# Uniplan Investment Counsel, Inc.

> Uniplan Investment Counsel, Inc. is an SEC-registered investment advisory firm in Milwaukee, WI, registered since 2010, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated May 15, 2026.

- CRD: 154718
- Filed as: UNIPLAN INVESTMENT COUNSEL, INC.
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Milwaukee, WI
- Filing period: October 2026
- Form ADV filing dated: May 15, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/154718
- AdvisorCensus page: https://advisorcensus.com/firm/uniplan-investment-counsel-inc-milwaukee-wi-154718

## Quick answers

**How is Uniplan Investment Counsel, Inc. compensated?**
On its Form ADV (Item 5.E, October 2026), Uniplan Investment Counsel, Inc. reports these compensation arrangements: a percentage of assets under its management. The amounts are in Item 5 of its Form ADV Part 2A brochure.

**Where is Uniplan Investment Counsel, Inc. located?**
Uniplan Investment Counsel, Inc.'s principal office is in Milwaukee, WI, according to its Form ADV.

**Is Uniplan Investment Counsel, Inc. registered with the SEC or a state?**
Uniplan Investment Counsel, Inc. is an SEC-registered investment advisory firm, registered since 2010. Status as filed: Approved. CRD 154718.

**How much does Uniplan Investment Counsel, Inc. manage?**
Uniplan Investment Counsel, Inc. reports $330,460,396 in regulatory assets under management in its Form ADV filing dated May 15, 2026 (100% discretionary).

**How have Uniplan Investment Counsel, Inc.'s assets and staff changed since 2021?**
In the Form ADV data for Uniplan Investment Counsel, Inc.: Regulatory assets under management: $1,555,500,000 in the October 2021 data and $330,460,396 in the October 2026 data, down 79%. Total employees: 12 in October 2021 and 11 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Uniplan Investment Counsel, Inc. serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (405); corporations or other businesses not listed above (17); charitable organizations (8).

**Which custodians does Uniplan Investment Counsel, Inc. use?**
Uniplan Investment Counsel, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists UBS Financial Services Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Uniplan Investment Counsel, Inc. report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/154718

**What changed in Uniplan Investment Counsel, Inc.'s recent Form ADV filings?**
In the June 2026 filing data: Regulatory assets under management went from $1,036,182,006 to $330,460,396 (-68%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management

### Custodians (Schedule D, Section 5.K(3))
- UBS Financial Services Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $330,460,396
- Discretionary: $330,460,396
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 405 | $230,947,738 |
| High net worth individuals | 0 | $0 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 7 | $72,114,307 |
| Charitable organizations | 8 | $7,168,621 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 17 | $20,229,730 |
| Other | 0 | $0 |

### Advisory services (Item 5.G)
- Portfolio management for individuals and/or small businesses
- Portfolio management for pooled investment vehicles (other than investment companies)
- Portfolio management for businesses (other than small businesses) or institutional clients
- Other

### Firm details
- Registered since: 2010 (16 years)
- Employees: 11 total, 10 performing advisory functions
- Wrap fee program participation: Yes
- States registered or notice-filed: AK, AL, AR, AZ, CA, CO, CT, DC, DE, FL, GA, HI, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, PR, RI, SC, SD, TN, TX, UT, VA, VI, VT, WA, WI, WV, WY
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- uniplanic.com
- LinkedIn @uniplan-investment-counsel-inc-
- X @reit_tweet

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $1,555,500,000 | 12 | June 4, 2021 |
| October 2022 | $1,874,900,000 | 13 | March 30, 2022 |
| October 2023 | $1,450,300,000 | 11 | March 30, 2023 |
| October 2024 | $1,386,300,000 | 12 | May 14, 2024 |
| October 2025 | $1,124,000,000 | 12 | March 19, 2025 |
| October 2026 | $330,460,396 | 11 | May 15, 2026 |

Regulatory assets under management: $1,555,500,000 in the October 2021 data and $330,460,396 in the October 2026 data, down 79%.
Total employees: 12 in October 2021 and 11 in October 2026.

## Changes in the filing (last 12 months)

### June 2026
- Regulatory assets under management went from $1,036,182,006 to $330,460,396 (-68%).

### April 2026
- Employees performing advisory functions went from 11 to 10.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Uniplan Investment Counsel, Inc. (CRD 154718): Form ADV filing data as of October 2026.