{ "crd_number": 290105, "slug": "uncommon-cents-investing-janesville-wi-290105", "primary_business_name": "UNCOMMON CENTS INVESTING", "legal_name": "UNCOMMON CENTS INVESTING, INC", "dbas": [], "city": "Janesville", "state": "WI", "country": "United States", "cbsa_code": "27500", "metro": { "cbsa_code": "27500", "common_name": "Janesville", "msa_name": "Janesville-Beloit, WI", "path": "/advisors/wi/janesville" }, "registration_type": "sec", "registration_status": "Approved", "registration_date": "2017-10-20", "years_registered": 8, "period": "2026-10-01", "filing_date": "2026-08-25", "carried_forward": false, "raum_total": 519598466.0, "raum_discretionary": 514136599.0, "raum_non_discretionary": 5461867.0, "raum_band": "500m_1b", "raum_band_label": "$500 million to $1 billion", "total_employees": 3, "advisory_employees": 3, "client_count_bucket": "fewer_than_5_in_some_types", "clients_by_type": { "individuals": { "raum": 207900057.0, "count": 441 }, "pension_profit_sharing": { "raum": 5461867.0, "count": null, "fewer_than_5": true }, "high_net_worth_individuals": { "raum": 306236542.0, "count": 148 } }, "compensation_types": [ "hourly", "percentage_of_aum" ], "advisory_activities": [ "financial_planning", "other", "portfolio_management_individuals" ], "wrap_fee_participant": false, "disclosure_yes_count": 0, "states_registered": [ "AZ", "FL", "IL", "IN", "TX", "WI" ], "websites": [ "https://facebook.com/UNCOMMON-CENTS-INVESTING-264355596971021", "https://linkedin.com/company/uncommon-cents-investing", "https://uncommoncentsinvesting.com", "https://youtube.com/@UncommonCentsInvesting" ], "iapd_url": "https://adviserinfo.sec.gov/firm/summary/290105", "city_as_filed": "JANESVILLE", "url": "https://advisorcensus.com/firm/uncommon-cents-investing-janesville-wi-290105", "display_name": "Uncommon Cents Investing", "summary": "Uncommon Cents Investing is an SEC-registered investment advisory firm in Janesville, WI, registered since 2017, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated August 25, 2026.", "citation": "AdvisorCensus. Uncommon Cents Investing (CRD 290105): Form ADV filing data as of October 2026.", "registration_type_label": "SEC-registered investment adviser", "compensation_labels": [ "A percentage of assets under your management", "Hourly charges" ], "advisory_activity_labels": [ "Financial planning services", "Portfolio management for individuals and/or small businesses", "Other" ], "quick_answers": [ { "q": "How is Uncommon Cents Investing compensated?", "a": "On its Form ADV (Item 5.E, October 2026), Uncommon Cents Investing reports these compensation arrangements: a percentage of assets under its management; hourly charges. The amounts are in Item 5 of its Form ADV Part 2A brochure." }, { "q": "Where is Uncommon Cents Investing located?", "a": "Uncommon Cents Investing's principal office is in Janesville, WI, according to its Form ADV." }, { "q": "Is Uncommon Cents Investing registered with the SEC or a state?", "a": "Uncommon Cents Investing is an SEC-registered investment advisory firm, registered since 2017. Status as filed: Approved. CRD 290105." }, { "q": "How much does Uncommon Cents Investing manage?", "a": "Uncommon Cents Investing reports $519,598,466 in regulatory assets under management in its Form ADV filing dated August 25, 2026 (99% discretionary)." }, { "q": "How have Uncommon Cents Investing's assets and staff changed since 2021?", "a": "In the Form ADV data for Uncommon Cents Investing: Regulatory assets under management: $260,784,761 in the October 2021 data and $519,598,466 in the October 2026 data, up 99%. Total employees: 4 in October 2021 and 3 in October 2026. Assets under management move with markets as well as with clients coming and going." }, { "q": "What types of clients does Uncommon Cents Investing serve?", "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (441); high net worth individuals (148)." }, { "q": "Which custodians does Uncommon Cents Investing use?", "a": "Uncommon Cents Investing's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets." }, { "q": "Does Uncommon Cents Investing report any disciplinary disclosures?", "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/290105" }, { "q": "What changed in Uncommon Cents Investing's recent Form ADV filings?", "a": "In the June 2026 filing data: Changed its legal name from Uncommon Cents Investing, LLC to Uncommon Cents Investing, Inc." } ], "filing_history": [ { "period": "2021-10-01", "regulatory_assets_under_management": 260784761.0, "total_employees": 4, "filing_date": "2021-02-22" }, { "period": "2022-10-01", "regulatory_assets_under_management": 319282348.0, "total_employees": 4, "filing_date": "2022-06-22" }, { "period": "2023-10-01", "regulatory_assets_under_management": 314416992.0, "total_employees": 3, "filing_date": "2023-06-21" }, { "period": "2024-10-01", "regulatory_assets_under_management": 357959182.0, "total_employees": 3, "filing_date": "2024-07-11" }, { "period": "2025-10-01", "regulatory_assets_under_management": 417353611.0, "total_employees": 3, "filing_date": "2025-01-31" }, { "period": "2026-10-01", "regulatory_assets_under_management": 519598466.0, "total_employees": 3, "filing_date": "2026-08-25" } ], "recent_changes": [ { "period": "2026-06-01", "period_label": "June 2026", "notes": [ "Changed its legal name from Uncommon Cents Investing, LLC to Uncommon Cents Investing, Inc." ] }, { "period": "2026-03-01", "period_label": "March 2026", "notes": [ "Regulatory assets under management went from $417,353,611 to $519,598,466 (+24%)." ] } ], "fees_from_brochure": null, "custodians": [ { "name": "Charles Schwab & Co., Inc.", "name_as_filed": "CHARLES SCHWAB & CO., INC.", "affiliated": false } ], "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.", "markdown_url": "https://advisorcensus.com/firm/uncommon-cents-investing-janesville-wi-290105.md", "clients": [ { "type": "individuals", "label": "Individuals (other than high net worth individuals)", "count": 441, "fewer_than_5": false, "raum": 207900057.0 }, { "type": "high_net_worth_individuals", "label": "High net worth individuals", "count": 148, "fewer_than_5": false, "raum": 306236542.0 }, { "type": "pension_profit_sharing", "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)", "count": null, "fewer_than_5": true, "raum": 5461867.0 } ], "disclosure_line": "Reports no disclosure items on Form ADV Item 11.", "disclosure_items": [], "indexable": true, "suppressed": false, "claimed": false, "enhanced": false, "provided_by_the_firm": null, "source": { "name": "Form ADV", "as_of": "2026-10-01", "iapd_url": "https://adviserinfo.sec.gov/firm/summary/290105", "operator": "BH Monitor Services, LLC", "license": "https://creativecommons.org/licenses/by/4.0/", "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data" } }