# Unify Financial Advisors

> Unify Financial Advisors is an SEC-registered investment advisory firm in Clearwater, FL, registered since 2024, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated April 16, 2026.

- CRD: 324120
- Filed as: UNIFY FINANCIAL ADVISORS
- Legal name: Unify Financial LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Clearwater, FL
- Filing period: October 2026
- Form ADV filing dated: April 16, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/324120
- AdvisorCensus page: https://advisorcensus.com/firm/unify-financial-advisors-clearwater-fl-324120

## Quick answers

**How is Unify Financial Advisors compensated?**
On its Form ADV (Item 5.E, October 2026), Unify Financial Advisors reports these compensation arrangements: a percentage of assets under its management; hourly charges.

**How much does Unify Financial Advisors charge?**
Its Form ADV Part 2A brochure dated April 16, 2026 states: Asset-based fee: up to 1.25% of assets a year (the maximum the brochure states); Hourly rate: up to $200 an hour (Financial planning services). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Unify Financial Advisors located?**
Unify Financial Advisors' principal office is in Clearwater, FL, according to its Form ADV.

**Is Unify Financial Advisors registered with the SEC or a state?**
Unify Financial Advisors is an SEC-registered investment advisory firm, registered since 2024. Status as filed: Approved. CRD 324120.

**How much does Unify Financial Advisors manage?**
Unify Financial Advisors reports $155,790,004 in regulatory assets under management in its Form ADV filing dated April 16, 2026 (100% discretionary).

**How have Unify Financial Advisors' assets and staff changed since 2024?**
In the Form ADV data for Unify Financial Advisors: Regulatory assets under management: $116,315,658 in the October 2024 data and $155,790,004 in the October 2026 data, up 34%. Total employees: 3 in October 2024 and 3 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Unify Financial Advisors serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (158); high net worth individuals (35); corporations or other businesses not listed above (3).

**Which custodians does Unify Financial Advisors use?**
Unify Financial Advisors' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Unify Financial Advisors report any disciplinary disclosures?**
Reports 1 disclosure item on Form ADV Item 11: yes answers to 11.D(5) (another regulator's denial, suspension, or revocation of a registration or license, bar, or restriction). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/324120

**Does Unify Financial Advisors state an account minimum?**
Its Form ADV Part 2A brochure dated April 16, 2026 says: "A minimum initial investment of $100,000 is generally required to open a managed account; however, Unify reserves the right to waive or reduce this minimum at its discretion."

**What changed in Unify Financial Advisors' recent Form ADV filings?**
In the April 2026 filing data: Regulatory assets under management went from $123,740,576 to $155,790,004 (+26%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges

### Fees and minimums (Form ADV Part 2A brochure dated April 16, 2026)

- Asset-based fee: up to 1.25% of assets a year (the maximum the brochure states)

> Portfolio management is provided on an asset -based fee8 arrangement. Regardless of portfolio size, our management fee is negotiable and will not exceed 1.25% annually.

- Account minimum: $100,000 (the brochure says it may be waived or negotiated)

> A minimum initial investment of $100,000 is generally required to open a managed account; however, Unify reserves the right to waive or reduce this minimum at its discretion.

- Hourly rate: up to $200 an hour (Financial planning services)

> Financial planning services are offered at a negotiable hourly rate not to exceed $200 per hour for the initial engagement.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $155,790,004
- Discretionary: $155,592,494
- Non-discretionary: $197,510

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 158 | $49,348,549 |
| High net worth individuals | 35 | $105,328,895 |
| Corporations or other businesses not listed above | 3 | $1,112,560 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses

### Firm details
- Registered since: 2024 (2 years)
- Employees: 3 total, 2 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: FL, OH
- Disclosures (Item 11): Reports 1 disclosure item on Form ADV Item 11.

### Item 11 questions answered yes
- 11.D(5): Has another federal regulator, a state regulator, or a foreign financial regulator ever denied, suspended, or revoked the registration or license of the firm or an advisory affiliate, prevented either by order from associating with an investment-related business, or restricted either one's activity?

Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. The detail of each yes answer is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/324120

### Websites listed on Form ADV (Item 1.I)
- unifyfa.com
- Facebook @unifyFA
- LinkedIn @unify-financial-advisors
- X @unifyFA

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2024 | $116,315,658 | 3 | July 19, 2024 |
| October 2025 | $123,740,576 | 3 | March 27, 2025 |
| October 2026 | $155,790,004 | 3 | April 16, 2026 |

Regulatory assets under management: $116,315,658 in the October 2024 data and $155,790,004 in the October 2026 data, up 34%.
Total employees: 3 in October 2024 and 3 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Regulatory assets under management went from $123,740,576 to $155,790,004 (+26%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Unify Financial Advisors (CRD 324120): Form ADV filing data as of October 2026.