# Wealthvalues, LLC

> Wealthvalues, LLC is an SEC-registered investment advisory firm in Redwood City, CA, registered since 2006, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 30, 2026.

- CRD: 140004
- Filed as: WEALTHVALUES, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Redwood City, CA
- Filing period: October 2026
- Form ADV filing dated: March 30, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/140004
- AdvisorCensus page: https://advisorcensus.com/firm/wealthvalues-llc-redwood-city-ca-140004

## Quick answers

**How is Wealthvalues, LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Wealthvalues, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**How much does Wealthvalues, LLC charge?**
Its Form ADV Part 2A brochure dated March 30, 2026 states: Asset-based fee: 0.25% to 1% a year (a range, as the brochure states it). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Wealthvalues, LLC located?**
Wealthvalues, LLC's principal office is in Redwood City, CA, according to its Form ADV.

**Is Wealthvalues, LLC registered with the SEC or a state?**
Wealthvalues, LLC is an SEC-registered investment advisory firm, registered since 2006. Status as filed: Approved. CRD 140004.

**How much does Wealthvalues, LLC manage?**
Wealthvalues, LLC reports $466,520,722 in regulatory assets under management in its Form ADV filing dated March 30, 2026 (100% discretionary).

**How have Wealthvalues, LLC's assets and staff changed since 2021?**
In the Form ADV data for Wealthvalues, LLC: Regulatory assets under management: $391,406,928 in the October 2021 data and $466,520,722 in the October 2026 data, up 19%. Total employees: 4 in October 2021 and 5 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Wealthvalues, LLC serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (25).

**Which custodians does Wealthvalues, LLC use?**
Wealthvalues, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and SEI Private Trust Company as custodians holding 10% or more of its separately managed account assets.

**Does Wealthvalues, LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/140004

**What changed in Wealthvalues, LLC's recent Form ADV filings?**
In the April 2026 filing data: Regulatory assets under management went from $410,565,365 to $466,520,722 (+14%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated March 30, 2026)

- Asset-based fee: 0.25% to 1% a year (a range, as the brochure states it)

> The percentage (%) fee shall depend upon the dollar amount of assets under management, ranging between .25% and 1.00%.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.
- SEI Private Trust Company

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $466,520,722
- Discretionary: $466,520,722
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | Fewer than 5 | $3,748,736 |
| High net worth individuals | 25 | $462,771,986 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2006 (20 years)
- Employees: 5 total, 2 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CA, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- [wlthvalues.com](https://wlthvalues.com)
- LinkedIn @karen-goodfriend-6b049914

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $391,406,928 | 4 | March 16, 2021 |
| October 2022 | $420,755,858 | 5 | May 9, 2022 |
| October 2023 | $337,451,486 | 6 | March 29, 2023 |
| October 2024 | $378,525,462 | 5 | May 28, 2024 |
| October 2025 | $410,565,365 | 5 | March 28, 2025 |
| October 2026 | $466,520,722 | 5 | March 30, 2026 |

Regulatory assets under management: $391,406,928 in the October 2021 data and $466,520,722 in the October 2026 data, up 19%.
Total employees: 4 in October 2021 and 5 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Regulatory assets under management went from $410,565,365 to $466,520,722 (+14%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Wealthvalues, LLC (CRD 140004): Form ADV filing data as of October 2026.