# VIP Planners, Inc.

> VIP Planners, Inc. is an SEC-registered investment advisory firm in Roanoke, VA, registered since 2025, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 25, 2026.

- CRD: 111946
- Filed as: VIP PLANNERS, INC.
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Roanoke, VA
- Filing period: October 2026
- Form ADV filing dated: March 25, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/111946
- AdvisorCensus page: https://advisorcensus.com/firm/vip-planners-inc-roanoke-va-111946

## Quick answers

**How is VIP Planners, Inc. compensated?**
On its Form ADV (Item 5.E, October 2026), VIP Planners, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**How much does VIP Planners, Inc. charge?**
Its Form ADV Part 2A brochure dated February 18, 2026 states: Hourly rate: $375 an hour (Follow-up implementation work). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is VIP Planners, Inc. located?**
VIP Planners, Inc.'s principal office is in Roanoke, VA, according to its Form ADV; the April 2026 filing also lists 1 other office (Schedule D, Section 1.F).

**Is VIP Planners, Inc. registered with the SEC or a state?**
VIP Planners, Inc. is an SEC-registered investment advisory firm, registered since 2025. Status as filed: Approved. CRD 111946.

**How much does VIP Planners, Inc. manage?**
VIP Planners, Inc. reports $126,165,535 in regulatory assets under management in its Form ADV filing dated March 25, 2026 (100% discretionary).

**What types of clients does VIP Planners, Inc. serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (175); high net worth individuals (31); charitable organizations (3).

**Which custodians does VIP Planners, Inc. use?**
VIP Planners, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists National Financial Services LLC as a custodian holding 10% or more of its separately managed account assets.

**Does VIP Planners, Inc. report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/111946

**Does VIP Planners, Inc. state an account minimum?**
Its Form ADV Part 2A brochure dated February 18, 2026 says: "The minimum account size is $100,000 of assets under management to maintain their relationship with us."

**What changed in VIP Planners, Inc.'s recent Form ADV filings?**
In the March 2026 filing data: Regulatory assets under management went from $104,539,393 to $126,165,535 (+21%). Added an office in Forest, VA.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated February 18, 2026)

- Account minimum: $100,000

> The minimum account size is $100,000 of assets under management to maintain their relationship with us.

- Hourly rate: $375 an hour (Follow-up implementation work)

> Follow -up implementation work is billed separately at a rate of $375 per hour and is also negotiable.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- National Financial Services LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $126,165,535
- Discretionary: $126,165,535
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 175 | $36,570,611 |
| High net worth individuals | 31 | $88,729,157 |
| Charitable organizations | 3 | $865,767 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses

### Firm details
- Registered since: 2025 (1 year)
- Employees: 4 total, 3 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: NC, TX, VA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the April 2026 filing
- Forest, VA

### Websites listed on Form ADV (Item 1.I)
- vipplanners.com

## Changes in the filing (last 12 months)

### March 2026
- Regulatory assets under management went from $104,539,393 to $126,165,535 (+21%).
- Added an office in Forest, VA.

### January 2026
- Employees performing advisory functions went from 2 to 3.

### December 2025
- Newly registered with the SEC.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. VIP Planners, Inc. (CRD 111946): Form ADV filing data as of October 2026.