# White Pine Investment Co > White Pine Investment Co is an SEC-registered investment advisory firm in Livonia, MI, registered since 1997, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated March 26, 2026. - CRD: 111556 - Filed as: WHITE PINE INVESTMENT CO - Legal name: White Pine Investment Company - Registration: SEC-registered investment adviser (status as filed: Approved) - Location: Livonia, MI - Filing period: October 2026 - Form ADV filing dated: March 26, 2026 - SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/111556 - AdvisorCensus page: https://advisorcensus.com/firm/white-pine-investment-co-livonia-mi-111556 ## Quick answers **How is White Pine Investment Co compensated?** On its Form ADV (Item 5.E, October 2026), White Pine Investment Co reports these compensation arrangements: a percentage of assets under its management. **How much does White Pine Investment Co charge?** Its Form ADV Part 2A brochure dated March 26, 2026 states: Up to $500,000: 1.1% a year; $500,001 to $1,000,000: 0.9% a year; $1,000,001 to $2,000,000: 0.7% a year; $2,000,001 to $4,000,000: 0.6% a year; $4,000,001 to $8,000,000: 0.45% a year; $8,000,001 to $12,000,000: 0.3% a year; Above $12,000,001: 0.15% a year. Fees can differ by service and may be negotiable; the brochure is the complete statement. **Where is White Pine Investment Co located?** White Pine Investment Co's principal office is in Livonia, MI, according to its Form ADV. **Is White Pine Investment Co registered with the SEC or a state?** White Pine Investment Co is an SEC-registered investment advisory firm, registered since 1997. Status as filed: Approved. CRD 111556. **How much does White Pine Investment Co manage?** White Pine Investment Co reports $532,280,488 in regulatory assets under management in its Form ADV filing dated March 26, 2026 (97% discretionary). **How have White Pine Investment Co's assets and staff changed since 2021?** In the Form ADV data for White Pine Investment Co: Regulatory assets under management: $341,605,326 in the October 2021 data and $532,280,488 in the October 2026 data, up 56%. Total employees: 6 in October 2021 and 7 in October 2026. Assets under management move with markets as well as with clients coming and going. **What types of clients does White Pine Investment Co serve?** By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (219); high net worth individuals (107); charitable organizations (29). **Which custodians does White Pine Investment Co use?** White Pine Investment Co's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets. **Does White Pine Investment Co report any disciplinary disclosures?** Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/111556 **Does White Pine Investment Co state an account minimum?** Its Form ADV Part 2A brochure dated March 26, 2026 says: "The minimum account size is $500,000 of assets under management. WPIC has the discretion to waive the account minimum." **What changed in White Pine Investment Co's recent Form ADV filings?** In the April 2026 filing data: Employees performing advisory functions went from 4 to 3. Regulatory assets under management went from $465,784,043 to $532,280,488 (+14%). ## From the Form ADV filing ### Compensation (Item 5.E) - A percentage of assets under your management ### Fees and minimums (Form ADV Part 2A brochure dated March 26, 2026) - Up to $500,000: 1.1% a year - $500,001 to $1,000,000: 0.9% a year - $1,000,001 to $2,000,000: 0.7% a year - $2,000,001 to $4,000,000: 0.6% a year - $4,000,001 to $8,000,000: 0.45% a year - $8,000,001 to $12,000,000: 0.3% a year - Above $12,000,001: 0.15% a year > WPIC's standard fee is based on the following schedule: > 0 - $500,000 1.10% > $500, 001 - $1,000,000 0.90% > $1,000,001 - $2,000,000 0.70% > $2,000,001 - $4,000,000 0.60% > $4,000,001 - $8,000,000 0.45% > $8,000,001 - $12,000,000 0.30% > $12,000,001 and over 0.15% - Account minimum: $500,000 (the brochure says it may be waived or negotiated) > The minimum account size is $500,000 of assets under management. WPIC has the discretion to waive the account minimum. As stated in the firm's brochure. Fees can differ by service and may be negotiable. ### Custodians (Schedule D, Section 5.K(3)) - Charles Schwab & Co., Inc. Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian. ### Regulatory assets under management (Item 5.F) - Total: $532,280,488 - Discretionary: $518,403,585 - Non-discretionary: $13,876,903 ### Clients (Item 5.D) | Client type | Clients | Assets | | --- | --- | --- | | Individuals (other than high net worth individuals) | 219 | $70,071,428 | | High net worth individuals | 107 | $448,332,157 | | Banking or thrift institutions | 0 | $0 | | Investment companies | 0 | $0 | | Business development companies | 0 | $0 | | Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 | | Pension and profit sharing plans (but not the plan participants or government pension plans) | 0 | $0 | | Charitable organizations | 29 | $13,876,903 | | State or municipal government entities (including government pension plans) | 0 | $0 | | Other investment advisers | 0 | $0 | | Insurance companies | 0 | $0 | | Sovereign wealth funds and foreign official institutions | 0 | $0 | | Corporations or other businesses not listed above | 0 | $0 | | Other | 0 | $0 | ### Advisory services (Item 5.G) - Financial planning services - Portfolio management for individuals and/or small businesses - Selection of other advisers (including private fund managers) - Publication of periodicals or newsletters - Educational seminars/workshops ### Firm details - Registered since: 1997 (28 years) - Employees: 7 total, 3 performing advisory functions - Wrap fee program participation: No - States registered or notice-filed: FL, IL, IN, MI, NC, NH, OH, TX - Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11. ### Websites listed on Form ADV (Item 1.I) - [wpinv.com](https://wpinv.com) - Facebook @InvestWhitePine - LinkedIn @white-pine-investment-co- - X @InvestWhitePine ## Assets and staff over time | Data period | Regulatory assets under management | Employees | Filing dated | | --- | --- | --- | --- | | October 2021 | $341,605,326 | 6 | March 11, 2021 | | October 2022 | $399,986,095 | 3 | March 4, 2022 | | October 2023 | $347,445,967 | 6 | March 21, 2023 | | October 2024 | $405,191,926 | 6 | May 2, 2024 | | October 2025 | $465,784,043 | 7 | March 14, 2025 | | October 2026 | $532,280,488 | 7 | March 26, 2026 | Regulatory assets under management: $341,605,326 in the October 2021 data and $532,280,488 in the October 2026 data, up 56%. Total employees: 6 in October 2021 and 7 in October 2026. ## Changes in the filing (last 12 months) ### April 2026 - Employees performing advisory functions went from 4 to 3. - Regulatory assets under management went from $465,784,043 to $532,280,488 (+14%). ## Source Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. White Pine Investment Co (CRD 111556): Form ADV filing data as of October 2026.