{
  "crd_number": 103857,
  "slug": "usa-financial-securities-llc-ada-mi-103857",
  "primary_business_name": "USA FINANCIAL SECURITIES LLC",
  "legal_name": "USA FINANCIAL SECURITIES LLC",
  "dbas": [
    "USA FINANCIAL",
    "USA FINANCIAL ASSET MANAGEMENT"
  ],
  "city": "Ada",
  "state": "MI",
  "country": "United States",
  "cbsa_code": "24340",
  "metro": {
    "cbsa_code": "24340",
    "common_name": "Grand Rapids",
    "msa_name": "Grand Rapids-Wyoming-Kentwood, MI",
    "path": "/advisors/mi/grand-rapids"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2007-08-24",
  "years_registered": 19,
  "period": "2026-10-01",
  "filing_date": "2026-03-27",
  "carried_forward": false,
  "raum_total": 296504775.0,
  "raum_discretionary": 205343323.0,
  "raum_non_discretionary": 91161452.0,
  "raum_band": "100m_500m",
  "raum_band_label": "$100 million to $500 million",
  "total_employees": 172,
  "advisory_employees": 134,
  "client_count_bucket": null,
  "clients_by_type": {
    "other": {
      "raum": 0.0,
      "count": 0
    },
    "charitable": {
      "raum": 0.0,
      "count": 0
    },
    "individuals": {
      "raum": 211900205.0,
      "count": 1185
    },
    "banking_thrift": {
      "raum": 0.0,
      "count": 0
    },
    "state_municipal": {
      "raum": 0.0,
      "count": 0
    },
    "insurance_companies": {
      "raum": 0.0,
      "count": 0
    },
    "investment_companies": {
      "raum": 0.0,
      "count": 0
    },
    "pension_profit_sharing": {
      "raum": 0.0,
      "count": 0
    },
    "other_investment_advisers": {
      "raum": 0.0,
      "count": 0
    },
    "high_net_worth_individuals": {
      "raum": 79416328.0,
      "count": 53
    },
    "pooled_investment_vehicles": {
      "raum": 0.0,
      "count": 0
    },
    "corporations_other_businesses": {
      "raum": 5188242.0,
      "count": 8
    },
    "business_development_companies": {
      "raum": 0.0,
      "count": 0
    },
    "sovereign_wealth_foreign_official": {
      "raum": 0.0,
      "count": 0
    }
  },
  "compensation_types": [
    "commissions",
    "fixed",
    "hourly",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "portfolio_management_individuals",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": true,
  "disclosure_yes_count": 5,
  "states_registered": [
    "AK",
    "AL",
    "AR",
    "AZ",
    "CA",
    "CO",
    "CT",
    "DC",
    "DE",
    "FL",
    "GA",
    "HI",
    "IA",
    "ID",
    "IL",
    "IN",
    "KS",
    "KY",
    "LA",
    "MA",
    "MD",
    "ME",
    "MI",
    "MN",
    "MO",
    "MS",
    "MT",
    "NC",
    "ND",
    "NE",
    "NH",
    "NJ",
    "NM",
    "NV",
    "NY",
    "OH",
    "OK",
    "OR",
    "PA",
    "RI",
    "SC",
    "SD",
    "TN",
    "TX",
    "UT",
    "VA",
    "VT",
    "WA",
    "WI",
    "WV",
    "WY"
  ],
  "websites": [
    "https://advisoradvancement.com",
    "https://linkedin.com/company/usa-financial-securities",
    "https://usafinancial.com",
    "https://usafinancial.net"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/103857",
  "disclosure_items": [
    {
      "item": "11.C(2)",
      "question": "Has the SEC or the CFTC ever found that the firm or an advisory affiliate was involved in a violation of SEC or CFTC regulations or statutes?"
    },
    {
      "item": "11.C(4)",
      "question": "Has the SEC or the CFTC ever entered an order against the firm or an advisory affiliate in connection with investment-related activity?"
    },
    {
      "item": "11.C(5)",
      "question": "Has the SEC or the CFTC ever imposed a civil money penalty on the firm or an advisory affiliate, or ordered the firm or an advisory affiliate to cease and desist from an activity?"
    },
    {
      "item": "11.D(2)",
      "question": "Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate was involved in a violation of investment-related regulations or statutes?"
    },
    {
      "item": "11.D(4)",
      "question": "In the past ten years, has another federal regulator, a state regulator, or a foreign financial regulator entered an order against the firm or an advisory affiliate in connection with investment-related activity?"
    }
  ],
  "city_as_filed": "ADA",
  "url": "https://advisorcensus.com/firm/usa-financial-securities-llc-ada-mi-103857",
  "display_name": "USA Financial Securities LLC",
  "summary": "USA Financial Securities LLC is an SEC-registered investment advisory firm in Ada, MI, registered since 2007, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 27, 2026.",
  "citation": "AdvisorCensus. USA Financial Securities LLC (CRD 103857): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Fixed fees (other than subscription fees)",
    "Commissions"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Selection of other advisers (including private fund managers)"
  ],
  "quick_answers": [
    {
      "q": "How is USA Financial Securities LLC compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), USA Financial Securities LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); commissions."
    },
    {
      "q": "What does USA Financial Securities LLC's brochure say about its fees?",
      "a": "Its Form ADV Part 2A brochure dated March 27, 2026 states: Asset-based fee: up to 2.7% of assets a year (the maximum the brochure states). Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is USA Financial Securities LLC located?",
      "a": "USA Financial Securities LLC's principal office is in Ada, MI, according to its Form ADV; the April 2026 filing also lists 26 other offices (Schedule D, Section 1.F)."
    },
    {
      "q": "Is USA Financial Securities LLC registered with the SEC or a state?",
      "a": "USA Financial Securities LLC is an SEC-registered investment advisory firm, registered since 2007. Status as filed: Approved. CRD 103857."
    },
    {
      "q": "How much does USA Financial Securities LLC manage?",
      "a": "USA Financial Securities LLC reports $296,504,775 in regulatory assets under management in its Form ADV filing dated March 27, 2026 (69% discretionary)."
    },
    {
      "q": "How have USA Financial Securities LLC's assets and staff changed since 2021?",
      "a": "In the Form ADV data for USA Financial Securities LLC: Regulatory assets under management: $212,045,697 in the October 2021 data and $296,504,775 in the October 2026 data, up 40%. Total employees: 178 in October 2021 and 172 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does USA Financial Securities LLC serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (1,185); high net worth individuals (53); corporations or other businesses not listed above (8)."
    },
    {
      "q": "Which custodians does USA Financial Securities LLC use?",
      "a": "USA Financial Securities LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Pershing LLC as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does USA Financial Securities LLC report any disciplinary disclosures?",
      "a": "Reports 5 disclosure items on Form ADV Item 11: yes answers to 11.C(2) (SEC or CFTC finding of a violation), 11.C(4) (SEC or CFTC order), 11.C(5) (SEC or CFTC civil money penalty or cease-and-desist order), 11.D(2) (another regulator's finding of a violation), and 11.D(4) (another regulator's order in the past ten years). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/103857"
    },
    {
      "q": "What changed in USA Financial Securities LLC's recent Form ADV filings?",
      "a": "In the April 2026 filing data: Employees performing advisory functions went from 141 to 134. Added an office in Connorsville, IN. Added an office in Sand Springs, OK. Added an office in Shingle Springs, CA. No longer lists an office in Allentown, PA. No longer lists an office in Cuhohoga, OH. No longer lists an office in Fishers, IN. No longer lists an office in Florence, MS. No longer lists an office in Grand Rapids, MI. No longer lists an office in Jasper, IN. No longer lists an office in John Crossing, GA. No longer lists an office in Lansing, MI. No longer lists an office in Meridian, ID. No longer lists an office in Oak Forest, IL. No longer lists an office in Oakland, IA. No longer lists an office in Omaha, NE. No longer lists an office in Pottstown, PA. No longer lists an office in St Joseph, MI. No longer lists an office in Suwanee, GA. No longer lists an office in Wyomissing, PA."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 212045697.0,
      "total_employees": 178,
      "filing_date": "2021-09-07"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 224807266.0,
      "total_employees": 178,
      "filing_date": "2022-08-31"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 223546536.0,
      "total_employees": 166,
      "filing_date": "2023-03-31"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 268691644.0,
      "total_employees": 166,
      "filing_date": "2024-09-26"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 301510438.0,
      "total_employees": 166,
      "filing_date": "2025-03-27"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 296504775.0,
      "total_employees": 172,
      "filing_date": "2026-03-27"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Employees performing advisory functions went from 141 to 134.",
        "Added an office in Connorsville, IN.",
        "Added an office in Sand Springs, OK.",
        "Added an office in Shingle Springs, CA.",
        "No longer lists an office in Allentown, PA.",
        "No longer lists an office in Cuhohoga, OH.",
        "No longer lists an office in Fishers, IN.",
        "No longer lists an office in Florence, MS.",
        "No longer lists an office in Grand Rapids, MI.",
        "No longer lists an office in Jasper, IN.",
        "No longer lists an office in John Crossing, GA.",
        "No longer lists an office in Lansing, MI.",
        "No longer lists an office in Meridian, ID.",
        "No longer lists an office in Oak Forest, IL.",
        "No longer lists an office in Oakland, IA.",
        "No longer lists an office in Omaha, NE.",
        "No longer lists an office in Pottstown, PA.",
        "No longer lists an office in St Joseph, MI.",
        "No longer lists an office in Suwanee, GA.",
        "No longer lists an office in Wyomissing, PA."
      ]
    },
    {
      "period": "2026-01-01",
      "period_label": "January 2026",
      "notes": [
        "No longer registered or notice-filed in VI."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated March 27, 2026",
    "tiers": [],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": "2.7% of assets a year",
    "account_minimum": null,
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": null,
    "figures": [
      {
        "label": "Asset-based fee",
        "statements": [
          "Asset-based fee: up to 2.7% of assets a year (the maximum the brochure states)"
        ],
        "quotes": [
          "Fees may be negotiated between clients and the investment adviser representative, provided that the total negotiated fee does not exceed 2.7%.",
          "USA Financial Securities' representatives charge fees for financial planning services. Clients can engage USA Financial Securities' advisors for financial planning services on an hourly, flat, fixed, or project-based fee."
        ]
      }
    ],
    "quotes": [
      "Fees may be negotiated between clients and the investment adviser representative, provided that the total negotiated fee does not exceed 2.7%.",
      "USA Financial Securities' representatives charge fees for financial planning services. Clients can engage USA Financial Securities' advisors for financial planning services on an hourly, flat, fixed, or project-based fee."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Pershing LLC",
      "name_as_filed": "PERSHING LLC",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/usa-financial-securities-llc-ada-mi-103857.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 1185,
      "fewer_than_5": false,
      "raum": 211900205.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 53,
      "fewer_than_5": false,
      "raum": 79416328.0
    },
    {
      "type": "banking_thrift",
      "label": "Banking or thrift institutions",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "investment_companies",
      "label": "Investment companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "business_development_companies",
      "label": "Business development companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "pooled_investment_vehicles",
      "label": "Pooled investment vehicles (other than investment companies and business development companies)",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "state_municipal",
      "label": "State or municipal government entities (including government pension plans)",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "other_investment_advisers",
      "label": "Other investment advisers",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "insurance_companies",
      "label": "Insurance companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "sovereign_wealth_foreign_official",
      "label": "Sovereign wealth funds and foreign official institutions",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 8,
      "fewer_than_5": false,
      "raum": 5188242.0
    },
    {
      "type": "other",
      "label": "Other",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    }
  ],
  "disclosure_line": "Reports 5 disclosure items on Form ADV Item 11.",
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/103857",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}