# Whitcomb & Hess, Inc.

> Whitcomb & Hess, Inc. is an SEC-registered investment advisory firm in Ashland, OH, registered since 2013, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated February 25, 2026.

- CRD: 121064
- Filed as: WHITCOMB & HESS, INC.
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Ashland, OH
- Filing period: October 2026
- Form ADV filing dated: February 25, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/121064
- AdvisorCensus page: https://advisorcensus.com/firm/whitcomb-and-hess-inc-ashland-oh-121064

## Quick answers

**How is Whitcomb & Hess, Inc. compensated?**
On its Form ADV (Item 5.E, October 2026), Whitcomb & Hess, Inc. reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees). The amounts are in Item 5 of its Form ADV Part 2A brochure.

**Where is Whitcomb & Hess, Inc. located?**
Whitcomb & Hess, Inc.'s principal office is in Ashland, OH, according to its Form ADV.

**Is Whitcomb & Hess, Inc. registered with the SEC or a state?**
Whitcomb & Hess, Inc. is an SEC-registered investment advisory firm, registered since 2013. Status as filed: Approved. CRD 121064.

**How much does Whitcomb & Hess, Inc. manage?**
Whitcomb & Hess, Inc. reports $490,699,890 in regulatory assets under management in its Form ADV filing dated February 25, 2026 (88% discretionary).

**How have Whitcomb & Hess, Inc.'s assets and staff changed since 2021?**
In the Form ADV data for Whitcomb & Hess, Inc.: Regulatory assets under management: $226,562,432 in the October 2021 data and $490,699,890 in the October 2026 data, up 117%. Total employees: 25 in October 2021 and 31 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Whitcomb & Hess, Inc. serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (1,231); high net worth individuals (106); pension and profit sharing plans (but not the plan participants or government pension plans) (14).

**Which custodians does Whitcomb & Hess, Inc. use?**
Whitcomb & Hess, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Whitcomb & Hess, Inc. report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/121064

**What changed in Whitcomb & Hess, Inc.'s recent Form ADV filings?**
In the March 2026 filing data: Employees performing advisory functions went from 7 to 8. Regulatory assets under management went from $381,431,000 to $490,699,890 (+29%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $490,699,890
- Discretionary: $433,488,072
- Non-discretionary: $57,211,818

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 1,231 | $196,299,461 |
| High net worth individuals | 106 | $249,136,398 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 14 | $35,751,092 |
| Charitable organizations | 12 | $8,242,479 |
| Corporations or other businesses not listed above | 5 | $1,270,460 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services
- Publication of periodicals or newsletters
- Educational seminars/workshops

### Firm details
- Registered since: 2013 (12 years)
- Employees: 31 total, 8 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CA, FL, IN, NC, OH, PA, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- whitcomb.com
- Facebook @WH.PLANGROWTHRIVE
- Instagram @WHITCOMB.HESS
- LinkedIn @whitcomb-hess

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $226,562,432 | 25 | July 1, 2021 |
| October 2022 | $282,691,192 | 27 | March 4, 2022 |
| October 2023 | $297,009,633 | 29 | March 14, 2023 |
| October 2024 | $343,810,206 | 28 | February 29, 2024 |
| October 2025 | $381,431,000 | 27 | May 1, 2025 |
| October 2026 | $490,699,890 | 31 | February 25, 2026 |

Regulatory assets under management: $226,562,432 in the October 2021 data and $490,699,890 in the October 2026 data, up 117%.
Total employees: 25 in October 2021 and 31 in October 2026.

## Changes in the filing (last 12 months)

### March 2026
- Employees performing advisory functions went from 7 to 8.
- Regulatory assets under management went from $381,431,000 to $490,699,890 (+29%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Whitcomb & Hess, Inc. (CRD 121064): Form ADV filing data as of October 2026.