{
  "crd_number": 158667,
  "slug": "verity-asset-management-durham-nc-158667",
  "primary_business_name": "VERITY ASSET MANAGEMENT",
  "legal_name": "VERITY ASSET MANAGEMENT, INC.",
  "dbas": [],
  "city": "Durham",
  "state": "NC",
  "country": "United States",
  "cbsa_code": "20500",
  "metro": {
    "cbsa_code": "20500",
    "common_name": "Durham",
    "msa_name": "Durham-Chapel Hill, NC",
    "path": "/advisors/nc/durham"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2006-05-26",
  "years_registered": 20,
  "period": "2026-10-01",
  "filing_date": "2026-06-05",
  "carried_forward": false,
  "raum_total": 1154371169.0,
  "raum_discretionary": 1154371169.0,
  "raum_non_discretionary": 0.0,
  "raum_band": "1b_5b",
  "raum_band_label": "$1 billion to $5 billion",
  "total_employees": 77,
  "advisory_employees": 54,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "charitable": {
      "raum": null,
      "count": 0
    },
    "individuals": {
      "raum": 411727155.0,
      "count": 5602
    },
    "banking_thrift": {
      "raum": null,
      "count": 0
    },
    "state_municipal": {
      "raum": null,
      "count": 0
    },
    "insurance_companies": {
      "raum": null,
      "count": 0
    },
    "investment_companies": {
      "raum": 91043475.0,
      "count": 1
    },
    "pension_profit_sharing": {
      "raum": 31434760.0,
      "count": 17
    },
    "other_investment_advisers": {
      "raum": 185769426.0,
      "count": 14
    },
    "high_net_worth_individuals": {
      "raum": 434182318.0,
      "count": 201
    },
    "pooled_investment_vehicles": {
      "raum": null,
      "count": 0
    },
    "corporations_other_businesses": {
      "raum": 214035.0,
      "count": 3,
      "fewer_than_5": true
    },
    "business_development_companies": {
      "raum": null,
      "count": 0
    },
    "sovereign_wealth_foreign_official": {
      "raum": null,
      "count": 0
    }
  },
  "compensation_types": [
    "fixed",
    "hourly",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "other",
    "pension_consulting",
    "portfolio_management_businesses_institutional",
    "portfolio_management_individuals",
    "portfolio_management_investment_companies",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 4,
  "states_registered": [
    "AL",
    "AZ",
    "CA",
    "CO",
    "CT",
    "DC",
    "DE",
    "FL",
    "GA",
    "IA",
    "IL",
    "IN",
    "KY",
    "LA",
    "MA",
    "MD",
    "MI",
    "MO",
    "NC",
    "NH",
    "NJ",
    "NM",
    "NV",
    "NY",
    "OH",
    "OK",
    "PA",
    "SC",
    "TN",
    "TX",
    "UT",
    "VA",
    "VT",
    "WA",
    "WI"
  ],
  "websites": [
    "https://facebook.com/VerityAssetManagement",
    "https://linkedin.com/company/verity-asset-management",
    "https://verityinvest.com"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/158667",
  "disclosure_items": [
    {
      "item": "11.D(4)",
      "question": "In the past ten years, has another federal regulator, a state regulator, or a foreign financial regulator entered an order against the firm or an advisory affiliate in connection with investment-related activity?"
    },
    {
      "item": "11.E(1)",
      "question": "Has a self-regulatory organization (such as FINRA) or a commodities exchange ever found that the firm or an advisory affiliate made a false statement or omission?"
    },
    {
      "item": "11.E(2)",
      "question": "Has a self-regulatory organization or a commodities exchange ever found that the firm or an advisory affiliate was involved in a violation of its rules, other than a minor rule violation under a plan the SEC approved?"
    },
    {
      "item": "11.E(4)",
      "question": "Has a self-regulatory organization or a commodities exchange ever disciplined the firm or an advisory affiliate by expelling or suspending it from membership, barring or suspending it from association with other members, or otherwise restricting its activities?"
    }
  ],
  "city_as_filed": "DURHAM",
  "url": "https://advisorcensus.com/firm/verity-asset-management-durham-nc-158667",
  "display_name": "Verity Asset Management",
  "summary": "Verity Asset Management is an SEC-registered investment advisory firm in Durham, NC, registered since 2006, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated June 5, 2026.",
  "citation": "AdvisorCensus. Verity Asset Management (CRD 158667): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Fixed fees (other than subscription fees)"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Portfolio management for investment companies (and business development companies)",
    "Portfolio management for businesses (other than small businesses) or institutional clients",
    "Pension consulting services",
    "Selection of other advisers (including private fund managers)",
    "Other"
  ],
  "quick_answers": [
    {
      "q": "How is Verity Asset Management compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Verity Asset Management reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees)."
    },
    {
      "q": "How much does Verity Asset Management charge?",
      "a": "Its Form ADV Part 2A brochure dated June 5, 2026 states: Hourly rate: $100 to $250 an hour; Flat fee: $500 to $10,000. Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is Verity Asset Management located?",
      "a": "Verity Asset Management's principal office is in Durham, NC, according to its Form ADV; the July 2026 filing also lists 9 other offices (Schedule D, Section 1.F)."
    },
    {
      "q": "Is Verity Asset Management registered with the SEC or a state?",
      "a": "Verity Asset Management is an SEC-registered investment advisory firm, registered since 2006. Status as filed: Approved. CRD 158667."
    },
    {
      "q": "How much does Verity Asset Management manage?",
      "a": "Verity Asset Management reports $1,154,371,169 in regulatory assets under management in its Form ADV filing dated June 5, 2026 (100% discretionary)."
    },
    {
      "q": "How have Verity Asset Management's assets and staff changed since 2021?",
      "a": "In the Form ADV data for Verity Asset Management: Regulatory assets under management: $660,906,979 in the October 2021 data and $1,154,371,169 in the October 2026 data, up 75%. Total employees: 79 in October 2021 and 77 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Verity Asset Management serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (5,602); high net worth individuals (201); pension and profit sharing plans (but not the plan participants or government pension plans) (17)."
    },
    {
      "q": "Which custodians does Verity Asset Management use?",
      "a": "Verity Asset Management's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Axos Clearing LLC, Fidelity Investments and TIAA as custodians holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Verity Asset Management report any disciplinary disclosures?",
      "a": "Reports 4 disclosure items on Form ADV Item 11: yes answers to 11.D(4) (another regulator's order in the past ten years), 11.E(1) (self-regulatory organization's finding of a false statement or omission), 11.E(2) (self-regulatory organization's finding of a rule violation), and 11.E(4) (self-regulatory organization's expulsion, suspension, bar, or restriction). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/158667"
    },
    {
      "q": "What changed in Verity Asset Management's recent Form ADV filings?",
      "a": "In the April 2026 filing data: Employees performing advisory functions went from 57 to 54. Regulatory assets under management went from $1,041,329,944 to $1,154,371,169 (+11%). No longer lists an office in Carrboro, NC."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 660906979.0,
      "total_employees": 79,
      "filing_date": "2021-09-08"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 817766323.0,
      "total_employees": 97,
      "filing_date": "2022-09-02"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 783152132.0,
      "total_employees": 69,
      "filing_date": "2023-08-21"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 902895255.0,
      "total_employees": 64,
      "filing_date": "2024-04-04"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 1041329944.0,
      "total_employees": 67,
      "filing_date": "2025-07-21"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 1154371169.0,
      "total_employees": 77,
      "filing_date": "2026-06-05"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Employees performing advisory functions went from 57 to 54.",
        "Regulatory assets under management went from $1,041,329,944 to $1,154,371,169 (+11%).",
        "No longer lists an office in Carrboro, NC."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated June 5, 2026",
    "provided_by_the_firm": false,
    "tiers": [],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": null,
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": null,
    "planning_fees": [
      "Hourly rate: $100 to $250 an hour",
      "Flat fee: $500 to $10,000"
    ],
    "figures": [
      {
        "label": "Planning fee",
        "statements": [
          "Hourly rate: $100 to $250 an hour"
        ],
        "quotes": [
          "Hourly fees will typically range from $100 to $250 per hour."
        ]
      },
      {
        "label": "Planning fee",
        "statements": [
          "Flat fee: $500 to $10,000"
        ],
        "quotes": [
          "Fixed fees will typically range from $500 to $10,000, depending on the specific arrangement reached with the client."
        ]
      }
    ],
    "values": {
      "tiers": [],
      "range_pct": null,
      "max_pct": null,
      "account_minimum": null,
      "minimum_annual_fee": null,
      "planning": [
        {
          "kind": "hourly",
          "amount": null,
          "min": 100.0,
          "max": 250.0,
          "period": "hour",
          "service": null
        },
        {
          "kind": "flat",
          "amount": null,
          "min": 500.0,
          "max": 10000.0,
          "period": "one_time",
          "service": null
        }
      ]
    },
    "quotes": [
      "Hourly fees will typically range from $100 to $250 per hour.",
      "Fixed fees will typically range from $500 to $10,000, depending on the specific arrangement reached with the client."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Axos Clearing LLC",
      "name_as_filed": "AXOS CLEARING LLC",
      "affiliated": false
    },
    {
      "name": "Fidelity Investments",
      "name_as_filed": "FIDELITY INVESTMENTS",
      "affiliated": false
    },
    {
      "name": "TIAA",
      "name_as_filed": "TIAA",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/verity-asset-management-durham-nc-158667.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 5602,
      "fewer_than_5": false,
      "raum": 411727155.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 201,
      "fewer_than_5": false,
      "raum": 434182318.0
    },
    {
      "type": "banking_thrift",
      "label": "Banking or thrift institutions",
      "count": 0,
      "fewer_than_5": false,
      "raum": null
    },
    {
      "type": "investment_companies",
      "label": "Investment companies",
      "count": 1,
      "fewer_than_5": false,
      "raum": 91043475.0
    },
    {
      "type": "business_development_companies",
      "label": "Business development companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": null
    },
    {
      "type": "pooled_investment_vehicles",
      "label": "Pooled investment vehicles (other than investment companies and business development companies)",
      "count": 0,
      "fewer_than_5": false,
      "raum": null
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": 17,
      "fewer_than_5": false,
      "raum": 31434760.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": 0,
      "fewer_than_5": false,
      "raum": null
    },
    {
      "type": "state_municipal",
      "label": "State or municipal government entities (including government pension plans)",
      "count": 0,
      "fewer_than_5": false,
      "raum": null
    },
    {
      "type": "other_investment_advisers",
      "label": "Other investment advisers",
      "count": 14,
      "fewer_than_5": false,
      "raum": 185769426.0
    },
    {
      "type": "insurance_companies",
      "label": "Insurance companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": null
    },
    {
      "type": "sovereign_wealth_foreign_official",
      "label": "Sovereign wealth funds and foreign official institutions",
      "count": 0,
      "fewer_than_5": false,
      "raum": null
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 3,
      "fewer_than_5": true,
      "raum": 214035.0
    }
  ],
  "disclosure_line": "Reports 4 disclosure items on Form ADV Item 11.",
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/158667",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}