{ "crd_number": 175144, "slug": "upfront-ventures-los-angeles-ca-175144", "primary_business_name": "UPFRONT VENTURES", "legal_name": "UPFRONT VENTURES MANAGEMENT, LLC", "dbas": [], "city": "Los Angeles", "state": "CA", "country": "United States", "cbsa_code": "31080", "metro": { "cbsa_code": "31080", "common_name": "Los Angeles", "msa_name": "Los Angeles-Long Beach-Anaheim, CA", "path": "/advisors/ca/los-angeles" }, "registration_type": "sec", "registration_status": "Approved", "registration_date": "2021-11-24", "years_registered": 4, "period": "2026-10-01", "filing_date": "2026-03-31", "carried_forward": false, "raum_total": 3383647755.0, "raum_discretionary": 3383647755.0, "raum_non_discretionary": 0.0, "raum_band": "1b_5b", "raum_band_label": "$1 billion to $5 billion", "total_employees": 22, "advisory_employees": 8, "client_count_bucket": null, "clients_by_type": { "pooled_investment_vehicles": { "raum": 3383647755.0, "count": 25 } }, "compensation_types": [ "percentage_of_aum", "performance_based" ], "advisory_activities": [ "portfolio_management_pooled_vehicles" ], "wrap_fee_participant": false, "disclosure_yes_count": 0, "states_registered": [ "CA" ], "websites": [ "https://facebook.com/UPFRONTVC", "https://instagram.com/UPFRONTVC", "https://linkedin.com/COMPANY/UPFRONT-VENTURES", "https://summit.upfront.com", "https://upfront.com", "https://x.com/upfrontvc", "https://youtube.com/UPFRONTVENTURES" ], "iapd_url": "https://adviserinfo.sec.gov/firm/summary/175144", "city_as_filed": "LOS ANGELES", "url": "https://advisorcensus.com/firm/upfront-ventures-los-angeles-ca-175144", "display_name": "Upfront Ventures", "summary": "Upfront Ventures is an SEC-registered investment advisory firm in Los Angeles, CA, registered since 2021, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated March 31, 2026.", "citation": "AdvisorCensus. Upfront Ventures (CRD 175144): Form ADV filing data as of October 2026.", "registration_type_label": "SEC-registered investment adviser", "compensation_labels": [ "A percentage of assets under your management", "Performance-based fees" ], "advisory_activity_labels": [ "Portfolio management for pooled investment vehicles (other than investment companies)" ], "quick_answers": [ { "q": "How is Upfront Ventures compensated?", "a": "On its Form ADV (Item 5.E, October 2026), Upfront Ventures reports these compensation arrangements: a percentage of assets under its management; performance-based fees." }, { "q": "Where is Upfront Ventures located?", "a": "Upfront Ventures' principal office is in Los Angeles, CA, according to its Form ADV." }, { "q": "Is Upfront Ventures registered with the SEC or a state?", "a": "Upfront Ventures is an SEC-registered investment advisory firm, registered since 2021. Status as filed: Approved. CRD 175144." }, { "q": "How much does Upfront Ventures manage?", "a": "Upfront Ventures reports $3,383,647,755 in regulatory assets under management in its Form ADV filing dated March 31, 2026 (100% discretionary)." }, { "q": "How have Upfront Ventures' assets and staff changed since 2021?", "a": "In the Form ADV data for Upfront Ventures: Regulatory assets under management: $3,250,561,375 in the October 2022 data and $3,383,647,755 in the October 2026 data, up 4%. Total employees: 26 in October 2022 and 22 in October 2026. Assets under management move with markets as well as with clients coming and going." }, { "q": "What types of clients does Upfront Ventures serve?", "a": "By number of clients on Form ADV Item 5.D: pooled investment vehicles (other than investment companies and business development companies) (25)." }, { "q": "Does Upfront Ventures report any disciplinary disclosures?", "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/175144" }, { "q": "What changed in Upfront Ventures' recent Form ADV filings?", "a": "In the April 2026 filing data: Employees performing advisory functions went from 12 to 8." } ], "filing_history": [ { "period": "2021-10-01", "regulatory_assets_under_management": null, "total_employees": null, "filing_date": "2021-04-01" }, { "period": "2022-10-01", "regulatory_assets_under_management": 3250561375.0, "total_employees": 26, "filing_date": "2022-09-16" }, { "period": "2023-10-01", "regulatory_assets_under_management": 2569528600.0, "total_employees": 33, "filing_date": "2023-07-14" }, { "period": "2024-10-01", "regulatory_assets_under_management": 2730878900.0, "total_employees": 30, "filing_date": "2024-03-26" }, { "period": "2025-10-01", "regulatory_assets_under_management": 3326350772.0, "total_employees": 26, "filing_date": "2025-03-31" }, { "period": "2026-10-01", "regulatory_assets_under_management": 3383647755.0, "total_employees": 22, "filing_date": "2026-03-31" } ], "recent_changes": [ { "period": "2026-04-01", "period_label": "April 2026", "notes": [ "Employees performing advisory functions went from 12 to 8." ] } ], "fees_from_brochure": null, "custodians": [], "custodians_note": null, "markdown_url": "https://advisorcensus.com/firm/upfront-ventures-los-angeles-ca-175144.md", "clients": [ { "type": "pooled_investment_vehicles", "label": "Pooled investment vehicles (other than investment companies and business development companies)", "count": 25, "fewer_than_5": false, "raum": 3383647755.0 } ], "disclosure_line": "Reports no disclosure items on Form ADV Item 11.", "disclosure_items": [], "indexable": true, "suppressed": false, "claimed": false, "enhanced": false, "provided_by_the_firm": null, "source": { "name": "Form ADV", "as_of": "2026-10-01", "iapd_url": "https://adviserinfo.sec.gov/firm/summary/175144", "operator": "BH Monitor Services, LLC", "license": "https://creativecommons.org/licenses/by/4.0/", "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data" } }