{
  "crd_number": 283466,
  "slug": "usa-financial-exchange-ada-mi-283466",
  "primary_business_name": "USA FINANCIAL EXCHANGE",
  "legal_name": "USA FINANCIAL EXCHANGE LLC",
  "dbas": [],
  "city": "Ada",
  "state": "MI",
  "country": "United States",
  "cbsa_code": "24340",
  "metro": {
    "cbsa_code": "24340",
    "common_name": "Grand Rapids",
    "msa_name": "Grand Rapids-Wyoming-Kentwood, MI",
    "path": "/advisors/mi/grand-rapids"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2016-05-18",
  "years_registered": 10,
  "period": "2026-10-01",
  "filing_date": "2026-03-27",
  "carried_forward": false,
  "raum_total": 1635901063.0,
  "raum_discretionary": 1635901063.0,
  "raum_non_discretionary": 0.0,
  "raum_band": "1b_5b",
  "raum_band_label": "$1 billion to $5 billion",
  "total_employees": 38,
  "advisory_employees": 0,
  "client_count_bucket": null,
  "clients_by_type": {
    "individuals": {
      "raum": 1402472623.0,
      "count": 9971
    },
    "high_net_worth_individuals": {
      "raum": 233428440.0,
      "count": 294
    }
  },
  "compensation_types": [
    "other"
  ],
  "advisory_activities": [
    "other",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "AK",
    "AL",
    "AR",
    "AZ",
    "CA",
    "CO",
    "CT",
    "DC",
    "DE",
    "FL",
    "GA",
    "HI",
    "IA",
    "ID",
    "IL",
    "IN",
    "KS",
    "KY",
    "LA",
    "MA",
    "MD",
    "ME",
    "MI",
    "MN",
    "MO",
    "MS",
    "MT",
    "NC",
    "ND",
    "NE",
    "NH",
    "NJ",
    "NM",
    "NV",
    "NY",
    "OH",
    "OK",
    "OR",
    "PA",
    "RI",
    "SC",
    "SD",
    "TN",
    "TX",
    "UT",
    "VA",
    "VT",
    "WA",
    "WI",
    "WV",
    "WY"
  ],
  "websites": [
    "https://usafinancial.com",
    "https://usafinancialexchange.com"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/283466",
  "city_as_filed": "ADA",
  "url": "https://advisorcensus.com/firm/usa-financial-exchange-ada-mi-283466",
  "display_name": "USA Financial Exchange",
  "summary": "USA Financial Exchange is an SEC-registered investment advisory firm in Ada, MI, registered since 2016, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated March 27, 2026.",
  "citation": "AdvisorCensus. USA Financial Exchange (CRD 283466): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "Other"
  ],
  "advisory_activity_labels": [
    "Selection of other advisers (including private fund managers)",
    "Other"
  ],
  "quick_answers": [
    {
      "q": "How is USA Financial Exchange compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), USA Financial Exchange reports these compensation arrangements: other. The amounts are in Item 5 of its Form ADV Part 2A brochure."
    },
    {
      "q": "Where is USA Financial Exchange located?",
      "a": "USA Financial Exchange's principal office is in Ada, MI, according to its Form ADV."
    },
    {
      "q": "Is USA Financial Exchange registered with the SEC or a state?",
      "a": "USA Financial Exchange is an SEC-registered investment advisory firm, registered since 2016. Status as filed: Approved. CRD 283466."
    },
    {
      "q": "How much does USA Financial Exchange manage?",
      "a": "USA Financial Exchange reports $1,635,901,063 in regulatory assets under management in its Form ADV filing dated March 27, 2026 (100% discretionary)."
    },
    {
      "q": "How have USA Financial Exchange's assets and staff changed since 2021?",
      "a": "In the Form ADV data for USA Financial Exchange: Regulatory assets under management: $454,055,485 in the October 2021 data and $1,635,901,063 in the October 2026 data, up 260%. Total employees: 27 in October 2021 and 38 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does USA Financial Exchange serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (9,971); high net worth individuals (294)."
    },
    {
      "q": "Which custodians does USA Financial Exchange use?",
      "a": "USA Financial Exchange's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Axos Advisor Services, Charles Schwab and Pershing as custodians holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does USA Financial Exchange report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/283466"
    },
    {
      "q": "What changed in USA Financial Exchange's recent Form ADV filings?",
      "a": "In the January 2026 filing data: No longer registered or notice-filed in PR, VI."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 454055485.0,
      "total_employees": 27,
      "filing_date": "2021-03-30"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 1339862942.0,
      "total_employees": 27,
      "filing_date": "2022-08-29"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 1370303555.0,
      "total_employees": 38,
      "filing_date": "2023-03-31"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 1399837496.0,
      "total_employees": 38,
      "filing_date": "2024-09-26"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 1601885578.0,
      "total_employees": 38,
      "filing_date": "2025-03-26"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 1635901063.0,
      "total_employees": 38,
      "filing_date": "2026-03-27"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-01-01",
      "period_label": "January 2026",
      "notes": [
        "No longer registered or notice-filed in PR, VI."
      ]
    }
  ],
  "fees_from_brochure": null,
  "custodians": [
    {
      "name": "Axos Advisor Services",
      "name_as_filed": "AXOS ADVISOR SERVICES",
      "affiliated": false
    },
    {
      "name": "Charles Schwab",
      "name_as_filed": "CHARLES SCHWAB",
      "affiliated": false
    },
    {
      "name": "Pershing",
      "name_as_filed": "PERSHING",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/usa-financial-exchange-ada-mi-283466.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 9971,
      "fewer_than_5": false,
      "raum": 1402472623.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 294,
      "fewer_than_5": false,
      "raum": 233428440.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/283466",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}