{
  "crd_number": 20804,
  "slug": "united-planners-financial-services-of-america-a-limited-partner-scottsdale-az-20804",
  "primary_business_name": "UNITED PLANNERS' FINANCIAL SERVICES OF AMERICA A LIMITED PARTNER",
  "legal_name": "UNITED PLANNERS' FINANCIAL SERVICES OF AMERICA A LIMITED PARTNER",
  "dbas": [
    "APEX RETIREMENT CONSULTING LLC",
    "BERAN FINANCIAL PARTNERS",
    "BROOKHAVEN WEALTH MANAGEMENT INC.",
    "CAPITAL LEGACY PARTNERS, LLC",
    "CATALYST FINANCIAL STRATEGIES LLC",
    "DESIGNS FOR WEALTH",
    "FINANCIAL PLANNING ADVISORS, INC.",
    "FIRESKY FINANCIAL INC.",
    "FOOTHILL FINANCIAL GROUP",
    "FULL CIRCLE FINANCIAL",
    "GOTTA RETIREMENT SERVICES, INC.",
    "GUIDANT PLANNING, INC",
    "HF CAPITAL GROUP LLC",
    "INVESTMENT CENTER",
    "LEE STOERZINGER, INC.",
    "MABE FINANCIAL GROUP",
    "PALMER NUNN WEALTH MANAGEMENT",
    "RETIREMENT & MONEY STRATEGIES",
    "RIVERCREST FINANCIAL",
    "SKYE FINANCIAL SERVICES, INC",
    "SPARROW FINANCIAL",
    "STEWARDSHIP AMERICA FINANCIAL",
    "VOYAGE PARTNERS FINANCIAL STRATEGIES, LLC",
    "WEALTH AVENUE",
    "WENDEL FINANCIAL GROUP",
    "WIRE TO WIRE WEALTH",
    "YEECORP FINANCIAL"
  ],
  "city": "Scottsdale",
  "state": "AZ",
  "country": "United States",
  "cbsa_code": "38060",
  "metro": {
    "cbsa_code": "38060",
    "common_name": "Phoenix",
    "msa_name": "Phoenix-Mesa-Chandler, AZ",
    "path": "/advisors/az/phoenix"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2000-01-28",
  "years_registered": 26,
  "period": "2026-10-01",
  "filing_date": "2026-06-18",
  "carried_forward": false,
  "raum_total": 12770766549.0,
  "raum_discretionary": 607097673.0,
  "raum_non_discretionary": 12163668876.0,
  "raum_band": "over_5b",
  "raum_band_label": "Over $5 billion",
  "total_employees": 620,
  "advisory_employees": 546,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "other": {
      "raum": 0.0,
      "count": 0
    },
    "charitable": {
      "raum": 85871543.0,
      "count": 96
    },
    "individuals": {
      "raum": 6754421921.0,
      "count": 25159
    },
    "banking_thrift": {
      "raum": 0.0,
      "count": 0,
      "fewer_than_5": true
    },
    "state_municipal": {
      "raum": 0.0,
      "count": 0,
      "fewer_than_5": true
    },
    "insurance_companies": {
      "raum": 0.0,
      "count": 0,
      "fewer_than_5": true
    },
    "investment_companies": {
      "raum": 0.0,
      "count": 0
    },
    "pension_profit_sharing": {
      "raum": 42356777.0,
      "count": 42
    },
    "other_investment_advisers": {
      "raum": 0.0,
      "count": 0,
      "fewer_than_5": true
    },
    "high_net_worth_individuals": {
      "raum": 5565608722.0,
      "count": 4880
    },
    "pooled_investment_vehicles": {
      "raum": 0.0,
      "count": 0
    },
    "corporations_other_businesses": {
      "raum": 322507586.0,
      "count": 192
    },
    "business_development_companies": {
      "raum": 0.0,
      "count": 0
    },
    "sovereign_wealth_foreign_official": {
      "raum": 0.0,
      "count": 0,
      "fewer_than_5": true
    }
  },
  "compensation_types": [
    "commissions",
    "fixed",
    "hourly",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "pension_consulting",
    "portfolio_management_individuals",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 4,
  "states_registered": [
    "AK",
    "AL",
    "AR",
    "AZ",
    "CA",
    "CO",
    "CT",
    "DC",
    "DE",
    "FL",
    "GA",
    "HI",
    "IA",
    "ID",
    "IL",
    "IN",
    "KS",
    "KY",
    "LA",
    "MA",
    "MD",
    "ME",
    "MI",
    "MN",
    "MO",
    "MS",
    "MT",
    "NC",
    "ND",
    "NE",
    "NH",
    "NJ",
    "NM",
    "NV",
    "NY",
    "OH",
    "OK",
    "OR",
    "PA",
    "RI",
    "SC",
    "SD",
    "TN",
    "TX",
    "UT",
    "VA",
    "VI",
    "VT",
    "WA",
    "WI",
    "WV",
    "WY"
  ],
  "websites": [
    "https://facebook.com/UNITEDPLANNERSFINANCIALSERVICES",
    "https://joinunitedplanners.com",
    "https://linkedin.com/UNITEDPLANNERSFINANCIALSERVICES",
    "https://twitter.com/UNITEDPLANNERS",
    "https://unitedplanners.com"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/20804",
  "disclosure_items": [
    {
      "item": "11.D(2)",
      "question": "Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate was involved in a violation of investment-related regulations or statutes?"
    },
    {
      "item": "11.D(4)",
      "question": "In the past ten years, has another federal regulator, a state regulator, or a foreign financial regulator entered an order against the firm or an advisory affiliate in connection with investment-related activity?"
    },
    {
      "item": "11.E(1)",
      "question": "Has a self-regulatory organization (such as FINRA) or a commodities exchange ever found that the firm or an advisory affiliate made a false statement or omission?"
    },
    {
      "item": "11.E(2)",
      "question": "Has a self-regulatory organization or a commodities exchange ever found that the firm or an advisory affiliate was involved in a violation of its rules, other than a minor rule violation under a plan the SEC approved?"
    }
  ],
  "city_as_filed": "SCOTTSDALE",
  "url": "https://advisorcensus.com/firm/united-planners-financial-services-of-america-a-limited-partner-scottsdale-az-20804",
  "display_name": "United Planners' Financial Services of America a Limited Partner",
  "summary": "United Planners' Financial Services of America a Limited Partner is an SEC-registered investment advisory firm in Scottsdale, AZ, registered since 2000, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated June 18, 2026.",
  "citation": "AdvisorCensus. United Planners' Financial Services of America a Limited Partner (CRD 20804): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Fixed fees (other than subscription fees)",
    "Commissions"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Pension consulting services",
    "Selection of other advisers (including private fund managers)"
  ],
  "quick_answers": [
    {
      "q": "How is United Planners' Financial Services of America a Limited Partner compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), United Planners' Financial Services of America a Limited Partner reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); commissions."
    },
    {
      "q": "Where is United Planners' Financial Services of America a Limited Partner located?",
      "a": "United Planners' Financial Services of America a Limited Partner's principal office is in Scottsdale, AZ, according to its Form ADV; the July 2026 filing also lists 25 other offices (Schedule D, Section 1.F)."
    },
    {
      "q": "Is United Planners' Financial Services of America a Limited Partner registered with the SEC or a state?",
      "a": "United Planners' Financial Services of America a Limited Partner is an SEC-registered investment advisory firm, registered since 2000. Status as filed: Approved. CRD 20804."
    },
    {
      "q": "How much does United Planners' Financial Services of America a Limited Partner manage?",
      "a": "United Planners' Financial Services of America a Limited Partner reports $12,770,766,549 in regulatory assets under management in its Form ADV filing dated June 18, 2026 (5% discretionary)."
    },
    {
      "q": "How have United Planners' Financial Services of America a Limited Partner's assets and staff changed since 2021?",
      "a": "In the Form ADV data for United Planners' Financial Services of America a Limited Partner: Regulatory assets under management: $5,951,851,024 in the October 2021 data and $12,770,766,549 in the October 2026 data, up 115%. Total employees: 552 in October 2021 and 620 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does United Planners' Financial Services of America a Limited Partner serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (25,159); high net worth individuals (4,880); corporations or other businesses not listed above (192)."
    },
    {
      "q": "Which custodians does United Planners' Financial Services of America a Limited Partner use?",
      "a": "United Planners' Financial Services of America a Limited Partner's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Axos Clearing LLC, Charles Schwab & Co., Inc. and Fidelity Brokerage Services LLC as custodians holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does United Planners' Financial Services of America a Limited Partner report any disciplinary disclosures?",
      "a": "Reports 4 disclosure items on Form ADV Item 11: yes answers to 11.D(2) (another regulator's finding of a violation), 11.D(4) (another regulator's order in the past ten years), 11.E(1) (self-regulatory organization's finding of a false statement or omission), and 11.E(2) (self-regulatory organization's finding of a rule violation). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/20804"
    },
    {
      "q": "What changed in United Planners' Financial Services of America a Limited Partner's recent Form ADV filings?",
      "a": "In the July 2026 filing data: No longer lists the business name Tribute Financial Inc.. Added the business name Sparrow Financial."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 5951851024.0,
      "total_employees": 552,
      "filing_date": "2021-07-21"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 7858077113.0,
      "total_employees": 581,
      "filing_date": "2022-03-30"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 6085656351.0,
      "total_employees": 567,
      "filing_date": "2023-09-19"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 9326336708.0,
      "total_employees": 570,
      "filing_date": "2024-09-16"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 10637349683.0,
      "total_employees": 614,
      "filing_date": "2025-06-24"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 12770766549.0,
      "total_employees": 620,
      "filing_date": "2026-06-18"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-07-01",
      "period_label": "July 2026",
      "notes": [
        "No longer lists the business name Tribute Financial Inc..",
        "Added the business name Sparrow Financial."
      ]
    },
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Regulatory assets under management went from $10,637,349,683 to $12,770,766,549 (+20%).",
        "Employees performing advisory functions went from 477 to 546.",
        "Added the business name Designs for Wealth.",
        "No longer lists the business name Munkeby Kramer.",
        "Added an office in Fresno, CA.",
        "Added an office in Gaithersburg, MD.",
        "Added an office in Hartland, WI.",
        "Added an office in Ogden, UT.",
        "Added an office in Seneca, PA.",
        "Added an office in St Louis Park, MN.",
        "Added an office in Winter Garden, FL.",
        "No longer lists an office in Chapel Hill, NC.",
        "No longer lists an office in Hopkins, MN.",
        "No longer lists an office in Mansfield Center, CT.",
        "No longer lists an office in Matthews, NC.",
        "No longer lists an office in Minnetonka, MN.",
        "No longer lists an office in Salisbury, NC.",
        "No longer lists an office in Walnut Creek, CA."
      ]
    },
    {
      "period": "2025-12-01",
      "period_label": "December 2025",
      "notes": [
        "Added the business name Lee Stoerzinger, Inc.."
      ]
    }
  ],
  "fees_from_brochure": null,
  "custodians": [
    {
      "name": "Axos Clearing LLC",
      "name_as_filed": "AXOS CLEARING LLC",
      "affiliated": false
    },
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    },
    {
      "name": "Fidelity Brokerage Services LLC",
      "name_as_filed": "FIDELITY BROKERAGE SERVICES LLC",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/united-planners-financial-services-of-america-a-limited-partner-scottsdale-az-20804.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 25159,
      "fewer_than_5": false,
      "raum": 6754421921.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 4880,
      "fewer_than_5": false,
      "raum": 5565608722.0
    },
    {
      "type": "banking_thrift",
      "label": "Banking or thrift institutions",
      "count": 0,
      "fewer_than_5": true,
      "raum": 0.0
    },
    {
      "type": "investment_companies",
      "label": "Investment companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "business_development_companies",
      "label": "Business development companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "pooled_investment_vehicles",
      "label": "Pooled investment vehicles (other than investment companies and business development companies)",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": 42,
      "fewer_than_5": false,
      "raum": 42356777.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": 96,
      "fewer_than_5": false,
      "raum": 85871543.0
    },
    {
      "type": "state_municipal",
      "label": "State or municipal government entities (including government pension plans)",
      "count": 0,
      "fewer_than_5": true,
      "raum": 0.0
    },
    {
      "type": "other_investment_advisers",
      "label": "Other investment advisers",
      "count": 0,
      "fewer_than_5": true,
      "raum": 0.0
    },
    {
      "type": "insurance_companies",
      "label": "Insurance companies",
      "count": 0,
      "fewer_than_5": true,
      "raum": 0.0
    },
    {
      "type": "sovereign_wealth_foreign_official",
      "label": "Sovereign wealth funds and foreign official institutions",
      "count": 0,
      "fewer_than_5": true,
      "raum": 0.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 192,
      "fewer_than_5": false,
      "raum": 322507586.0
    },
    {
      "type": "other",
      "label": "Other",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    }
  ],
  "disclosure_line": "Reports 4 disclosure items on Form ADV Item 11.",
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/20804",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}