# Whichard Roach Financial

> Whichard Roach Financial is a state-registered investment advisory firm in Greensboro, NC, registered since 2025, reporting $25 million to $100 million in regulatory assets under management in its Form ADV filing dated April 8, 2026.

- CRD: 334854
- Filed as: WHICHARD ROACH FINANCIAL
- Legal name: Whichard Roach & Associates, Inc.
- Registration: State-registered investment adviser (status as filed: APPROVED)
- Location: Greensboro, NC
- Filing period: October 2026
- Form ADV filing dated: April 8, 2026
- Public record (IAPD): https://adviserinfo.sec.gov/firm/summary/334854
- AdvisorCensus page: https://advisorcensus.com/firm/whichard-roach-financial-greensboro-nc-334854

## Quick answers

**How is Whichard Roach Financial compensated?**
On its Form ADV (Item 5.E, October 2026), Whichard Roach Financial reports these compensation arrangements: a percentage of assets under its management; other.

**Where is Whichard Roach Financial located?**
Whichard Roach Financial's principal office is in Greensboro, NC, according to its Form ADV.

**Is Whichard Roach Financial registered with the SEC or a state?**
Whichard Roach Financial is a state-registered investment advisory firm, registered since 2025. Status as filed: APPROVED. CRD 334854.

**How much does Whichard Roach Financial manage?**
Whichard Roach Financial reports $26,498,301 in regulatory assets under management in its Form ADV filing dated April 8, 2026 (100% discretionary).

**What types of clients does Whichard Roach Financial serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (206); high net worth individuals (1).

**Does Whichard Roach Financial report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's public record on IAPD: https://adviserinfo.sec.gov/firm/summary/334854

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Other

### Regulatory assets under management (Item 5.F)
- Total: $26,498,301
- Discretionary: $26,498,301
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 206 | $24,224,331 |
| High net worth individuals | 1 | $2,273,970 |

### Advisory services (Item 5.G)
- Portfolio management for individuals and/or small businesses
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2025 (1 year)
- Employees: 2 total, 1 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: NC
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- thefinancialhq.com/broach

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Whichard Roach Financial (CRD 334854): Form ADV filing data as of October 2026.