# Williams Financial Group

> Williams Financial Group is an SEC-registered investment advisory firm in Mobile, AL, registered since 2020, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 17, 2026.

- CRD: 310008
- Filed as: WILLIAMS FINANCIAL GROUP
- Legal name: WFG Capital Advisors, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Mobile, AL
- Filing period: October 2026
- Form ADV filing dated: March 17, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/310008
- AdvisorCensus page: https://advisorcensus.com/firm/williams-financial-group-mobile-al-310008

## Quick answers

**How is Williams Financial Group compensated?**
On its Form ADV (Item 5.E, October 2026), Williams Financial Group reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**How much does Williams Financial Group charge?**
Its Form ADV Part 2A brochure dated March 17, 2026 states: Hourly rate: $150 to $350 an hour (financial planning and/or consulting services). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Williams Financial Group located?**
Williams Financial Group's principal office is in Mobile, AL, according to its Form ADV; the April 2026 filing also lists 1 other office (Schedule D, Section 1.F).

**Is Williams Financial Group registered with the SEC or a state?**
Williams Financial Group is an SEC-registered investment advisory firm, registered since 2020. Status as filed: Approved. CRD 310008.

**How much does Williams Financial Group manage?**
Williams Financial Group reports $354,763,277 in regulatory assets under management in its Form ADV filing dated March 17, 2026 (100% discretionary).

**How have Williams Financial Group's assets and staff changed since 2021?**
In the Form ADV data for Williams Financial Group: Regulatory assets under management: $196,285,986 in the October 2021 data and $354,763,277 in the October 2026 data, up 81%. Total employees: 5 in October 2021 and 5 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Williams Financial Group serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (422); high net worth individuals (163); pension and profit sharing plans (but not the plan participants or government pension plans) (69).

**Which custodians does Williams Financial Group use?**
Williams Financial Group's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Williams Financial Group report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/310008

**Does Williams Financial Group state an account minimum?**
Its Form ADV Part 2A brochure dated March 17, 2026 says: "WFG serves individuals, small businesses, trusts, and estates. The minimum portfolio size is $250,000 under certain circumstances and in its sole discretion, WFG may negotiate such minimum."

**What changed in Williams Financial Group's recent Form ADV filings?**
In the April 2026 filing data: Employees performing advisory functions went from 3 to 2. Regulatory assets under management went from $292,650,324 to $354,763,277 (+21%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated March 17, 2026)

- Account minimum: $250,000 (the brochure says it may be waived or negotiated)

> WFG serves individuals, small businesses, trusts, and estates. The minimum portfolio size is $250,000 under certain circumstances and in its sole discretion, WFG may negotiate such minimum.

- Minimum annual fee: $3,000

> The minimum fee is $3,000/yr per household.

- Hourly rate: $150 to $350 an hour (financial planning and/or consulting services)

> Hourly fees range from $150-$350 per hour, and fixed fee services range from $1,500 to $50,000.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $354,763,277
- Discretionary: $354,763,277
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 422 | $209,645,049 |
| High net worth individuals | 163 | $133,701,704 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 69 | $11,266,313 |
| Charitable organizations | 2 | $140,679 |
| Corporations or other businesses not listed above | 2 | $9,532 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2020 (6 years)
- Employees: 5 total, 2 performing advisory functions
- Wrap fee program participation: Yes
- States registered or notice-filed: AL, FL, GA, LA, MI, MS, NC, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the April 2026 filing
- Jackson, AL

### Websites listed on Form ADV (Item 1.I)
- wfgplanning.com
- Facebook @wfgplanning
- LinkedIn @wfgplanning

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $196,285,986 | 5 | April 6, 2021 |
| October 2022 | $255,129,369 | 5 | February 10, 2022 |
| October 2023 | $252,212,040 | 5 | March 27, 2023 |
| October 2024 | $277,766,543 | 5 | March 27, 2024 |
| October 2025 | $292,650,324 | 5 | March 7, 2025 |
| October 2026 | $354,763,277 | 5 | March 17, 2026 |

Regulatory assets under management: $196,285,986 in the October 2021 data and $354,763,277 in the October 2026 data, up 81%.
Total employees: 5 in October 2021 and 5 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Employees performing advisory functions went from 3 to 2.
- Regulatory assets under management went from $292,650,324 to $354,763,277 (+21%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Williams Financial Group (CRD 310008): Form ADV filing data as of October 2026.