# Willow Creek Wealth Management, Inc.

> Willow Creek Wealth Management, Inc. is an SEC-registered investment advisory firm in Sebastopol, CA, registered since 1999, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated April 24, 2026.

- CRD: 109240
- Filed as: WILLOW CREEK WEALTH MANAGEMENT, INC.
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Sebastopol, CA
- Filing period: October 2026
- Form ADV filing dated: April 24, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/109240
- AdvisorCensus page: https://advisorcensus.com/firm/willow-creek-wealth-management-inc-sebastopol-ca-109240

## Quick answers

**How is Willow Creek Wealth Management, Inc. compensated?**
On its Form ADV (Item 5.E, October 2026), Willow Creek Wealth Management, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**Where is Willow Creek Wealth Management, Inc. located?**
Willow Creek Wealth Management, Inc.'s principal office is in Sebastopol, CA, according to its Form ADV.

**Is Willow Creek Wealth Management, Inc. registered with the SEC or a state?**
Willow Creek Wealth Management, Inc. is an SEC-registered investment advisory firm, registered since 1999. Status as filed: Approved. CRD 109240.

**How much does Willow Creek Wealth Management, Inc. manage?**
Willow Creek Wealth Management, Inc. reports $2,302,546,240 in regulatory assets under management in its Form ADV filing dated April 24, 2026 (94% discretionary).

**How have Willow Creek Wealth Management, Inc.'s assets and staff changed since 2021?**
In the Form ADV data for Willow Creek Wealth Management, Inc.: Regulatory assets under management: $1,381,238,507 in the October 2021 data and $2,302,546,240 in the October 2026 data, up 67%. Total employees: 15 in October 2021 and 23 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Willow Creek Wealth Management, Inc. serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (561); individuals (other than high net worth individuals) (468); charitable organizations (33).

**Which custodians does Willow Creek Wealth Management, Inc. use?**
Willow Creek Wealth Management, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Pershing Advisor Solutions LLC as custodians holding 10% or more of its separately managed account assets.

**Does Willow Creek Wealth Management, Inc. report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/109240

**What changed in Willow Creek Wealth Management, Inc.'s recent Form ADV filings?**
In the April 2026 filing data: Employees performing advisory functions went from 14 to 15. Regulatory assets under management went from $1,945,693,378 to $2,302,546,240 (+18%). Registered or notice-filed in AZ, ME.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.
- Pershing Advisor Solutions LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $2,302,546,240
- Discretionary: $2,168,007,644
- Non-discretionary: $134,538,596

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 468 | $226,718,030 |
| High net worth individuals | 561 | $1,920,773,154 |
| Banking or thrift institutions | Not reported | $0 |
| Investment companies | Not reported | $0 |
| Business development companies | Not reported | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | Not reported | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 2 | $109,206,018 |
| Charitable organizations | 33 | $32,482,508 |
| State or municipal government entities (including government pension plans) | Not reported | $0 |
| Other investment advisers | Not reported | $0 |
| Insurance companies | Not reported | $0 |
| Sovereign wealth funds and foreign official institutions | Not reported | $0 |
| Corporations or other businesses not listed above | 4 | $13,366,530 |
| Other | Not reported | $0 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Educational seminars/workshops

### Firm details
- Registered since: 1999 (27 years)
- Employees: 23 total, 15 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AZ, CA, CO, ME, NC, NH, NM, NV, NY, OR, TX, WA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- willowcreekwealth.com
- Facebook @WILLOWCREEKWEALTH
- Instagram @WCWEALTH
- LinkedIn @willowcreekwealth
- X @WCWEALTH
- YouTube @UCpG07CWIqlahJRu5I_Zg9xw

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $1,381,238,507 | 15 | April 5, 2021 |
| October 2022 | $1,659,459,129 | 15 | March 31, 2022 |
| October 2023 | $1,515,484,679 | 19 | March 24, 2023 |
| October 2024 | $1,712,681,987 | 20 | March 25, 2024 |
| October 2025 | $1,945,693,378 | 21 | March 3, 2025 |
| October 2026 | $2,302,546,240 | 23 | April 24, 2026 |

Regulatory assets under management: $1,381,238,507 in the October 2021 data and $2,302,546,240 in the October 2026 data, up 67%.
Total employees: 15 in October 2021 and 23 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Employees performing advisory functions went from 14 to 15.
- Regulatory assets under management went from $1,945,693,378 to $2,302,546,240 (+18%).
- Registered or notice-filed in AZ, ME.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Willow Creek Wealth Management, Inc. (CRD 109240): Form ADV filing data as of October 2026.