# Whalen Financial

> Whalen Financial is an SEC-registered investment advisory firm in Las Vegas, NV, registered since 2021, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated May 7, 2026.

- CRD: 311869
- Filed as: WHALEN FINANCIAL
- Legal name: Whalen Wealth Management Inc.
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Las Vegas, NV
- Filing period: October 2026
- Form ADV filing dated: May 7, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/311869
- AdvisorCensus page: https://advisorcensus.com/firm/whalen-financial-las-vegas-nv-311869

## Quick answers

**How is Whalen Financial compensated?**
On its Form ADV (Item 5.E, October 2026), Whalen Financial reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees). The amounts are in Item 5 of its Form ADV Part 2A brochure.

**Where is Whalen Financial located?**
Whalen Financial's principal office is in Las Vegas, NV, according to its Form ADV.

**Is Whalen Financial registered with the SEC or a state?**
Whalen Financial is an SEC-registered investment advisory firm, registered since 2021. Status as filed: Approved. CRD 311869.

**How much does Whalen Financial manage?**
Whalen Financial reports $222,958,975 in regulatory assets under management in its Form ADV filing dated May 7, 2026 (100% discretionary).

**How have Whalen Financial's assets and staff changed since 2021?**
In the Form ADV data for Whalen Financial: Regulatory assets under management: $107,102,000 in the October 2021 data and $222,958,975 in the October 2026 data, up 108%. Total employees: 3 in October 2021 and 10 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Whalen Financial serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (322); high net worth individuals (69); corporations or other businesses not listed above (7).

**Which custodians does Whalen Financial use?**
Whalen Financial's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Altruist Financial LLC and Charles Schwab & Co., Inc. as custodians holding 10% or more of its separately managed account assets.

**Does Whalen Financial report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/311869

**What changed in Whalen Financial's recent Form ADV filings?**
In the June 2026 filing data: Updated its list of owners and control persons (Schedule A).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)

### Custodians (Schedule D, Section 5.K(3))
- Altruist Financial LLC
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $222,958,975
- Discretionary: $222,958,975
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 322 | $87,547,074 |
| High net worth individuals | 69 | $133,081,763 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 0 | $0 |
| Charitable organizations | 2 | $565,386 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 7 | $1,764,752 |
| Other | 0 | $0 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2021 (5 years)
- Employees: 10 total, 4 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AL, AZ, CA, DE, FL, HI, KS, LA, NE, NV, OR, PA, TX, WA, WI
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- confessionsofawealthmanager.com
- cwm.vegas
- whalenfinancial.com
- whalenretirement.com
- Facebook @whalenfinancial
- LinkedIn @whalenfinancial
- X @whalenfinancial
- YouTube @UC7Pw57Q6M1EAjuAnlO9G_8g

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $107,102,000 | 3 | July 13, 2021 |
| October 2022 | $137,842,282 | 3 | March 31, 2022 |
| October 2023 | $115,954,523 | 2 | September 22, 2023 |
| October 2024 | $157,855,321 | 2 | July 31, 2024 |
| October 2025 | $192,271,610 | 6 | July 18, 2025 |
| October 2026 | $222,958,975 | 10 | May 7, 2026 |

Regulatory assets under management: $107,102,000 in the October 2021 data and $222,958,975 in the October 2026 data, up 108%.
Total employees: 3 in October 2021 and 10 in October 2026.

## Changes in the filing (last 12 months)

### June 2026
- Updated its list of owners and control persons (Schedule A).

### April 2026
- Regulatory assets under management went from $192,271,610 to $222,958,975 (+16%).

### December 2025
- Employees performing advisory functions went from 5 to 4.

### November 2025
- Updated its list of owners and control persons (Schedule A).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Whalen Financial (CRD 311869): Form ADV filing data as of October 2026.