# Willow Grove Advisors, LLC

> Willow Grove Advisors, LLC is an SEC-registered investment advisory firm in Berkeley, CA, registered since 2019, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 13, 2026.

- CRD: 151993
- Filed as: WILLOW GROVE ADVISORS, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Berkeley, CA
- Filing period: October 2026
- Form ADV filing dated: March 13, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/151993
- AdvisorCensus page: https://advisorcensus.com/firm/willow-grove-advisors-llc-berkeley-ca-151993

## Quick answers

**How is Willow Grove Advisors, LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Willow Grove Advisors, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges.

**Where is Willow Grove Advisors, LLC located?**
Willow Grove Advisors, LLC's principal office is in Berkeley, CA, according to its Form ADV.

**Is Willow Grove Advisors, LLC registered with the SEC or a state?**
Willow Grove Advisors, LLC is an SEC-registered investment advisory firm, registered since 2019. Status as filed: Approved. CRD 151993.

**How much does Willow Grove Advisors, LLC manage?**
Willow Grove Advisors, LLC reports $369,783,619 in regulatory assets under management in its Form ADV filing dated March 13, 2026 (93% discretionary).

**How have Willow Grove Advisors, LLC's assets and staff changed since 2021?**
In the Form ADV data for Willow Grove Advisors, LLC: Regulatory assets under management: $138,462,913 in the October 2021 data and $369,783,619 in the October 2026 data, up 167%. Total employees: 3 in October 2021 and 7 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Willow Grove Advisors, LLC serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (100); high net worth individuals (94).

**Which custodians does Willow Grove Advisors, LLC use?**
Willow Grove Advisors, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and National Financial Services LLC as custodians holding 10% or more of its separately managed account assets.

**Does Willow Grove Advisors, LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/151993

**What changed in Willow Grove Advisors, LLC's recent Form ADV filings?**
In the April 2026 filing data: Regulatory assets under management went from $300,051,371 to $369,783,619 (+23%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.
- National Financial Services LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $369,783,619
- Discretionary: $344,908,468
- Non-discretionary: $24,875,151

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 100 | $42,551,857 |
| High net worth individuals | 94 | $327,231,762 |
| Banking or thrift institutions | Not reported | $0 |
| Business development companies | Not reported | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | Not reported | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | Not reported | $0 |
| Charitable organizations | Not reported | $0 |
| State or municipal government entities (including government pension plans) | Not reported | $0 |
| Other investment advisers | Not reported | $0 |
| Insurance companies | Not reported | $0 |
| Sovereign wealth funds and foreign official institutions | Not reported | $0 |
| Corporations or other businesses not listed above | Not reported | $0 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2019 (7 years)
- Employees: 7 total, 5 performing advisory functions
- Wrap fee program participation: Yes
- States registered or notice-filed: CA, CT, LA, MA, NE, NY, OR, TX, WA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- willowgroveadvisors.com
- LinkedIn @560207
- LinkedIn @KELEYPETERSEN
- LinkedIn @claudcampbell

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $138,462,913 | 3 | March 30, 2021 |
| October 2022 | $185,108,095 | 4 | July 5, 2022 |
| October 2023 | $200,889,140 | 5 | March 30, 2023 |
| October 2024 | $227,493,853 | 5 | March 28, 2024 |
| October 2025 | $300,051,371 | 5 | June 2, 2025 |
| October 2026 | $369,783,619 | 7 | March 13, 2026 |

Regulatory assets under management: $138,462,913 in the October 2021 data and $369,783,619 in the October 2026 data, up 167%.
Total employees: 3 in October 2021 and 7 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Regulatory assets under management went from $300,051,371 to $369,783,619 (+23%).

### December 2025
- Registered or notice-filed in CT, LA, NE, NY, OR, TX.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Willow Grove Advisors, LLC (CRD 151993): Form ADV filing data as of October 2026.