# Wall Capital Group, Inc.

> Wall Capital Group, Inc. is an SEC-registered investment advisory firm in Phoenix, AZ, registered since 1992, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated April 20, 2026.

- CRD: 105913
- Filed as: WALL CAPITAL GROUP, INC.
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Phoenix, AZ
- Filing period: October 2026
- Form ADV filing dated: April 20, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/105913
- AdvisorCensus page: https://advisorcensus.com/firm/wall-capital-group-inc-phoenix-az-105913

## Quick answers

**How is Wall Capital Group, Inc. compensated?**
On its Form ADV (Item 5.E, October 2026), Wall Capital Group, Inc. reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees). The amounts are in Item 5 of its Form ADV Part 2A brochure.

**Where is Wall Capital Group, Inc. located?**
Wall Capital Group, Inc.'s principal office is in Phoenix, AZ, according to its Form ADV.

**Is Wall Capital Group, Inc. registered with the SEC or a state?**
Wall Capital Group, Inc. is an SEC-registered investment advisory firm, registered since 1992. Status as filed: Approved. CRD 105913.

**How much does Wall Capital Group, Inc. manage?**
Wall Capital Group, Inc. reports $294,661,243 in regulatory assets under management in its Form ADV filing dated April 20, 2026 (45% discretionary).

**How have Wall Capital Group, Inc.'s assets and staff changed since 2021?**
In the Form ADV data for Wall Capital Group, Inc.: Regulatory assets under management: $1,503,970,892 in the October 2021 data and $294,661,243 in the October 2026 data, down 80%. Total employees: 6 in October 2021 and 5 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Wall Capital Group, Inc. serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (760); high net worth individuals (34); state or municipal government entities (including government pension plans) (5).

**Which custodians does Wall Capital Group, Inc. use?**
Wall Capital Group, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Wall Capital Group, Inc. report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/105913

**What changed in Wall Capital Group, Inc.'s recent Form ADV filings?**
In the April 2026 filing data: Employees performing advisory functions went from 2 to 3. Regulatory assets under management went from $107,549,169 to $294,661,243 (+174%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $294,661,243
- Discretionary: $132,017,302
- Non-discretionary: $162,643,941

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 760 | $92,881,938 |
| High net worth individuals | 34 | $49,387,903 |
| Banking or thrift institutions | Not reported | $0 |
| Investment companies | Not reported | $0 |
| Business development companies | Not reported | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | Not reported | $0 |
| Charitable organizations | Fewer than 5 | $2,677,701 |
| State or municipal government entities (including government pension plans) | 5 | $147,737,842 |
| Other investment advisers | Fewer than 5 | $1,949,741 |
| Insurance companies | Not reported | $0 |
| Sovereign wealth funds and foreign official institutions | Not reported | $0 |
| Corporations or other businesses not listed above | Fewer than 5 | $26,118 |
| Other | Not reported | $0 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 1992 (34 years)
- Employees: 5 total, 3 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AZ, IL
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- wallcapitalgroup.com

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $1,503,970,892 | 6 | March 9, 2021 |
| October 2022 | $1,596,647,807 | 6 | March 21, 2022 |
| October 2023 | $630,225,976 | 6 | April 21, 2023 |
| October 2024 | $657,740,174 | 6 | April 4, 2024 |
| October 2025 | $107,549,169 | 5 | March 24, 2025 |
| October 2026 | $294,661,243 | 5 | April 20, 2026 |

Regulatory assets under management: $1,503,970,892 in the October 2021 data and $294,661,243 in the October 2026 data, down 80%.
Total employees: 6 in October 2021 and 5 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Employees performing advisory functions went from 2 to 3.
- Regulatory assets under management went from $107,549,169 to $294,661,243 (+174%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Wall Capital Group, Inc. (CRD 105913): Form ADV filing data as of October 2026.