# Upholdings

> Upholdings is a state-registered investment advisory firm in Nashville, TN, registered since 2023, reporting $25 million to $100 million in regulatory assets under management in its Form ADV filing dated January 23, 2026.

- CRD: 301340
- Filed as: UPHOLDINGS
- Legal name: Upholdings Group LLC
- Registration: State-registered investment adviser (status as filed: APPROVED)
- Location: Nashville, TN
- Filing period: October 2026
- Form ADV filing dated: January 23, 2026
- Public record (IAPD): https://adviserinfo.sec.gov/firm/summary/301340
- AdvisorCensus page: https://advisorcensus.com/firm/upholdings-nashville-tn-301340

## Quick answers

**How is Upholdings compensated?**
On its Form ADV (Item 5.E, October 2026), Upholdings reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

**Where is Upholdings located?**
Upholdings' principal office is in Nashville, TN, according to its Form ADV.

**Is Upholdings registered with the SEC or a state?**
Upholdings is a state-registered investment advisory firm, registered since 2023. Status as filed: APPROVED. CRD 301340.

**How much does Upholdings manage?**
Upholdings reports $51,271,703 in regulatory assets under management in its Form ADV filing dated January 23, 2026 (100% discretionary).

**How have Upholdings' assets and staff changed since 2021?**
In the Form ADV data for Upholdings: Regulatory assets under management: $12,092,679 in the October 2021 data and $51,271,703 in the October 2026 data, up 324%. Total employees: 3 in October 2021 and 2 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Upholdings serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (13).

**Does Upholdings report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's public record on IAPD: https://adviserinfo.sec.gov/firm/summary/301340

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)

### Regulatory assets under management (Item 5.F)
- Total: $51,271,703
- Discretionary: $51,271,703
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| High net worth individuals | 13 | $51,271,703 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses

### Firm details
- Registered since: 2023 (3 years)
- Employees: 2 total, 2 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CA, SC, TN
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- upholdings.com
- LinkedIn @upholdings
- X @upholdings
- X @RomanPuglise
- X @upholdings

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $12,092,679 | 3 | August 12, 2021 |
| October 2022 | $10,305,218 | 3 | January 27, 2022 |
| October 2026 | $51,271,703 | 2 | January 23, 2026 |

Regulatory assets under management: $12,092,679 in the October 2021 data and $51,271,703 in the October 2026 data, up 324%.
Total employees: 3 in October 2021 and 2 in October 2026.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Upholdings (CRD 301340): Form ADV filing data as of October 2026.