# Unbiased, Inc.

> Unbiased, Inc. is an SEC-registered investment advisory firm in London, United Kingdom, registered since 2023, with no regulatory assets under management reported in its Form ADV filing dated December 5, 2025.

- CRD: 323880
- Filed as: UNBIASED, INC.
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: London, United Kingdom
- Filing period: October 2026
- Form ADV filing dated: December 5, 2025
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/323880
- AdvisorCensus page: https://advisorcensus.com/firm/unbiased-inc-london-323880

## Quick answers

**How is Unbiased, Inc. compensated?**
On its Form ADV (Item 5.E, October 2026), Unbiased, Inc. reports these compensation arrangements: other. The amounts are in Item 5 of its Form ADV Part 2A brochure.

**Where is Unbiased, Inc. located?**
Unbiased, Inc.'s principal office is in London, United Kingdom, according to its Form ADV.

**Is Unbiased, Inc. registered with the SEC or a state?**
Unbiased, Inc. is an SEC-registered investment advisory firm, registered since 2023. Status as filed: Approved. CRD 323880.

**How have Unbiased, Inc.'s assets and staff changed since 2023?**
In the Form ADV data for Unbiased, Inc.: Total employees: 2 in October 2023 and 5 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Unbiased, Inc. serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (1,900).

**Does Unbiased, Inc. report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/323880

**What changed in Unbiased, Inc.'s recent Form ADV filings?**
In the January 2026 filing data: Updated its list of owners and control persons (Schedule A).

## From the Form ADV filing

### Compensation (Item 5.E)
- Other

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 1,900 | $0 |

### Advisory services (Item 5.G)
- Other

### Firm details
- Registered since: 2023 (3 years)
- Employees: 5 total, 1 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AK, AL, AR, AZ, CA, CO, CT, DC, DE, FL, GA, HI, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, VI, VT, WA, WI, WV, WY
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- [unbiased.com](https://unbiased.com)
- Facebook @unbiaseduk
- Instagram @unbiaseduk
- LinkedIn @unbiased-co-uk
- X @unbiaseduk

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2023 | Not reported | 2 | June 7, 2023 |
| October 2024 | Not reported | 2 | July 8, 2024 |
| October 2025 | Not reported | 5 | June 26, 2025 |
| October 2026 | Not reported | 5 | December 5, 2025 |

Total employees: 2 in October 2023 and 5 in October 2026.

## Changes in the filing (last 12 months)

### January 2026
- Updated its list of owners and control persons (Schedule A).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Unbiased, Inc. (CRD 323880): Form ADV filing data as of October 2026.