# USA Financial Formulas Corporation > USA Financial Formulas Corporation is an SEC-registered investment advisory firm in Ada, MI, registered since 2007, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated March 27, 2026. - CRD: 139987 - Filed as: USA FINANCIAL FORMULAS CORPORATION - Legal name: USA Financial Formulas LLC - Also doing business as: PORTFORMULAS, USA FINANCIAL FORMULAS CORPORATION, USA FINANCIAL PORTFORMULAS CORPORATION - Registration: SEC-registered investment adviser (status as filed: Approved) - Location: Ada, MI - Filing period: October 2026 - Form ADV filing dated: March 27, 2026 - SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/139987 - AdvisorCensus page: https://advisorcensus.com/firm/usa-financial-formulas-corporation-ada-mi-139987 ## Quick answers **How is USA Financial Formulas Corporation compensated?** On its Form ADV (Item 5.E, October 2026), USA Financial Formulas Corporation reports these compensation arrangements: a percentage of assets under its management. The amounts are in Item 5 of its Form ADV Part 2A brochure. **Where is USA Financial Formulas Corporation located?** USA Financial Formulas Corporation's principal office is in Ada, MI, according to its Form ADV. **Is USA Financial Formulas Corporation registered with the SEC or a state?** USA Financial Formulas Corporation is an SEC-registered investment advisory firm, registered since 2007. Status as filed: Approved. CRD 139987. **How much does USA Financial Formulas Corporation manage?** USA Financial Formulas Corporation reports $534,380,000 in regulatory assets under management in its Form ADV filing dated March 27, 2026 (100% discretionary). **How have USA Financial Formulas Corporation's assets and staff changed since 2021?** In the Form ADV data for USA Financial Formulas Corporation: Regulatory assets under management: $480,720,935 in the October 2021 data and $534,380,000 in the October 2026 data, up 11%. Total employees: 35 in October 2021 and 38 in October 2026. Assets under management move with markets as well as with clients coming and going. **What types of clients does USA Financial Formulas Corporation serve?** By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (7,489). **Which custodians does USA Financial Formulas Corporation use?** USA Financial Formulas Corporation's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists TD Ameritrade, Inc. as a custodian holding 10% or more of its separately managed account assets. **Does USA Financial Formulas Corporation report any disciplinary disclosures?** Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/139987 **What changed in USA Financial Formulas Corporation's recent Form ADV filings?** In the April 2026 filing data: Regulatory assets under management went from $625,540,000 to $534,380,000 (-15%). ## From the Form ADV filing ### Compensation (Item 5.E) - A percentage of assets under your management ### Custodians (Schedule D, Section 5.K(3)) - TD Ameritrade, Inc. Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian. ### Regulatory assets under management (Item 5.F) - Total: $534,380,000 - Discretionary: $534,380,000 - Non-discretionary: $0 ### Clients (Item 5.D) | Client type | Clients | Assets | | --- | --- | --- | | Individuals (other than high net worth individuals) | 7,489 | $534,380,000 | | High net worth individuals | 0 | $0 | | Banking or thrift institutions | 0 | $0 | | Investment companies | 0 | $0 | | Business development companies | 0 | $0 | | Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 | | Pension and profit sharing plans (but not the plan participants or government pension plans) | 0 | $0 | | Charitable organizations | 0 | $0 | | State or municipal government entities (including government pension plans) | 0 | $0 | | Other investment advisers | 0 | $0 | | Insurance companies | 0 | $0 | | Sovereign wealth funds and foreign official institutions | 0 | $0 | | Corporations or other businesses not listed above | 0 | $0 | | Other | 0 | $0 | ### Advisory services (Item 5.G) - Portfolio management for individuals and/or small businesses - Portfolio management for businesses (other than small businesses) or institutional clients ### Firm details - Registered since: 2007 (19 years) - Employees: 38 total, 4 performing advisory functions - Wrap fee program participation: No - States registered or notice-filed: AK, AL, AR, AZ, CA, CO, CT, DC, DE, FL, GA, HI, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, VT, WA, WI, WV, WY - Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11. ### Websites listed on Form ADV (Item 1.I) - portformulas.com - usafinancial.com ## Assets and staff over time | Data period | Regulatory assets under management | Employees | Filing dated | | --- | --- | --- | --- | | October 2021 | $480,720,935 | 35 | March 30, 2021 | | October 2022 | $740,700,199 | 35 | August 29, 2022 | | October 2023 | $544,367,973 | 52 | March 31, 2023 | | October 2024 | $585,852,896 | 52 | September 26, 2024 | | October 2025 | $625,540,000 | 52 | March 26, 2025 | | October 2026 | $534,380,000 | 38 | March 27, 2026 | Regulatory assets under management: $480,720,935 in the October 2021 data and $534,380,000 in the October 2026 data, up 11%. Total employees: 35 in October 2021 and 38 in October 2026. ## Changes in the filing (last 12 months) ### April 2026 - Regulatory assets under management went from $625,540,000 to $534,380,000 (-15%). ## Source Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. USA Financial Formulas Corporation (CRD 139987): Form ADV filing data as of October 2026.