{
  "crd_number": 318448,
  "slug": "wagner-planning-lake-oswego-or-318448",
  "primary_business_name": "WAGNER PLANNING",
  "legal_name": "WAGNER FINANCIAL, LLC",
  "dbas": [],
  "city": "Lake Oswego",
  "state": "OR",
  "country": "United States",
  "cbsa_code": "38900",
  "metro": {
    "cbsa_code": "38900",
    "common_name": "Portland",
    "msa_name": "Portland-Vancouver-Hillsboro, OR-WA",
    "path": "/advisors/or/portland"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2022-04-29",
  "years_registered": 4,
  "period": "2026-10-01",
  "filing_date": "2026-03-10",
  "carried_forward": false,
  "raum_total": 144746111.0,
  "raum_discretionary": 144746111.0,
  "raum_non_discretionary": 0.0,
  "raum_band": "100m_500m",
  "raum_band_label": "$100 million to $500 million",
  "total_employees": 5,
  "advisory_employees": 2,
  "client_count_bucket": null,
  "clients_by_type": {
    "individuals": {
      "raum": 48706333.0,
      "count": 134
    },
    "high_net_worth_individuals": {
      "raum": 96039778.0,
      "count": 69
    }
  },
  "compensation_types": [
    "fixed",
    "hourly",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "portfolio_management_individuals"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "AZ",
    "OR",
    "WA"
  ],
  "websites": [
    "https://linkedin.com/company/wagner-planning",
    "https://wagnerplanning.com"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/318448",
  "city_as_filed": "LAKE OSWEGO",
  "url": "https://advisorcensus.com/firm/wagner-planning-lake-oswego-or-318448",
  "display_name": "Wagner Planning",
  "summary": "Wagner Planning is an SEC-registered investment advisory firm in Lake Oswego, OR, registered since 2022, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 10, 2026.",
  "citation": "AdvisorCensus. Wagner Planning (CRD 318448): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Fixed fees (other than subscription fees)"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses"
  ],
  "quick_answers": [
    {
      "q": "How is Wagner Planning compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Wagner Planning reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees)."
    },
    {
      "q": "How much does Wagner Planning charge?",
      "a": "Its Form ADV Part 2A brochure dated March 10, 2026 states: Asset-based fee: 0.5% to 1.6% a year (a range, as the brochure states it); Hourly rate: $375 an hour (financial planning and consulting services). Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is Wagner Planning located?",
      "a": "Wagner Planning's principal office is in Lake Oswego, OR, according to its Form ADV."
    },
    {
      "q": "Is Wagner Planning registered with the SEC or a state?",
      "a": "Wagner Planning is an SEC-registered investment advisory firm, registered since 2022. Status as filed: Approved. CRD 318448."
    },
    {
      "q": "How much does Wagner Planning manage?",
      "a": "Wagner Planning reports $144,746,111 in regulatory assets under management in its Form ADV filing dated March 10, 2026 (100% discretionary)."
    },
    {
      "q": "How have Wagner Planning's assets and staff changed since 2022?",
      "a": "In the Form ADV data for Wagner Planning: Regulatory assets under management: $108,556,182 in the October 2022 data and $144,746,111 in the October 2026 data, up 33%. Total employees: 5 in October 2022 and 5 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Wagner Planning serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (134); high net worth individuals (69)."
    },
    {
      "q": "Which custodians does Wagner Planning use?",
      "a": "Wagner Planning's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Pershing LLC as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Wagner Planning report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/318448"
    },
    {
      "q": "What changed in Wagner Planning's recent Form ADV filings?",
      "a": "In the April 2026 filing data: Employees performing advisory functions went from 1 to 2. Regulatory assets under management went from $127,933,708 to $144,746,111 (+13%)."
    }
  ],
  "filing_history": [
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 108556182.0,
      "total_employees": 5,
      "filing_date": "2022-08-25"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 95179303.0,
      "total_employees": 5,
      "filing_date": "2023-03-03"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 114517841.0,
      "total_employees": 5,
      "filing_date": "2024-03-26"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 127933708.0,
      "total_employees": 4,
      "filing_date": "2025-01-27"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 144746111.0,
      "total_employees": 5,
      "filing_date": "2026-03-10"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Employees performing advisory functions went from 1 to 2.",
        "Regulatory assets under management went from $127,933,708 to $144,746,111 (+13%)."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated March 10, 2026",
    "provided_by_the_firm": false,
    "tiers": [],
    "flat_rate": null,
    "stated_range": "0.5% to 1.6% a year",
    "stated_maximum": null,
    "account_minimum": null,
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": null,
    "planning_fees": [
      "Hourly rate: $375 an hour (financial planning and consulting services)"
    ],
    "figures": [
      {
        "label": "Asset-based fee",
        "statements": [
          "Asset-based fee: 0.5% to 1.6% a year (a range, as the brochure states it)"
        ],
        "quotes": [
          "These fees typically range from 0.50% - 1.60% of the market value of your account per year and will be applied either in accordance with a tiered fee schedule or at a flat annual rate across your entire account."
        ]
      },
      {
        "label": "Planning fee",
        "statements": [
          "Hourly rate: $375 an hour (financial planning and consulting services)"
        ],
        "quotes": [
          "When you engage us for financial planning and consulting services, we will charge you a fixed fee typically ranging from $2,000 - $4,000 or an hourly fee of up to $375 per hour"
        ]
      }
    ],
    "values": {
      "tiers": [],
      "range_pct": [
        0.5,
        1.6
      ],
      "max_pct": null,
      "account_minimum": null,
      "minimum_annual_fee": null,
      "planning": [
        {
          "kind": "hourly",
          "amount": 375.0,
          "min": null,
          "max": null,
          "period": "hour",
          "service": "financial planning and consulting services"
        }
      ]
    },
    "quotes": [
      "These fees typically range from 0.50% - 1.60% of the market value of your account per year and will be applied either in accordance with a tiered fee schedule or at a flat annual rate across your entire account.",
      "When you engage us for financial planning and consulting services, we will charge you a fixed fee typically ranging from $2,000 - $4,000 or an hourly fee of up to $375 per hour"
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Pershing LLC",
      "name_as_filed": "PERSHING LLC",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/wagner-planning-lake-oswego-or-318448.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 134,
      "fewer_than_5": false,
      "raum": 48706333.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 69,
      "fewer_than_5": false,
      "raum": 96039778.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/318448",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}