# Watts Gwilliam & Company, LLC

> Watts Gwilliam & Company, LLC is an SEC-registered investment advisory firm in Gilbert, AZ, registered since 2004, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated July 28, 2026.

- CRD: 131458
- Filed as: WATTS GWILLIAM & COMPANY, LLC
- Also doing business as: OPTIC ASSET MANAGEMENT
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Gilbert, AZ
- Filing period: October 2026
- Form ADV filing dated: July 28, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/131458
- AdvisorCensus page: https://advisorcensus.com/firm/watts-gwilliam-and-company-llc-gilbert-az-131458

## Quick answers

**How is Watts Gwilliam & Company, LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Watts Gwilliam & Company, LLC reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

**Where is Watts Gwilliam & Company, LLC located?**
Watts Gwilliam & Company, LLC's principal office is in Gilbert, AZ, according to its Form ADV.

**Is Watts Gwilliam & Company, LLC registered with the SEC or a state?**
Watts Gwilliam & Company, LLC is an SEC-registered investment advisory firm, registered since 2004. Status as filed: Approved. CRD 131458.

**How much does Watts Gwilliam & Company, LLC manage?**
Watts Gwilliam & Company, LLC reports $1,031,900,000 in regulatory assets under management in its Form ADV filing dated July 28, 2026 (100% discretionary).

**How have Watts Gwilliam & Company, LLC's assets and staff changed since 2021?**
In the Form ADV data for Watts Gwilliam & Company, LLC: Regulatory assets under management: $329,356,422 in the October 2021 data and $1,031,900,000 in the October 2026 data, up 213%. Total employees: 8 in October 2021 and 9 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Watts Gwilliam & Company, LLC serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (458); individuals (other than high net worth individuals) (45); pension and profit sharing plans (but not the plan participants or government pension plans) (6).

**Which custodians does Watts Gwilliam & Company, LLC use?**
Watts Gwilliam & Company, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab and Fidelity Investments as custodians holding 10% or more of its separately managed account assets.

**Does Watts Gwilliam & Company, LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/131458

**What changed in Watts Gwilliam & Company, LLC's recent Form ADV filings?**
In the August 2026 filing data: Registered or notice-filed in TN.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated May 7, 2026)

- Minimum annual fee: $2,500

> We have established a minimum annual household fee of $2,500. This account minimum may have the effect of making our services impractical for accounts with fewer assets.

> Watts Gwilliam & Co. may decide to waive this minimum based upon certain criteria such as anticipated future earning capacity, anticipated future additional assets, related accounts, account composition, pro bono activity, etc.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab
- Fidelity Investments

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $1,031,900,000
- Discretionary: $1,031,493,625
- Non-discretionary: $406,375

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 45 | $8,100,000 |
| High net worth individuals | 458 | $973,200,000 |
| Pooled investment vehicles (other than investment companies and business development companies) | 4 | $19,500,000 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 6 | $29,900,000 |
| Charitable organizations | 1 | $1,200,000 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for pooled investment vehicles (other than investment companies)
- Portfolio management for businesses (other than small businesses) or institutional clients
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2004 (22 years)
- Employees: 9 total, 6 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AZ, CA, CO, FL, GA, IL, MA, MI, MN, NC, NM, NV, NY, OH, OR, PA, SC, TN, TX, UT, VA, WA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- optic-am.com
- opticassetmanagement.com
- opticinvestments.com
- wattsgwilliam.com
- wgwealthpath.com

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $329,356,422 | 8 | August 6, 2021 |
| October 2022 | $438,623,742 | 9 | July 15, 2022 |
| October 2023 | $432,908,600 | 9 | September 20, 2023 |
| October 2024 | $604,567,642 | 10 | September 30, 2024 |
| October 2025 | $818,900,000 | 9 | July 7, 2025 |
| October 2026 | $1,031,900,000 | 9 | July 28, 2026 |

Regulatory assets under management: $329,356,422 in the October 2021 data and $1,031,900,000 in the October 2026 data, up 213%.
Total employees: 8 in October 2021 and 9 in October 2026.

## Changes in the filing (last 12 months)

### August 2026
- Registered or notice-filed in TN.

### July 2026
- Registered or notice-filed in OH, OR.

### April 2026
- Regulatory assets under management went from $818,900,000 to $1,031,900,000 (+26%).

### December 2025
- Registered or notice-filed in MN.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Watts Gwilliam & Company, LLC (CRD 131458): Form ADV filing data as of October 2026.