# Waterrock Wealth Management

> Waterrock Wealth Management is an SEC-registered investment advisory firm in Albuquerque, NM, registered since 2023, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 24, 2026.

- CRD: 296462
- Filed as: WATERROCK WEALTH MANAGEMENT
- Legal name: Prien Asset Management, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Albuquerque, NM
- Filing period: October 2026
- Form ADV filing dated: March 24, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/296462
- AdvisorCensus page: https://advisorcensus.com/firm/waterrock-wealth-management-albuquerque-nm-296462

## Quick answers

**How is Waterrock Wealth Management compensated?**
On its Form ADV (Item 5.E, October 2026), Waterrock Wealth Management reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**Where is Waterrock Wealth Management located?**
Waterrock Wealth Management's principal office is in Albuquerque, NM, according to its Form ADV; the April 2026 filing also lists 1 other office (Schedule D, Section 1.F).

**Is Waterrock Wealth Management registered with the SEC or a state?**
Waterrock Wealth Management is an SEC-registered investment advisory firm, registered since 2023. Status as filed: Approved. CRD 296462.

**How much does Waterrock Wealth Management manage?**
Waterrock Wealth Management reports $153,703,156 in regulatory assets under management in its Form ADV filing dated March 24, 2026 (100% discretionary).

**How have Waterrock Wealth Management's assets and staff changed since 2023?**
In the Form ADV data for Waterrock Wealth Management: Regulatory assets under management: $101,327,000 in the October 2023 data and $153,703,156 in the October 2026 data, up 52%. Total employees: 5 in October 2023 and 5 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Waterrock Wealth Management serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (252); high net worth individuals (37); charitable organizations (1).

**Which custodians does Waterrock Wealth Management use?**
Waterrock Wealth Management's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Waterrock Wealth Management report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/296462

**Does Waterrock Wealth Management state an account minimum?**
Its Form ADV Part 2A brochure dated March 24, 2026 says: "Prien Asset Management generally does not impose a minimum relationship size."

**What changed in Waterrock Wealth Management's recent Form ADV filings?**
In the April 2026 filing data: Regulatory assets under management went from $132,519,125 to $153,703,156 (+16%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated March 24, 2026)

- Account minimum: None

> Prien Asset Management generally does not impose a minimum relationship size.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $153,703,156
- Discretionary: $153,703,156
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 252 | $31,413,292 |
| High net worth individuals | 37 | $122,133,182 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 0 | $0 |
| Charitable organizations | 1 | $156,682 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 0 | $0 |
| Other | 0 | $0 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2023 (3 years)
- Employees: 5 total, 5 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AZ, CA, CO, NM, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the April 2026 filing
- Albuquerque, NM

### Websites listed on Form ADV (Item 1.I)
- waterrockdividend.com
- waterrockwealthmanagement.com
- Facebook facebook.com
- LinkedIn @christopher-prien-9646ab17

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2023 | $101,327,000 | 5 | August 16, 2023 |
| October 2024 | $113,231,308 | 5 | September 27, 2024 |
| October 2025 | $132,519,125 | 5 | May 16, 2025 |
| October 2026 | $153,703,156 | 5 | March 24, 2026 |

Regulatory assets under management: $101,327,000 in the October 2023 data and $153,703,156 in the October 2026 data, up 52%.
Total employees: 5 in October 2023 and 5 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Regulatory assets under management went from $132,519,125 to $153,703,156 (+16%).

### December 2025
- Registered or notice-filed in CA.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Waterrock Wealth Management (CRD 296462): Form ADV filing data as of October 2026.