{
  "crd_number": 115332,
  "slug": "waverly-advisors-llc-birmingham-al-115332",
  "primary_business_name": "WAVERLY ADVISORS, LLC",
  "legal_name": "WAVERLY ADVISORS, LLC",
  "dbas": [
    "401K COMPLETE",
    "PROMUS"
  ],
  "city": "Birmingham",
  "state": "AL",
  "country": "United States",
  "cbsa_code": "13820",
  "metro": {
    "cbsa_code": "13820",
    "common_name": "Birmingham",
    "msa_name": "Birmingham, AL",
    "path": "/advisors/al/birmingham"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2001-11-30",
  "years_registered": 24,
  "period": "2026-10-01",
  "filing_date": "2026-08-31",
  "carried_forward": false,
  "raum_total": 29872072116.0,
  "raum_discretionary": 25221716945.0,
  "raum_non_discretionary": 4650355171.0,
  "raum_band": "over_5b",
  "raum_band_label": "Over $5 billion",
  "total_employees": 414,
  "advisory_employees": 197,
  "client_count_bucket": null,
  "clients_by_type": {
    "charitable": {
      "raum": 823024641.0,
      "count": 81
    },
    "individuals": {
      "raum": 3782563379.0,
      "count": 8621
    },
    "banking_thrift": {
      "raum": 3931971.0,
      "count": 2
    },
    "state_municipal": {
      "raum": 14363130.0,
      "count": 1
    },
    "insurance_companies": {
      "raum": 15646049.0,
      "count": 1
    },
    "investment_companies": {
      "raum": 16611163.0,
      "count": 1
    },
    "pension_profit_sharing": {
      "raum": 4854787655.0,
      "count": 453
    },
    "high_net_worth_individuals": {
      "raum": 17410249473.0,
      "count": 4302
    },
    "pooled_investment_vehicles": {
      "raum": 1845686945.0,
      "count": 27
    },
    "corporations_other_businesses": {
      "raum": 1105207710.0,
      "count": 200
    }
  },
  "compensation_types": [
    "fixed",
    "hourly",
    "percentage_of_aum",
    "performance_based"
  ],
  "advisory_activities": [
    "financial_planning",
    "pension_consulting",
    "portfolio_management_businesses_institutional",
    "portfolio_management_individuals",
    "portfolio_management_investment_companies",
    "portfolio_management_pooled_vehicles",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "AK",
    "AL",
    "AR",
    "AZ",
    "CA",
    "CO",
    "CT",
    "DC",
    "DE",
    "FL",
    "GA",
    "HI",
    "IA",
    "ID",
    "IL",
    "IN",
    "KS",
    "KY",
    "LA",
    "MA",
    "MD",
    "ME",
    "MI",
    "MN",
    "MO",
    "MS",
    "MT",
    "NC",
    "ND",
    "NE",
    "NH",
    "NJ",
    "NM",
    "NV",
    "NY",
    "OH",
    "OK",
    "OR",
    "PA",
    "RI",
    "SC",
    "TN",
    "TX",
    "UT",
    "VA",
    "VI",
    "VT",
    "WA",
    "WI",
    "WV",
    "WY"
  ],
  "websites": [
    "https://facebook.com/profile.php?id=61558347000440",
    "https://instagram.com/waverlyadvisors",
    "https://linkedin.com/company/waverlyadvisors-llc",
    "https://my401kcomplete.com",
    "https://waverly-advisors.com",
    "https://youtube.com/@waverly-adviors-llc"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/115332",
  "city_as_filed": "BIRMINGHAM",
  "url": "https://advisorcensus.com/firm/waverly-advisors-llc-birmingham-al-115332",
  "display_name": "Waverly Advisors, LLC",
  "summary": "Waverly Advisors, LLC is an SEC-registered investment advisory firm in Birmingham, AL, registered since 2001, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated August 31, 2026.",
  "citation": "AdvisorCensus. Waverly Advisors, LLC (CRD 115332): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Fixed fees (other than subscription fees)",
    "Performance-based fees"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Portfolio management for investment companies (and business development companies)",
    "Portfolio management for pooled investment vehicles (other than investment companies)",
    "Portfolio management for businesses (other than small businesses) or institutional clients",
    "Pension consulting services",
    "Selection of other advisers (including private fund managers)"
  ],
  "quick_answers": [
    {
      "q": "How is Waverly Advisors, LLC compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Waverly Advisors, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); performance-based fees."
    },
    {
      "q": "How much does Waverly Advisors, LLC charge?",
      "a": "Its Form ADV Part 2A brochure dated August 31, 2026 states: Flat fee: $500 to $50,000 (Financial Planning); Hourly rate: $75 to $450 an hour (Financial Planning); Hourly rate: $75 to $500 an hour (stand-alone Financial Planning, financial advice or consulting fees for…). Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is Waverly Advisors, LLC located?",
      "a": "Waverly Advisors, LLC's principal office is in Birmingham, AL, according to its Form ADV; the September 2026 filing also lists 24 other offices (Schedule D, Section 1.F)."
    },
    {
      "q": "Is Waverly Advisors, LLC registered with the SEC or a state?",
      "a": "Waverly Advisors, LLC is an SEC-registered investment advisory firm, registered since 2001. Status as filed: Approved. CRD 115332."
    },
    {
      "q": "How much does Waverly Advisors, LLC manage?",
      "a": "Waverly Advisors, LLC reports $29,872,072,116 in regulatory assets under management in its Form ADV filing dated August 31, 2026 (84% discretionary)."
    },
    {
      "q": "How have Waverly Advisors, LLC's assets and staff changed since 2021?",
      "a": "In the Form ADV data for Waverly Advisors, LLC: Regulatory assets under management: $3,291,010,494 in the October 2021 data and $29,872,072,116 in the October 2026 data, up 808%. Total employees: 49 in October 2021 and 414 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Waverly Advisors, LLC serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (8,621); high net worth individuals (4,302); pension and profit sharing plans (but not the plan participants or government pension plans) (453)."
    },
    {
      "q": "Which custodians does Waverly Advisors, LLC use?",
      "a": "Waverly Advisors, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Fidelity Brokerage Services LLC as custodians holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Waverly Advisors, LLC report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/115332"
    },
    {
      "q": "What changed in Waverly Advisors, LLC's recent Form ADV filings?",
      "a": "In the September 2026 filing data: Updated its list of owners and control persons (Schedule A)."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 3291010494.0,
      "total_employees": 49,
      "filing_date": "2021-06-10"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 4465757285.0,
      "total_employees": 63,
      "filing_date": "2022-07-29"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 5775807497.0,
      "total_employees": 83,
      "filing_date": "2023-04-28"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 11379745311.0,
      "total_employees": 153,
      "filing_date": "2024-04-26"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 16130190961.0,
      "total_employees": 281,
      "filing_date": "2025-07-16"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 29872072116.0,
      "total_employees": 414,
      "filing_date": "2026-08-31"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-09-01",
      "period_label": "September 2026",
      "notes": [
        "Updated its list of owners and control persons (Schedule A)."
      ]
    },
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Added an office in Boston, MA.",
        "Added an office in Cincinnati, OH.",
        "Added an office in Council Bluffs, IA.",
        "Added an office in Hamilton, OH.",
        "Added an office in Lake Oswego, OR.",
        "Added an office in Seattle, WA.",
        "No longer lists an office in Deerfield, IL.",
        "No longer lists an office in Lafayette, IN.",
        "No longer lists an office in Mobile, AL.",
        "No longer lists an office in Montgomery, AL.",
        "No longer lists an office in Oak Brook, IL.",
        "No longer lists an office in Savannah, GA.",
        "Updated its list of owners and control persons (Schedule A)."
      ]
    },
    {
      "period": "2026-01-01",
      "period_label": "January 2026",
      "notes": [
        "Employees performing advisory functions went from 190 to 197.",
        "Added the business name Promus.",
        "Changed its office addresses in West Barnstable, MA.",
        "Added an office in Austin, TX.",
        "Added an office in Deerfield, IL.",
        "Added an office in Lafayette, IN.",
        "Added an office in Lakeland, FL.",
        "Added an office in Montgomery, AL.",
        "Added an office in Oak Brook, IL.",
        "Added an office in Savannah, GA.",
        "No longer lists an office in Boston, MA.",
        "No longer lists an office in Canon City, CO.",
        "No longer lists an office in Fairfield, OH.",
        "No longer lists an office in Hamilton, OH.",
        "No longer lists an office in Philadelphia, PA.",
        "No longer lists an office in Sarasota, FL.",
        "No longer lists an office in Seattle, WA."
      ]
    },
    {
      "period": "2025-12-01",
      "period_label": "December 2025",
      "notes": [
        "Regulatory assets under management went from $16,130,190,961 to $28,263,743,199 (+75%).",
        "Employees performing advisory functions went from 152 to 190.",
        "Added an office in Chicago, IL.",
        "Added an office in West Barnstable, MA.",
        "No longer lists an office in Lakeland, FL.",
        "No longer lists an office in Savannah, GA.",
        "Registered or notice-filed in VI.",
        "Updated its list of owners and control persons (Schedule A)."
      ]
    },
    {
      "period": "2025-11-01",
      "period_label": "November 2025",
      "notes": [
        "Added an office in Seattle, WA.",
        "No longer lists an office in Doylestown, PA."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated August 31, 2026",
    "provided_by_the_firm": false,
    "tiers": [],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": null,
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": null,
    "planning_fees": [
      "Flat fee: $500 to $50,000 (Financial Planning)",
      "Hourly rate: $75 to $450 an hour (Financial Planning)",
      "Hourly rate: $75 to $500 an hour (stand-alone Financial Planning, financial advice or consulting fees for…)"
    ],
    "figures": [
      {
        "label": "Planning fee",
        "statements": [
          "Flat fee: $500 to $50,000 (Financial Planning)"
        ],
        "quotes": [
          "List fees and Financial Planning Fees generally range from $500 to $50,000 on a fixed-fee basis, or $75 to $450 hourly, depending on the size, scope and nature of the services and the professionals rendering them."
        ]
      },
      {
        "label": "Planning fee",
        "statements": [
          "Hourly rate: $75 to $450 an hour (Financial Planning)"
        ],
        "quotes": [
          "List fees and Financial Planning Fees generally range from $500 to $50,000 on a fixed-fee basis, or $75 to $450 hourly, depending on the size, scope and nature of the services and the professionals rendering them."
        ]
      },
      {
        "label": "Planning fee",
        "statements": [
          "Hourly rate: $75 to $500 an hour (stand-alone Financial Planning, financial advice or consulting fees for…)"
        ],
        "quotes": [
          "stand-alone Financial Planning, financial advice or consulting fees for prospective clients who do not become advisory clients generally range from $500 to $50,000 fixed or $75 to $500 hourly and are negotiable."
        ]
      }
    ],
    "values": {
      "tiers": [],
      "range_pct": null,
      "max_pct": null,
      "account_minimum": null,
      "minimum_annual_fee": null,
      "planning": [
        {
          "kind": "flat",
          "amount": null,
          "min": 500.0,
          "max": 50000.0,
          "period": "one_time",
          "service": "Financial Planning"
        },
        {
          "kind": "hourly",
          "amount": null,
          "min": 75.0,
          "max": 450.0,
          "period": "hour",
          "service": "Financial Planning"
        },
        {
          "kind": "hourly",
          "amount": null,
          "min": 75.0,
          "max": 500.0,
          "period": "hour",
          "service": "stand-alone Financial Planning, financial advice or consulting fees for prospective clients who do not become advisory c"
        }
      ]
    },
    "quotes": [
      "List fees and Financial Planning Fees generally range from $500 to $50,000 on a fixed-fee basis, or $75 to $450 hourly, depending on the size, scope and nature of the services and the professionals rendering them.",
      "List fees and Financial Planning Fees generally range from $500 to $50,000 on a fixed-fee basis, or $75 to $450 hourly, depending on the size, scope and nature of the services and the professionals rendering them.",
      "stand-alone Financial Planning, financial advice or consulting fees for prospective clients who do not become advisory clients generally range from $500 to $50,000 fixed or $75 to $500 hourly and are negotiable."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    },
    {
      "name": "Fidelity Brokerage Services LLC",
      "name_as_filed": "FIDELITY BROKERAGE SERVICES LLC",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/waverly-advisors-llc-birmingham-al-115332.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 8621,
      "fewer_than_5": false,
      "raum": 3782563379.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 4302,
      "fewer_than_5": false,
      "raum": 17410249473.0
    },
    {
      "type": "banking_thrift",
      "label": "Banking or thrift institutions",
      "count": 2,
      "fewer_than_5": false,
      "raum": 3931971.0
    },
    {
      "type": "investment_companies",
      "label": "Investment companies",
      "count": 1,
      "fewer_than_5": false,
      "raum": 16611163.0
    },
    {
      "type": "pooled_investment_vehicles",
      "label": "Pooled investment vehicles (other than investment companies and business development companies)",
      "count": 27,
      "fewer_than_5": false,
      "raum": 1845686945.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": 453,
      "fewer_than_5": false,
      "raum": 4854787655.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": 81,
      "fewer_than_5": false,
      "raum": 823024641.0
    },
    {
      "type": "state_municipal",
      "label": "State or municipal government entities (including government pension plans)",
      "count": 1,
      "fewer_than_5": false,
      "raum": 14363130.0
    },
    {
      "type": "insurance_companies",
      "label": "Insurance companies",
      "count": 1,
      "fewer_than_5": false,
      "raum": 15646049.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 200,
      "fewer_than_5": false,
      "raum": 1105207710.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/115332",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}