# Windward Capital Management Co

> Windward Capital Management Co is an SEC-registered investment advisory firm in Los Angeles, CA, registered since 1995, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated June 10, 2026.

- CRD: 106908
- Filed as: WINDWARD CAPITAL MANAGEMENT CO
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Los Angeles, CA
- Filing period: October 2026
- Form ADV filing dated: June 10, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/106908
- AdvisorCensus page: https://advisorcensus.com/firm/windward-capital-management-co-los-angeles-ca-106908

## Quick answers

**How is Windward Capital Management Co compensated?**
On its Form ADV (Item 5.E, October 2026), Windward Capital Management Co reports these compensation arrangements: a percentage of assets under its management. The amounts are in Item 5 of its Form ADV Part 2A brochure.

**Where is Windward Capital Management Co located?**
Windward Capital Management Co's principal office is in Los Angeles, CA, according to its Form ADV.

**Is Windward Capital Management Co registered with the SEC or a state?**
Windward Capital Management Co is an SEC-registered investment advisory firm, registered since 1995. Status as filed: Approved. CRD 106908.

**How much does Windward Capital Management Co manage?**
Windward Capital Management Co reports $1,860,949,041 in regulatory assets under management in its Form ADV filing dated June 10, 2026 (69% discretionary).

**How have Windward Capital Management Co's assets and staff changed since 2021?**
In the Form ADV data for Windward Capital Management Co: Regulatory assets under management: $996,764,385 in the October 2021 data and $1,860,949,041 in the October 2026 data, up 87%. Total employees: 12 in October 2021 and 7 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Windward Capital Management Co serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (74); individuals (other than high net worth individuals) (53); pension and profit sharing plans (but not the plan participants or government pension plans) (35).

**Which custodians does Windward Capital Management Co use?**
Windward Capital Management Co's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and National Financial Services LLC as custodians holding 10% or more of its separately managed account assets.

**Does Windward Capital Management Co report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/106908

**What changed in Windward Capital Management Co's recent Form ADV filings?**
In the July 2026 filing data: Updated its list of owners and control persons (Schedule A).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.
- National Financial Services LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $1,860,949,041
- Discretionary: $1,278,060,238
- Non-discretionary: $582,888,803

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 53 | $24,643,205 |
| High net worth individuals | 74 | $1,180,839,015 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 35 | $641,814,533 |
| Charitable organizations | 4 | $9,341,507 |
| Corporations or other businesses not listed above | 3 | $4,310,781 |

### Advisory services (Item 5.G)
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services
- Selection of other advisers (including private fund managers)
- Other

### Firm details
- Registered since: 1995 (30 years)
- Employees: 7 total, 3 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AZ, CA, TX, WA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- [windwardcapital.com](https://windwardcapital.com)

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $996,764,385 | 12 | February 3, 2021 |
| October 2022 | $1,211,688,254 | 12 | January 31, 2022 |
| October 2023 | $939,982,626 | 12 | April 28, 2023 |
| October 2024 | $1,184,914,609 | 9 | July 19, 2024 |
| October 2025 | $1,326,123,739 | 8 | March 25, 2025 |
| October 2026 | $1,860,949,041 | 7 | June 10, 2026 |

Regulatory assets under management: $996,764,385 in the October 2021 data and $1,860,949,041 in the October 2026 data, up 87%.
Total employees: 12 in October 2021 and 7 in October 2026.

## Changes in the filing (last 12 months)

### July 2026
- Updated its list of owners and control persons (Schedule A).

### April 2026
- Regulatory assets under management went from $1,326,123,739 to $1,860,949,041 (+40%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Windward Capital Management Co (CRD 106908): Form ADV filing data as of October 2026.