# Western Financial Corporation

> Western Financial Corporation is an SEC-registered investment advisory firm in San Diego, CA, registered since 2020, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated September 14, 2026.

- CRD: 6118
- Filed as: WESTERN FINANCIAL CORPORATION
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: San Diego, CA
- Filing period: October 2026
- Form ADV filing dated: September 14, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/6118
- AdvisorCensus page: https://advisorcensus.com/firm/western-financial-corporation-san-diego-ca-6118

## Quick answers

**How is Western Financial Corporation compensated?**
On its Form ADV (Item 5.E, October 2026), Western Financial Corporation reports these compensation arrangements: a percentage of assets under its management.

**Where is Western Financial Corporation located?**
Western Financial Corporation's principal office is in San Diego, CA, according to its Form ADV.

**Is Western Financial Corporation registered with the SEC or a state?**
Western Financial Corporation is an SEC-registered investment advisory firm, registered since 2020. Status as filed: Approved. CRD 6118.

**How much does Western Financial Corporation manage?**
Western Financial Corporation reports $414,445,124 in regulatory assets under management in its Form ADV filing dated September 14, 2026 (100% discretionary).

**How have Western Financial Corporation's assets and staff changed since 2021?**
In the Form ADV data for Western Financial Corporation: Regulatory assets under management: $223,746,647 in the October 2021 data and $414,445,124 in the October 2026 data, up 85%. Total employees: 6 in October 2021 and 6 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Western Financial Corporation serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (104); individuals (other than high net worth individuals) (67); pension and profit sharing plans (but not the plan participants or government pension plans) (9).

**Which custodians does Western Financial Corporation use?**
Western Financial Corporation's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Western Financial Corporation report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/6118

**What changed in Western Financial Corporation's recent Form ADV filings?**
In the October 2026 filing data: Regulatory assets under management went from $309,189,116 to $414,445,124 (+34%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $414,445,124
- Discretionary: $414,445,124
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 67 | $11,032,527 |
| High net worth individuals | 104 | $357,697,139 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 9 | $13,298,564 |
| Charitable organizations | Fewer than 5 | $1,243,214 |
| Corporations or other businesses not listed above | Fewer than 5 | $31,173,680 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses

### Firm details
- Registered since: 2020 (6 years)
- Employees: 6 total, 2 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CA, ID, NV, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- westfincorp.com
- Facebook facebook.com
- Instagram @westernfinancialcorporation
- LinkedIn @western-financial-corp

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $223,746,647 | 6 | July 21, 2021 |
| October 2022 | $254,463,487 | 6 | November 12, 2021 |
| October 2023 | $201,119,562 | 6 | January 12, 2023 |
| October 2024 | $200,254,301 | 5 | November 3, 2023 |
| October 2025 | $282,495,895 | 6 | July 10, 2025 |
| October 2026 | $414,445,124 | 6 | September 14, 2026 |

Regulatory assets under management: $223,746,647 in the October 2021 data and $414,445,124 in the October 2026 data, up 85%.
Total employees: 6 in October 2021 and 6 in October 2026.

## Changes in the filing (last 12 months)

### October 2026
- Regulatory assets under management went from $309,189,116 to $414,445,124 (+34%).

### June 2026
- Registered or notice-filed in NV.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Western Financial Corporation (CRD 6118): Form ADV filing data as of October 2026.