# Values First Advisors, Inc.

> Values First Advisors, Inc. is an SEC-registered investment advisory firm in Johnson City, TN, registered since 2009, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated July 23, 2026.

- CRD: 148532
- Filed as: VALUES FIRST ADVISORS, INC.
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Johnson City, TN
- Filing period: October 2026
- Form ADV filing dated: July 23, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/148532
- AdvisorCensus page: https://advisorcensus.com/firm/values-first-advisors-inc-johnson-city-tn-148532

## Quick answers

**How is Values First Advisors, Inc. compensated?**
On its Form ADV (Item 5.E, October 2026), Values First Advisors, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**How much does Values First Advisors, Inc. charge?**
Its Form ADV Part 2A brochure dated July 23, 2026 states: Hourly rate: $300 an hour (Financial planning and services outside of asset allocation and portfolio…); Flat fee: $2,000 (Onboarding Fee). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Values First Advisors, Inc. located?**
Values First Advisors, Inc.'s principal office is in Johnson City, TN, according to its Form ADV; the August 2026 filing also lists 1 other office (Schedule D, Section 1.F).

**Is Values First Advisors, Inc. registered with the SEC or a state?**
Values First Advisors, Inc. is an SEC-registered investment advisory firm, registered since 2009. Status as filed: Approved. CRD 148532.

**How much does Values First Advisors, Inc. manage?**
Values First Advisors, Inc. reports $215,420,365 in regulatory assets under management in its Form ADV filing dated July 23, 2026 (98% discretionary).

**How have Values First Advisors, Inc.'s assets and staff changed since 2021?**
In the Form ADV data for Values First Advisors, Inc.: Regulatory assets under management: $151,818,033 in the October 2021 data and $215,420,365 in the October 2026 data, up 42%. Total employees: 9 in October 2021 and 12 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Values First Advisors, Inc. serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (894); high net worth individuals (73).

**Which custodians does Values First Advisors, Inc. use?**
Values First Advisors, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Goldman Sachs Custody Solutions as a custodian holding 10% or more of its separately managed account assets.

**Does Values First Advisors, Inc. report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/148532

**What changed in Values First Advisors, Inc.'s recent Form ADV filings?**
In the August 2026 filing data: Registered or notice-filed in NH.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated July 23, 2026)

- Hourly rate: $300 an hour (Financial planning and services outside of asset allocation and portfolio…)

> We assess an hourly fee of $300 for our Non-Fiduciary Participant Education Services, Investment Policy Statement Services, or other consulting services.

- Flat fee: $2,000 (Onboarding Fee)

> We assess a one-time onboarding fee of $2,000 upon the execution of the advisory agreement

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Goldman Sachs Custody Solutions

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $215,420,365
- Discretionary: $212,036,464
- Non-discretionary: $3,383,901

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 894 | $148,295,766 |
| High net worth individuals | 73 | $64,983,987 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 0 | $0 |
| Charitable organizations | Fewer than 5 | $2,140,612 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 0 | $0 |
| Other | 0 | $0 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2009 (17 years)
- Employees: 12 total, 9 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AL, AR, FL, GA, IA, IL, KS, KY, LA, MI, MO, MS, NC, NH, NM, NY, OH, OK, PA, SC, TN, TX, VA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the August 2026 filing
- Ponte Vedra, FL

### Websites listed on Form ADV (Item 1.I)
- valuesfirst.com
- valuesfirstadvisors.com
- LinkedIn @5058158

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $151,818,033 | 9 | July 13, 2021 |
| October 2022 | $196,011,765 | 10 | July 27, 2022 |
| October 2023 | $174,912,901 | 11 | September 18, 2023 |
| October 2024 | $190,075,740 | 12 | June 26, 2024 |
| October 2025 | $201,956,787 | 13 | June 25, 2025 |
| October 2026 | $215,420,365 | 12 | July 23, 2026 |

Regulatory assets under management: $151,818,033 in the October 2021 data and $215,420,365 in the October 2026 data, up 42%.
Total employees: 9 in October 2021 and 12 in October 2026.

## Changes in the filing (last 12 months)

### August 2026
- Registered or notice-filed in NH.

### April 2026
- Employees performing advisory functions went from 8 to 9.

### December 2025
- Registered or notice-filed in NM, SC.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Values First Advisors, Inc. (CRD 148532): Form ADV filing data as of October 2026.