# United Financial Planning Group LLC

> United Financial Planning Group LLC is an SEC-registered investment advisory firm in Hauppauge, NY, registered since 2018, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated May 13, 2026.

- CRD: 149843
- Filed as: UNITED FINANCIAL PLANNING GROUP LLC
- Also doing business as: THINKING CAP FINANCIAL
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Hauppauge, NY
- Filing period: October 2026
- Form ADV filing dated: May 13, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/149843
- AdvisorCensus page: https://advisorcensus.com/firm/united-financial-planning-group-llc-hauppauge-ny-149843

## Quick answers

**How is United Financial Planning Group LLC compensated?**
On its Form ADV (Item 5.E, October 2026), United Financial Planning Group LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**How much does United Financial Planning Group LLC charge?**
Its Form ADV Part 2A brochure dated March 31, 2026 states: Flat fee: $1,500 to $15,000 (financial planning); Subscription: $1,500 to $5,000 a quarter (ongoing financial planning). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is United Financial Planning Group LLC located?**
United Financial Planning Group LLC's principal office is in Hauppauge, NY, according to its Form ADV; the June 2026 filing also lists 2 other offices (Schedule D, Section 1.F).

**Is United Financial Planning Group LLC registered with the SEC or a state?**
United Financial Planning Group LLC is an SEC-registered investment advisory firm, registered since 2018. Status as filed: Approved. CRD 149843.

**How much does United Financial Planning Group LLC manage?**
United Financial Planning Group LLC reports $347,485,217 in regulatory assets under management in its Form ADV filing dated May 13, 2026 (91% discretionary).

**How have United Financial Planning Group LLC's assets and staff changed since 2021?**
In the Form ADV data for United Financial Planning Group LLC: Regulatory assets under management: $138,308,454 in the October 2021 data and $347,485,217 in the October 2026 data, up 151%. Total employees: 3 in October 2021 and 8 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does United Financial Planning Group LLC serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (112); individuals (other than high net worth individuals) (76).

**Which custodians does United Financial Planning Group LLC use?**
United Financial Planning Group LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does United Financial Planning Group LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/149843

**Does United Financial Planning Group LLC state an account minimum?**
Its Form ADV Part 2A brochure dated March 31, 2026 says: "We do not have a minimum account size or investment amount to retain or maintain our advisory services."

**What changed in United Financial Planning Group LLC's recent Form ADV filings?**
In the June 2026 filing data: Added an office in Manhasset, NY. No longer lists an office in Lake Success, NY.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated March 31, 2026)

- Account minimum: None

> We do not have a minimum account size or investment amount to retain or maintain our advisory services.

- Flat fee: $1,500 to $15,000 (financial planning)

> One-time fixed fees can range from $1,500 to $15,000 depending on plan complexity.

- Subscription: $1,500 to $5,000 a quarter (ongoing financial planning)

> Ongoing financial planning fees are negotiable based on the complexity of the client's financial situation, but typically can range from $1,500 to $5,000 per quarter.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $347,485,217
- Discretionary: $316,999,603
- Non-discretionary: $30,485,614

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 76 | $34,536,661 |
| High net worth individuals | 112 | $312,948,556 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 0 | $0 |
| Charitable organizations | 0 | $0 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 0 | $0 |
| Other | 0 | $0 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services

### Firm details
- Registered since: 2018 (8 years)
- Employees: 8 total, 4 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CT, FL, NJ, NY, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the June 2026 filing
- Manhasset, NY
- New York, NY

### Websites listed on Form ADV (Item 1.I)
- [thinkingcapfinancial.com](https://thinkingcapfinancial.com)
- [unitedfpg.com](https://unitedfpg.com)
- Facebook @unitedfpg
- X @United_fpg

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $138,308,454 | 3 | March 4, 2021 |
| October 2022 | $177,037,876 | 7 | June 15, 2022 |
| October 2023 | $191,476,704 | 7 | August 17, 2023 |
| October 2024 | $244,355,449 | 8 | February 7, 2024 |
| October 2025 | $305,377,680 | 8 | June 3, 2025 |
| October 2026 | $347,485,217 | 8 | May 13, 2026 |

Regulatory assets under management: $138,308,454 in the October 2021 data and $347,485,217 in the October 2026 data, up 151%.
Total employees: 3 in October 2021 and 8 in October 2026.

## Changes in the filing (last 12 months)

### June 2026
- Added an office in Manhasset, NY.
- No longer lists an office in Lake Success, NY.

### April 2026
- Employees performing advisory functions went from 5 to 4.
- Regulatory assets under management went from $305,377,680 to $347,485,217 (+14%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. United Financial Planning Group LLC (CRD 149843): Form ADV filing data as of October 2026.