{
  "crd_number": 312073,
  "slug": "west-michigan-advisors-holland-mi-312073",
  "primary_business_name": "WEST MICHIGAN ADVISORS",
  "legal_name": "TAMARISK FINANCIAL, LLC",
  "dbas": [
    "TAMARISK FAMILY OFFICE",
    "TAMARISK RESEARCH",
    "WEST MICHIGAN ADVISORS"
  ],
  "city": "Holland",
  "state": "MI",
  "country": "United States",
  "cbsa_code": "24340",
  "metro": {
    "cbsa_code": "24340",
    "common_name": "Grand Rapids",
    "msa_name": "Grand Rapids-Wyoming-Kentwood, MI",
    "path": "/advisors/mi/grand-rapids"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2021-01-21",
  "years_registered": 5,
  "period": "2026-10-01",
  "filing_date": "2026-07-22",
  "carried_forward": false,
  "raum_total": 781324025.0,
  "raum_discretionary": 781324025.0,
  "raum_non_discretionary": 0.0,
  "raum_band": "500m_1b",
  "raum_band_label": "$500 million to $1 billion",
  "total_employees": 23,
  "advisory_employees": 16,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "charitable": {
      "raum": 3473321.0,
      "count": null,
      "fewer_than_5": true
    },
    "individuals": {
      "raum": 278362291.0,
      "count": 1218
    },
    "high_net_worth_individuals": {
      "raum": 499488413.0,
      "count": 160
    }
  },
  "compensation_types": [
    "fixed",
    "hourly",
    "percentage_of_aum",
    "subscription"
  ],
  "advisory_activities": [
    "financial_planning",
    "pension_consulting",
    "periodicals_newsletters",
    "portfolio_management_individuals",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "AZ",
    "CA",
    "CO",
    "FL",
    "IL",
    "IN",
    "KY",
    "LA",
    "MI",
    "OH",
    "TN",
    "TX",
    "WI"
  ],
  "websites": [
    "https://facebook.com/westmichiganadvisors",
    "https://instagram.com/westmichiganadvisors",
    "https://linkedin.com/company/tamariskfamilyoffice",
    "https://linkedin.com/company/west-michigan-advisors",
    "https://tamariskresearch.com",
    "https://westmichiganadvisors.com",
    "https://youtube.com/channel/UCNzplmALsk4qApPtfydgLkw"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/312073",
  "city_as_filed": "HOLLAND",
  "url": "https://advisorcensus.com/firm/west-michigan-advisors-holland-mi-312073",
  "display_name": "West Michigan Advisors",
  "summary": "West Michigan Advisors is an SEC-registered investment advisory firm in Holland, MI, registered since 2021, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated July 22, 2026.",
  "citation": "AdvisorCensus. West Michigan Advisors (CRD 312073): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Subscription fees (for a newsletter or periodical)",
    "Fixed fees (other than subscription fees)"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Pension consulting services",
    "Selection of other advisers (including private fund managers)",
    "Publication of periodicals or newsletters"
  ],
  "quick_answers": [
    {
      "q": "How is West Michigan Advisors compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), West Michigan Advisors reports these compensation arrangements: a percentage of assets under its management; hourly charges; subscription fees (for a newsletter or periodical); fixed fees (other than subscription fees)."
    },
    {
      "q": "How much does West Michigan Advisors charge?",
      "a": "Its Form ADV Part 2A brochure dated April 23, 2026 states: Hourly rate: $250 an hour (Financial Planning Services); Flat fee: $10,000 to $500,000 a year (Tamarisk Family Office fees). Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is West Michigan Advisors located?",
      "a": "West Michigan Advisors' principal office is in Holland, MI, according to its Form ADV."
    },
    {
      "q": "Is West Michigan Advisors registered with the SEC or a state?",
      "a": "West Michigan Advisors is an SEC-registered investment advisory firm, registered since 2021. Status as filed: Approved. CRD 312073."
    },
    {
      "q": "How much does West Michigan Advisors manage?",
      "a": "West Michigan Advisors reports $781,324,025 in regulatory assets under management in its Form ADV filing dated July 22, 2026 (100% discretionary)."
    },
    {
      "q": "How have West Michigan Advisors' assets and staff changed since 2021?",
      "a": "In the Form ADV data for West Michigan Advisors: Regulatory assets under management: $252,924,877 in the October 2021 data and $781,324,025 in the October 2026 data, up 209%. Total employees: 5 in October 2021 and 23 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does West Michigan Advisors serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (1,218); high net worth individuals (160)."
    },
    {
      "q": "Which custodians does West Michigan Advisors use?",
      "a": "West Michigan Advisors' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Raymond James & Associates, Inc. as custodians holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does West Michigan Advisors report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/312073"
    },
    {
      "q": "What changed in West Michigan Advisors' recent Form ADV filings?",
      "a": "In the March 2026 filing data: Employees performing advisory functions went from 11 to 16. Regulatory assets under management went from $614,378,710 to $781,324,025 (+27%)."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 252924877.0,
      "total_employees": 5,
      "filing_date": "2021-08-31"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 285761141.0,
      "total_employees": 12,
      "filing_date": "2022-08-12"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 279823056.0,
      "total_employees": 13,
      "filing_date": "2023-07-14"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 494777070.0,
      "total_employees": 15,
      "filing_date": "2024-09-23"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 614378710.0,
      "total_employees": 15,
      "filing_date": "2025-05-19"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 781324025.0,
      "total_employees": 23,
      "filing_date": "2026-07-22"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-03-01",
      "period_label": "March 2026",
      "notes": [
        "Employees performing advisory functions went from 11 to 16.",
        "Regulatory assets under management went from $614,378,710 to $781,324,025 (+27%)."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated April 23, 2026",
    "provided_by_the_firm": false,
    "tiers": [],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": null,
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": null,
    "planning_fees": [
      "Hourly rate: $250 an hour (Financial Planning Services)",
      "Flat fee: $10,000 to $500,000 a year (Tamarisk Family Office fees)"
    ],
    "figures": [
      {
        "label": "Planning fee",
        "statements": [
          "Hourly rate: $250 an hour (Financial Planning Services)"
        ],
        "quotes": [
          "WMA also offers its services on a stand- alone basis at hourly rate beginning at $250/hour or a fixed engagement fee."
        ]
      },
      {
        "label": "Planning fee",
        "statements": [
          "Flat fee: $10,000 to $500,000 a year (Tamarisk Family Office fees)"
        ],
        "quotes": [
          "TFO’s family office fees are negotiable but generally range from $10,000 to $500,000 on an annual fixed fee basis, $250 to $800 on an hourly rate basis"
        ]
      }
    ],
    "values": {
      "tiers": [],
      "range_pct": null,
      "max_pct": null,
      "account_minimum": null,
      "minimum_annual_fee": null,
      "planning": [
        {
          "kind": "hourly",
          "amount": 250.0,
          "min": null,
          "max": null,
          "period": "hour",
          "service": "Financial Planning Services"
        },
        {
          "kind": "flat",
          "amount": null,
          "min": 10000.0,
          "max": 500000.0,
          "period": "annual",
          "service": "Tamarisk Family Office fees"
        }
      ]
    },
    "quotes": [
      "WMA also offers its services on a stand- alone basis at hourly rate beginning at $250/hour or a fixed engagement fee.",
      "TFO’s family office fees are negotiable but generally range from $10,000 to $500,000 on an annual fixed fee basis, $250 to $800 on an hourly rate basis"
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    },
    {
      "name": "Raymond James & Associates, Inc.",
      "name_as_filed": "RAYMOND JAMES & ASSOCIATES, INC.",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/west-michigan-advisors-holland-mi-312073.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 1218,
      "fewer_than_5": false,
      "raum": 278362291.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 160,
      "fewer_than_5": false,
      "raum": 499488413.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": null,
      "fewer_than_5": true,
      "raum": 3473321.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/312073",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}