# Up Capital Management, Inc.

> Up Capital Management, Inc. is an SEC-registered investment advisory firm in Roseville, CA, registered since 2014, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated May 8, 2026.

- CRD: 164692
- Filed as: UP CAPITAL MANAGEMENT, INC.
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Roseville, CA
- Filing period: October 2026
- Form ADV filing dated: May 8, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/164692
- AdvisorCensus page: https://advisorcensus.com/firm/up-capital-management-inc-roseville-ca-164692

## Quick answers

**How is Up Capital Management, Inc. compensated?**
On its Form ADV (Item 5.E, October 2026), Up Capital Management, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**How much does Up Capital Management, Inc. charge?**
Its Form ADV Part 2A brochure dated May 8, 2026 states: Asset-based fee: 0.5% to 2% a year (a range, as the brochure states it); Hourly rate: $250 to $400 an hour (financial plans); Flat fee: up to $20,000 (financial plans); Hourly rate: $250 an hour (requested consultations); Flat fee: $500 to $2,500; Flat fee: up to $7,500 a year; Flat fee: $500 to $75,000 a year. Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Up Capital Management, Inc. located?**
Up Capital Management, Inc.'s principal office is in Roseville, CA, according to its Form ADV; the June 2026 filing also lists 1 other office (Schedule D, Section 1.F).

**Is Up Capital Management, Inc. registered with the SEC or a state?**
Up Capital Management, Inc. is an SEC-registered investment advisory firm, registered since 2014. Status as filed: Approved. CRD 164692.

**How much does Up Capital Management, Inc. manage?**
Up Capital Management, Inc. reports $212,564,382 in regulatory assets under management in its Form ADV filing dated May 8, 2026 (76% discretionary).

**How have Up Capital Management, Inc.'s assets and staff changed since 2021?**
In the Form ADV data for Up Capital Management, Inc.: Regulatory assets under management: $194,926,931 in the October 2021 data and $212,564,382 in the October 2026 data, up 9%. Total employees: 3 in October 2021 and 4 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Up Capital Management, Inc. serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (105); high net worth individuals (43); pension and profit sharing plans (but not the plan participants or government pension plans) (13).

**Which custodians does Up Capital Management, Inc. use?**
Up Capital Management, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Up Capital Management, Inc. report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/164692

**What changed in Up Capital Management, Inc.'s recent Form ADV filings?**
In the June 2026 filing data: Updated its list of owners and control persons (Schedule A).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated May 8, 2026)

- Asset-based fee: 0.5% to 2% a year (a range, as the brochure states it)

> We charge for management services based on a percentage of assets under management. Fees generally range from 0.5% to 2.0% and are billed in advance either monthly or quarterly, as we jointly determine.

- Hourly rate: $250 to $400 an hour (financial plans)

> Hourly fees generally range from $250 to $400 per hour and we provide you with an estimate of the approximate hours needed to complete the plan.

- Flat fee: up to $20,000 (financial plans)

> Fixed fees generally do not exceed $20,000 and are also negotiable based on the actual services requested, the complexity of your situation and the representative providing the services.

- Hourly rate: $250 an hour (requested consultations)

> Hourly fees are assessed at $250 per hour and we provide you with an estimate of the approximate hours needed.

- Flat fee: $500 to $2,500

> Fixed fees range from $500 to $2,500.

- Flat fee: up to $7,500 a year

> Fixed fees generally do not exceed $7,500 per year while percentage fees generally do not exceed 1.50% per year.

- Flat fee: $500 to $75,000 a year

> The fixed fee generally ranges from $500 to $75,000 per year while percentage fees range from 0.05% to 1.00% annually.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $212,564,382
- Discretionary: $160,526,988
- Non-discretionary: $52,037,394

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 105 | $38,933,955 |
| High net worth individuals | 43 | $93,039,941 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 13 | $59,914,804 |
| Charitable organizations | Fewer than 5 | $10,007,025 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 6 | $10,668,657 |
| Other | 0 | $0 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
- Publication of periodicals or newsletters
- Other

### Firm details
- Registered since: 2014 (12 years)
- Employees: 4 total, 2 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CA, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the June 2026 filing
- Roseville, CA

### Websites listed on Form ADV (Item 1.I)
- upcapitalmgmt.com
- Facebook @UPCAPITALMGMT
- Instagram @UPCAPITALMGMT
- LinkedIn @3233781
- X @UPCAPITALMGMT

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $194,926,931 | 3 | February 1, 2021 |
| October 2022 | $228,048,851 | 3 | February 18, 2022 |
| October 2023 | $188,986,315 | 4 | May 24, 2023 |
| October 2024 | $177,335,051 | 3 | June 17, 2024 |
| October 2025 | $186,596,697 | 4 | February 25, 2025 |
| October 2026 | $212,564,382 | 4 | May 8, 2026 |

Regulatory assets under management: $194,926,931 in the October 2021 data and $212,564,382 in the October 2026 data, up 9%.
Total employees: 3 in October 2021 and 4 in October 2026.

## Changes in the filing (last 12 months)

### June 2026
- Updated its list of owners and control persons (Schedule A).

### April 2026
- Employees performing advisory functions went from 1 to 2.
- Regulatory assets under management went from $186,596,697 to $212,564,382 (+14%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Up Capital Management, Inc. (CRD 164692): Form ADV filing data as of October 2026.