{
  "crd_number": 6118,
  "slug": "western-financial-corporation-san-diego-ca-6118",
  "primary_business_name": "WESTERN FINANCIAL CORPORATION",
  "legal_name": "WESTERN FINANCIAL CORPORATION",
  "dbas": [],
  "city": "San Diego",
  "state": "CA",
  "country": "United States",
  "cbsa_code": "41740",
  "metro": {
    "cbsa_code": "41740",
    "common_name": "San Diego",
    "msa_name": "San Diego-Chula Vista-Carlsbad, CA",
    "path": "/advisors/ca/san-diego"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2020-01-02",
  "years_registered": 6,
  "period": "2026-10-01",
  "filing_date": "2026-09-14",
  "carried_forward": false,
  "raum_total": 414445124.0,
  "raum_discretionary": 414445124.0,
  "raum_non_discretionary": 0.0,
  "raum_band": "100m_500m",
  "raum_band_label": "$100 million to $500 million",
  "total_employees": 6,
  "advisory_employees": 2,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "charitable": {
      "raum": 1243214.0,
      "count": null,
      "fewer_than_5": true
    },
    "individuals": {
      "raum": 11032527.0,
      "count": 67
    },
    "pension_profit_sharing": {
      "raum": 13298564.0,
      "count": 9
    },
    "high_net_worth_individuals": {
      "raum": 357697139.0,
      "count": 104
    },
    "corporations_other_businesses": {
      "raum": 31173680.0,
      "count": null,
      "fewer_than_5": true
    }
  },
  "compensation_types": [
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "portfolio_management_individuals"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "CA",
    "ID",
    "NV",
    "TX"
  ],
  "websites": [
    "https://facebook.com/profile.php?id=61579390836040",
    "https://instagram.com/westernfinancialcorporation",
    "https://linkedin.com/company/western-financial-corp",
    "https://westfincorp.com"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/6118",
  "city_as_filed": "SAN DIEGO",
  "url": "https://advisorcensus.com/firm/western-financial-corporation-san-diego-ca-6118",
  "display_name": "Western Financial Corporation",
  "summary": "Western Financial Corporation is an SEC-registered investment advisory firm in San Diego, CA, registered since 2020, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated September 14, 2026.",
  "citation": "AdvisorCensus. Western Financial Corporation (CRD 6118): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses"
  ],
  "quick_answers": [
    {
      "q": "How is Western Financial Corporation compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Western Financial Corporation reports these compensation arrangements: a percentage of assets under its management. The amounts are in Item 5 of its Form ADV Part 2A brochure."
    },
    {
      "q": "Where is Western Financial Corporation located?",
      "a": "Western Financial Corporation's principal office is in San Diego, CA, according to its Form ADV."
    },
    {
      "q": "Is Western Financial Corporation registered with the SEC or a state?",
      "a": "Western Financial Corporation is an SEC-registered investment advisory firm, registered since 2020. Status as filed: Approved. CRD 6118."
    },
    {
      "q": "How much does Western Financial Corporation manage?",
      "a": "Western Financial Corporation reports $414,445,124 in regulatory assets under management in its Form ADV filing dated September 14, 2026 (100% discretionary)."
    },
    {
      "q": "How have Western Financial Corporation's assets and staff changed since 2021?",
      "a": "In the Form ADV data for Western Financial Corporation: Regulatory assets under management: $223,746,647 in the October 2021 data and $414,445,124 in the October 2026 data, up 85%. Total employees: 6 in October 2021 and 6 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Western Financial Corporation serve?",
      "a": "By number of clients on Form ADV Item 5.D: high net worth individuals (104); individuals (other than high net worth individuals) (67); pension and profit sharing plans (but not the plan participants or government pension plans) (9)."
    },
    {
      "q": "Which custodians does Western Financial Corporation use?",
      "a": "Western Financial Corporation's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Western Financial Corporation report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/6118"
    },
    {
      "q": "What changed in Western Financial Corporation's recent Form ADV filings?",
      "a": "In the October 2026 filing data: Regulatory assets under management went from $309,189,116 to $414,445,124 (+34%)."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 223746647.0,
      "total_employees": 6,
      "filing_date": "2021-07-21"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 254463487.0,
      "total_employees": 6,
      "filing_date": "2021-11-12"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 201119562.0,
      "total_employees": 6,
      "filing_date": "2023-01-12"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 200254301.0,
      "total_employees": 5,
      "filing_date": "2023-11-03"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 282495895.0,
      "total_employees": 6,
      "filing_date": "2025-07-10"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 414445124.0,
      "total_employees": 6,
      "filing_date": "2026-09-14"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-10-01",
      "period_label": "October 2026",
      "notes": [
        "Regulatory assets under management went from $309,189,116 to $414,445,124 (+34%)."
      ]
    },
    {
      "period": "2026-06-01",
      "period_label": "June 2026",
      "notes": [
        "Registered or notice-filed in NV."
      ]
    }
  ],
  "fees_from_brochure": null,
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/western-financial-corporation-san-diego-ca-6118.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 67,
      "fewer_than_5": false,
      "raum": 11032527.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 104,
      "fewer_than_5": false,
      "raum": 357697139.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": 9,
      "fewer_than_5": false,
      "raum": 13298564.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": null,
      "fewer_than_5": true,
      "raum": 1243214.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": null,
      "fewer_than_5": true,
      "raum": 31173680.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/6118",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}