, MD."
      ]
    },
    {
      "period": "2026-07-01",
      "period_label": "July 2026",
      "notes": [
        "Employees performing advisory functions went from 25 to 27."
      ]
    },
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Employees performing advisory functions went from 24 to 25.",
        "Regulatory assets under management went from $2,600,886,145 to $3,101,361,784 (+19%).",
        "Added an office in Natick, MA.",
        "Registered or notice-filed in ID, MT."
      ]
    },
    {
      "period": "2026-01-01",
      "period_label": "January 2026",
      "notes": [
        "Changed its office addresses in Bellevue, WA.",
        "No longer lists an office in Bellingham, WA."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated August 17, 2026",
    "provided_by_the_firm": false,
    "tiers": [],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": "None",
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": null,
    "planning_fees": [],
    "figures": [
      {
        "label": "Account minimum",
        "statements": [
          "Account minimum: None"
        ],
        "quotes": [
          "WW does not currently have a minimum account requirement."
        ]
      }
    ],
    "values": {
      "tiers": [],
      "range_pct": null,
      "max_pct": null,
      "account_minimum": 0.0,
      "minimum_annual_fee": null,
      "planning": []
    },
    "quotes": [
      "WW does not currently have a minimum account requirement."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "LPL Financial LLC",
      "name_as_filed": "LPL FINANCIAL LLC",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/winthrop-wealth-boston-ma-288178.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 1662,
      "fewer_than_5": false,
      "raum": 439950510.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 743,
      "fewer_than_5": false,
      "raum": 2494122088.0
    },
    {
      "type": "banking_thrift",
      "label": "Banking or thrift institutions",
      "count": 0,
      "fewer_than_5": true,
      "raum": 0.0
    },
    {
      "type": "investment_companies",
      "label": "Investment companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "business_development_companies",
      "label": "Business development companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "pooled_investment_vehicles",
      "label": "Pooled investment vehicles (other than investment companies and business development companies)",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": 20,
      "fewer_than_5": false,
      "raum": 51488726.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": 19,
      "fewer_than_5": false,
      "raum": 23881813.0
    },
    {
      "type": "state_municipal",
      "label": "State or municipal government entities (including government pension plans)",
      "count": 0,
      "fewer_than_5": true,
      "raum": 0.0
    },
    {
      "type": "other_investment_advisers",
      "label": "Other investment advisers",
      "count": 0,
      "fewer_than_5": true,
      "raum": 0.0
    },
    {
      "type": "insurance_companies",
      "label": "Insurance companies",
      "count": 0,
      "fewer_than_5": true,
      "raum": 0.0
    },
    {
      "type": "sovereign_wealth_foreign_official",
      "label": "Sovereign wealth funds and foreign official institutions",
      "count": 0,
      "fewer_than_5": true,
      "raum": 0.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 37,
      "fewer_than_5": false,
      "raum": 91918647.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/288178",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}