{ "crd_number": 116407, "slug": "wealth-enhancement-advisory-services-llc-plymouth-mn-116407", "primary_business_name": "WEALTH ENHANCEMENT ADVISORY SERVICES, LLC", "legal_name": "WEALTH ENHANCEMENT ADVISORY SERVICES, LLC", "dbas": [ "WEALTH ENHANCEMENT", "WEALTH ENHANCEMENT GROUP, LLC" ], "city": "Plymouth", "state": "MN", "country": "United States", "cbsa_code": "33460", "metro": { "cbsa_code": "33460", "common_name": "Minneapolis", "msa_name": "Minneapolis-St. Paul-Bloomington, MN-WI", "path": "/advisors/mn/minneapolis" }, "registration_type": "sec", "registration_status": "Approved", "registration_date": "2001-12-21", "years_registered": 24, "period": "2026-10-01", "filing_date": "2026-08-20", "carried_forward": false, "raum_total": 122186725110.0, "raum_discretionary": 94312080413.0, "raum_non_discretionary": 27874644697.0, "raum_band": "over_5b", "raum_band_label": "Over $5 billion", "total_employees": 1700, "advisory_employees": 850, "client_count_bucket": null, "clients_by_type": { "other": { "raum": 2003262292.0, "count": 1075, "description": "IRREVOCABLE TRUSTS/ESTATES" }, "charitable": { "raum": 829749714.0, "count": 643 }, "individuals": { "raum": 72281254240.0, "count": 53562 }, "pension_profit_sharing": { "raum": 5953155399.0, "count": 1096 }, "high_net_worth_individuals": { "raum": 39320292735.0, "count": 27424 }, "corporations_other_businesses": { "raum": 1799010730.0, "count": 1201 } }, "compensation_types": [ "fixed", "hourly", "other", "percentage_of_aum" ], "advisory_activities": [ "educational_seminars", "financial_planning", "other", "pension_consulting", "portfolio_management_individuals", "selection_of_other_advisers" ], "wrap_fee_participant": true, "disclosure_yes_count": 0, "states_registered": [ "AK", "AL", "AR", "AZ", "CA", "CO", "CT", "DC", "DE", "FL", "GA", "HI", "IA", "ID", "IL", "IN", "KS", "KY", "LA", "MA", "MD", "ME", "MI", "MN", "MO", "MS", "MT", "NC", "ND", "NE", "NH", "NJ", "NM", "NV", "NY", "OH", "OK", "OR", "PA", "RI", "SC", "SD", "TN", "TX", "UT", "VA", "VT", "WA", "WI", "WV", "WY" ], "websites": [ "https://facebook.com/WEALTHENHANCEMENT", "https://linkedin.com/COMPANY/WEALTH-ENHANCEMENT-GROUP", "https://twitter.com/WEALTHENHANCE", "https://wealthenhancement.com" ], "iapd_url": "https://adviserinfo.sec.gov/firm/summary/116407", "city_as_filed": "PLYMOUTH", "url": "https://advisorcensus.com/firm/wealth-enhancement-advisory-services-llc-plymouth-mn-116407", "display_name": "Wealth Enhancement Advisory Services, LLC", "summary": "Wealth Enhancement Advisory Services, LLC is an SEC-registered investment advisory firm in Plymouth, MN, registered since 2001, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated August 20, 2026.", "citation": "AdvisorCensus. Wealth Enhancement Advisory Services, LLC (CRD 116407): Form ADV filing data as of October 2026.", "registration_type_label": "SEC-registered investment adviser", "compensation_labels": [ "A percentage of assets under your management", "Hourly charges", "Fixed fees (other than subscription fees)", "Other" ], "advisory_activity_labels": [ "Financial planning services", "Portfolio management for individuals and/or small businesses", "Pension consulting services", "Selection of other advisers (including private fund managers)", "Educational seminars/workshops", "Other" ], "quick_answers": [ { "q": "How is Wealth Enhancement Advisory Services, LLC compensated?", "a": "On its Form ADV (Item 5.E, October 2026), Wealth Enhancement Advisory Services, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); other. The amounts are in Item 5 of its Form ADV Part 2A brochure." }, { "q": "Where is Wealth Enhancement Advisory Services, LLC located?", "a": "Wealth Enhancement Advisory Services, LLC's principal office is in Plymouth, MN, according to its Form ADV; the September 2026 filing also lists 180 other offices (Schedule D, Section 1.F)." }, { "q": "Is Wealth Enhancement Advisory Services, LLC registered with the SEC or a state?", "a": "Wealth Enhancement Advisory Services, LLC is an SEC-registered investment advisory firm, registered since 2001. Status as filed: Approved. CRD 116407." }, { "q": "How much does Wealth Enhancement Advisory Services, LLC manage?", "a": "Wealth Enhancement Advisory Services, LLC reports $122,186,725,110 in regulatory assets under management in its Form ADV filing dated August 20, 2026 (77% discretionary)." }, { "q": "How have Wealth Enhancement Advisory Services, LLC's assets and staff changed since 2021?", "a": "In the Form ADV data for Wealth Enhancement Advisory Services, LLC: Regulatory assets under management: $24,264,055,260 in the October 2021 data and $122,186,725,110 in the October 2026 data, up 404%. Total employees: 409 in October 2021 and 1,700 in October 2026. Assets under management move with markets as well as with clients coming and going." }, { "q": "What types of clients does Wealth Enhancement Advisory Services, LLC serve?", "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (53,562); high net worth individuals (27,424); corporations or other businesses not listed above (1,201)." }, { "q": "Which custodians does Wealth Enhancement Advisory Services, LLC use?", "a": "Wealth Enhancement Advisory Services, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Fidelity as custodians holding 10% or more of its separately managed account assets." }, { "q": "Does Wealth Enhancement Advisory Services, LLC report any disciplinary disclosures?", "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/116407" }, { "q": "What changed in Wealth Enhancement Advisory Services, LLC's recent Form ADV filings?", "a": "In the September 2026 filing data: Changed its office addresses in Brentwood, TN. Added an office in Huntsville, AL. Added an office in Lacey, WA. Added an office in Northbrook, IL. Added an office in Oklahoma City, OK. Added an office in Vienna, VA. No longer lists an office in Falls Church, VA. Updated its list of owners and control persons (Schedule A)." } ], "filing_history": [ { "period": "2021-10-01", "regulatory_assets_under_management": 24264055260.0, "total_employees": 409, "filing_date": "2021-09-10" }, { "period": "2022-10-01", "regulatory_assets_under_management": 52608705200.0, "total_employees": 789, "filing_date": "2022-09-16" }, { "period": "2023-10-01", "regulatory_assets_under_management": 56392714492.0, "total_employees": 0, "filing_date": "2023-09-25" }, { "period": "2024-10-01", "regulatory_assets_under_management": 72024609099.0, "total_employees": 712, "filing_date": "2024-08-23" }, { "period": "2025-10-01", "regulatory_assets_under_management": 94632028506.0, "total_employees": 1230, "filing_date": "2025-06-30" }, { "period": "2026-10-01", "regulatory_assets_under_management": 122186725110.0, "total_employees": 1700, "filing_date": "2026-08-20" } ], "recent_changes": [ { "period": "2026-09-01", "period_label": "September 2026", "notes": [ "Changed its office addresses in Brentwood, TN.", "Added an office in Huntsville, AL.", "Added an office in Lacey, WA.", "Added an office in Northbrook, IL.", "Added an office in Oklahoma City, OK.", "Added an office in Vienna, VA.", "No longer lists an office in Falls Church, VA.", "Updated its list of owners and control persons (Schedule A)." ] }, { "period": "2026-08-01", "period_label": "August 2026", "notes": [ "Changed its office addresses in Bellevue, WA.", "Added an office in Raleigh, NC.", "Updated its list of owners and control persons (Schedule A)." ] }, { "period": "2026-07-01", "period_label": "July 2026", "notes": [ "Changed its office addresses in Boston, MA.", "Changed its office addresses in Logan, UT.", "Changed its office addresses in San Diego, CA.", "Changed its office addresses in Virginia Beach, VA.", "Added an office in Albuquerque, NM.", "Added an office in Ann Arbor, MN.", "Added an office in Atlanta, GA.", "Added an office in Bellevue, WA.", "Added an office in Bend, OR.", "Added an office in Cupertino, CA.", "Added an office in McKinney, TX.", "Added an office in Melbourne, FL.", "Added an office in Overland Park, KS.", "Added an office in Portland, OR.", "Added an office in Salem, OR.", "Added an office in Washington, MO.", "No longer lists an office in Bowie, MD.", "No longer lists an office in Estero, FL." ] }, { "period": "2026-05-01", "period_label": "May 2026", "notes": [ "Added an office in Appleton, WI.", "Added an office in Baton Rouge, LA.", "Added an office in Drayton, SC.", "Added an office in Logan, UT.", "Added an office in Oshkosh, WI." ] }, { "period": "2026-04-01", "period_label": "April 2026", "notes": [ "Regulatory assets under management went from $94,632,028,506 to $122,186,725,110 (+29%).", "Employees performing advisory functions went from 730 to 850.", "Changed its office addresses in Malvern, PA.", "Changed its office addresses in Salem, OR.", "Added an office in Addison, TX.", "Added an office in Akron, OH.", "Added an office in Bangor, ME.", "Added an office in Bellevue, WA.", "Added an office in Boise, ID.", "Added an office in Boston, MA.", "Added an office in Carmel, IN.", "Added an office in Cedar Falls, IA.", "Added an office in Chesterfield, MO.", "Added an office in Chevy Chase, MD.", "Added an office in Cincinnati, OH.", "Added an office in Cleveland, OH.", "Added an office in Columbus, OH.", "Added an office in Dallas, TX.", "Added an office in Decatur, GA.", "Added an office in Deerfield, IL.", "Added an office in Elkhart, IN.", "Added an office in Ellsworth, ME.", "Added an office in Fairlawn, OH.", "Added an office in Gilbert, AZ.", "Added an office in Hartford, CT.", "Added an office in Irvine, CA.", "Added an office in Lafayette, IN.", "Added an office in Lake Oswego, OR.", "Added an office in Lee'S Summit, MO.", "Added an office in Marlton, NJ.", "Added an office in Melville, NY.", "Added an office in Nashville, TN.", "Added an office in New Orleans, LA.", "Added an office in Northfield, NJ.", "Added an office in Philadelphia, PA.", "Added an office in Reno, NV.", "Added an office in Rocky River, OH.", "Added an office in Rolla, MO.", "Added an office in Saginaw, MI.", "Added an office in Silverdale, WA.", "Added an office in South Burlington, VT.", "Added an office in St. Petersburg, FL.", "Added an office in Tampa, FL.", "Added an office in Wenatchee, WA.", "Added an office in West Chester, OH.", "Added an office in West Conshohocken, PA.", "Added an office in West des Moines, IA." ] }, { "period": "2026-01-01", "period_label": "January 2026", "notes": [ "Changed its office addresses in Falls Church, VA.", "Changed its office addresses in Lompoc, CA.", "Changed its office addresses in New York, NY.", "Changed its office addresses in Parsippany, NJ.", "Changed its office addresses in Raleigh, NC.", "Changed its office addresses in Scottsdale, AZ.", "Changed its office addresses in Tucson, AZ.", "Changed its office addresses in Winston-Salem, NC.", "Added an office in Alexandria, MN.", "Added an office in Minnetonka, MN.", "No longer lists an office in Sharonville, OH.", "No longer lists an office in Wayzata, MN." ] } ], "fees_from_brochure": null, "custodians": [ { "name": "Charles Schwab & Co., Inc.", "name_as_filed": "CHARLES SCHWAB & CO., INC.", "affiliated": false }, { "name": "Fidelity", "name_as_filed": "FIDELITY", "affiliated": false } ], "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.", "markdown_url": "https://advisorcensus.com/firm/wealth-enhancement-advisory-services-llc-plymouth-mn-116407.md", "clients": [ { "type": "individuals", "label": "Individuals (other than high net worth individuals)", "count": 53562, "fewer_than_5": false, "raum": 72281254240.0 }, { "type": "high_net_worth_individuals", "label": "High net worth individuals", "count": 27424, "fewer_than_5": false, "raum": 39320292735.0 }, { "type": "pension_profit_sharing", "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)", "count": 1096, "fewer_than_5": false, "raum": 5953155399.0 }, { "type": "charitable", "label": "Charitable organizations", "count": 643, "fewer_than_5": false, "raum": 829749714.0 }, { "type": "corporations_other_businesses", "label": "Corporations or other businesses not listed above", "count": 1201, "fewer_than_5": false, "raum": 1799010730.0 }, { "type": "other", "label": "Other", "count": 1075, "fewer_than_5": false, "raum": 2003262292.0 } ], "disclosure_line": "Reports no disclosure items on Form ADV Item 11.", "disclosure_items": [], "indexable": true, "suppressed": false, "claimed": false, "enhanced": false, "provided_by_the_firm": null, "source": { "name": "Form ADV", "as_of": "2026-10-01", "iapd_url": "https://adviserinfo.sec.gov/firm/summary/116407", "operator": "BH Monitor Services, LLC", "license": "https://creativecommons.org/licenses/by/4.0/", "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data" } }