# Willner & Heller LLC

> Willner & Heller LLC is an SEC-registered investment advisory firm in Encino, CA, registered since 2018, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated June 10, 2026.

- CRD: 135406
- Filed as: WILLNER & HELLER LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Encino, CA
- Filing period: October 2026
- Form ADV filing dated: June 10, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/135406
- AdvisorCensus page: https://advisorcensus.com/firm/willner-and-heller-llc-encino-ca-135406

## Quick answers

**How is Willner & Heller LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Willner & Heller LLC reports these compensation arrangements: a percentage of assets under its management.

**Where is Willner & Heller LLC located?**
Willner & Heller LLC's principal office is in Encino, CA, according to its Form ADV.

**Is Willner & Heller LLC registered with the SEC or a state?**
Willner & Heller LLC is an SEC-registered investment advisory firm, registered since 2018. Status as filed: Approved. CRD 135406.

**How much does Willner & Heller LLC manage?**
Willner & Heller LLC reports $193,073,919 in regulatory assets under management in its Form ADV filing dated June 10, 2026 (100% discretionary).

**How have Willner & Heller LLC's assets and staff changed since 2021?**
In the Form ADV data for Willner & Heller LLC: Regulatory assets under management: $109,000,000 in the October 2021 data and $193,073,919 in the October 2026 data, up 77%. Total employees: 2 in October 2021 and 3 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Willner & Heller LLC serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (124); high net worth individuals (46); pension and profit sharing plans (but not the plan participants or government pension plans) (3).

**Which custodians does Willner & Heller LLC use?**
Willner & Heller LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Willner & Heller LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/135406

**What changed in Willner & Heller LLC's recent Form ADV filings?**
In the March 2026 filing data: Regulatory assets under management went from $163,962,199 to $193,073,919 (+18%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $193,073,919
- Discretionary: $193,073,919
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 124 | $33,661,295 |
| High net worth individuals | 46 | $153,893,103 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 3 | $1,586,319 |
| Charitable organizations | 2 | $3,886,399 |
| Corporations or other businesses not listed above | 3 | $46,803 |

### Advisory services (Item 5.G)
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services

### Firm details
- Registered since: 2018 (8 years)
- Employees: 3 total, 3 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CA, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- willnerheller.com
- LinkedIn @willner-heller-llc
- LinkedIn @ken-willner-5b55135a
- LinkedIn @matt-heller-registeredfinancialadvisor

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $109,000,000 | 2 | February 11, 2021 |
| October 2022 | $130,000,000 | 2 | March 18, 2022 |
| October 2023 | $118,727,474 | 2 | September 13, 2023 |
| October 2024 | $136,862,876 | 3 | August 13, 2024 |
| October 2025 | $163,962,199 | 3 | February 5, 2025 |
| October 2026 | $193,073,919 | 3 | June 10, 2026 |

Regulatory assets under management: $109,000,000 in the October 2021 data and $193,073,919 in the October 2026 data, up 77%.
Total employees: 2 in October 2021 and 3 in October 2026.

## Changes in the filing (last 12 months)

### March 2026
- Regulatory assets under management went from $163,962,199 to $193,073,919 (+18%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Willner & Heller LLC (CRD 135406): Form ADV filing data as of October 2026.